Account Executive, Powerpay, Outbound

Dayforce; Canada; On-site; CAD 70,000 - 120,000; Full time

Job summary

Dayforce is seeking a dynamic Outbound Sales Account Executive to drive new business in the Canadian SMB market. You’ll prospect, cold call, network, and build a healthy pipeline while selling payroll and HR software solutions.

This hunter role rewards results with commission; collaborate with Marketing and Sales Leadership to refine outbound strategies and close deals. A proven track record in SaaS sales and CRM proficiency is required.

Qualifications

• 3+ years outbound sales experience in SaaS/tech.
• Experience selling payroll or HR software preferred.
• Experience selling into the Canadian SMB market.
• Strong prospecting and lead generation skills.
• Experience with cold calling, outbound email campaigns, networking.
• Excellent negotiation and closing abilities.

Responsibilities

• New Business Development: prospect and identify new sales opportunities in the Canadian SMB market, driving net-new customer acquisition.
• Conduct outbound prospecting: cold calling and networking to build pipeline.
• Use a consultative approach: understand customer needs, deliver tailored presentations, and recommend payroll/HR software solutions.
• Territory Management: develop and execute a territory plan, track performance and adjust strategy as needed.
• Sales Strategy & Process: contribute to outbound sales strategies and collaborate with Marketing to improve engagement.
• Deal closure and CRM: deliver product demonstrations, negotiate contracts, and close new business; maintain CRM records.

Skills

Outbound sales experience

SaaS

CRM (Salesforce)

Prospecting

Negotiation

Hunter mentality

Education

Bachelor's degree in Business/Marketing

Tools

Salesforce

Job description

Posted Thursday, July 30, 2026 at 4:00 AM | Expires Tuesday, September 1, 2026 at 3:59 AM

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.

Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.

Our brand promise - Makes Work Life Better ™ - Reflec ts our commitment to employees, customers, partners and communities globally.

This posting represents an ongoing opportunity within our organization. While there may not be an active vacancy at this time, we encourage interested candidates to apply. Applications will be reviewed periodically and retained for future openings.

About the opportunity

We are seeking a dynamic and results-driven Outbound Sales Account Executive to join our sales team, focusing on the Canadian Small and Medium-Sized Business (SMB) market.

This is a "hunter" role dedicated to prospecting, identifying, and acquiring new customers for our payroll and HR software solutions. The ideal candidate is a self-starter who thrives on achieving outcomes, demonstrates resilience in developing territory opportunities, and is excited about shaping outbound sales strategy, tools, and content. This is a commission eligible role.

What you’ll get to do

New Business Development

• Prospect and identify new sales opportunities within the Canadian SMB market, driving net-new customer acquisition.

Conduct outbound prospecting activities including:

• Cold calling
• Networking

• Build and maintain a strong sales pipeline.

Use a consultative sales approach to:

• Understand customer needs
• Deliver tailored presentations
• Recommend payroll and HR software solutions that address business challenges.

Territory Management

• Develop and execute a territory plan to maximize market potential and exceed sales targets.
• Identify high-potential market segments and verticals within the Canadian SMB space.
• Track, analyze, and report on territory performance and sales activity.
• Adjust territory strategy as needed to optimize results.

Sales Strategy & Process

• Contribute to the development and refinement of outbound sales strategies.
• Partner with Field Marketing to improve prospect engagement and deal conversion.

Collaborate with Sales Leadership and Marketing to enhance:

• Content
• Sales tools
• Customer needs
• Industry trends

• Support product development and go-to-market strategy through customer insights.
• Manage the full sales cycle from prospecting through negotiation and close.

Deal closure and CRM

• Deliver compelling product demonstrations and proposals.
• Negotiate contracts and successfully close new business.

Maintain accurate CRM records, including:

• Leads

Skills and experience we value

• 3+ years of outbound sales experience, preferably in:
  • SaaS
  • Software
  • Technology
• Experience selling payroll, HR, or related business solutions is preferred.
• Demonstrated success in a hunter/new business acquisition role, consistently meeting or exceeding sales targets.
• Experience selling into the Canadian SMB market with an understanding of its unique business needs and challenges.
• Strong prospecting and lead generation skills.
• Experience with:
  • Cold calling
  • Outbound email campaigns
  • Networking
• Excellent negotiation and closing abilities.
• Self-motivated, resilient, and results-oriented.
• Ability to thrive in a fast-paced, target-driven sales environment.
• Strategic thinker with strong prioritization and territory planning skills.
• Experience using CRM platforms (e.g., Salesforce) and sales enablement tools.

What would make you really stand out

• Experience selling payroll or HR software solutions.
• Knowledge of the Canadian business landscape, including relevant regulations and market trends.
• Bachelor's degree in Business, Marketing, or a related field.

What’s in it for you

Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

We encourage individuals to apply based on their passions.

Dayforce encourages personal and professional growth.

• We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.
• With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life.

Artificial intelligence may be used in the screening, assessment, or selection of applicants for this position.

Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world. Further, our back office support teams, including but not limited to Human Resources, are primarily English speaking. Employees need to be able to communicate with these departments in English to appropriately administer their business relationship. Due to the significant high volume of interactions with these English-speaking co-workers, managers, stakeholders and/or clients, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

About the Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.

This job posting is for an existing vacancy