Account Director - Group Sales

1 Hotels; Toronto; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Designed by Nature work environment

Health & Wellness - Medical, Dental &

Retirement Planning

Paid Personal Days

Career Advancement

Team Member Recognition program

Job summary

1 Hotels in Toronto is seeking an Account Director - Group Sales to lead corporate group sales, negotiate contracts, and drive revenue across key industries. This on-site role is part of the Sales & Marketing team and requires building long-term client relationships.

You will oversee group strategies, manage forecasts and budgets, and collaborate with hotel operations to ensure flawless event execution while aligning with our sustainability-focused mission.

Qualifications

• Post-secondary diploma or degree in a related field.
• Minimum of 4 years of hotel sales experience in luxury markets.
• Strong leadership, selling, and financial performance track record.
• Excellent presentation, follow-up, and business development skills.
• Experience with Delphi and HMS is a plus.
• Willingness to work a 24-hour operation.

Responsibilities

• Develop and implement a comprehensive group sales strategy aligned with revenue goals.
• Prospect, negotiate, and secure group business across corporate and social segments.
• Build and maintain relationships with key clients, planners, and industry partners.
• Represent the property at sales calls, site visits, and industry events.
• Collaborate with hotel operations to ensure seamless event execution.
• Review contracts, concessions, and pricing to ensure profitability.
• Analyze market trends and booking pace to inform decisions.
• Develop and manage group sales forecasts, budgets, and action plans.
• Drive production through targeted sales initiatives and partnerships.
• Ensure accurate use of CRM and sales systems for reporting.
• Monitor guest satisfaction and post-event feedback for improvements.
• Support cross-functional collaboration to deliver exceptional service.
• Participate in annual budget planning and long-term business planning.

Skills

Leadership

Sales acumen

Negotiation

Presentation

CRM

Time management

Team coordination

Education

Post-secondary degree

Tools

Delphi

HMS

Job description

Come grow with a company where purpose and possibility meet. Starwood Hotels is home to some of the most dynamic brands in the world. We exist to improve the planet—one hotel at a time—and we’re defined by impact, purpose, and a deep respect for the world around us. (And yes, we even compost our bad ideas.).

About Us:

1 Hotels is mission-driven and a platform for change, celebrating nature in every decision we make. From how guests arrive to how they sleep, eat, relax, interact, and depart, our commitment to sustainability, innovative design, and a harmonious connection with nature is unwavering.

1 HOTELS IS...

• Natural. Nature guides everything we do.
• Modern. Of the time, with an eye on the past and a foot in the future.
• Conscious. Mindful of how our hotels are created and how our guests are treated.
• Discovery. Explorations of surrounding locales.
• Imperfect. Still evolving — we don’t have all the answers.
• Committed. Bettering ourselves and bettering the industry.

Our culture is caring and thoughtful, and we deliver good-natured and informed service, perfectly executed to evoke a sense of fulfillment and well-being. A job at 1 Hotels is about more than punching a clock. It's about changing the world - little by little. We're the world's first mission-driven hotel company and we've got some lofty goals. All we ask is that you bring your true self and do all the good you can!

MAIN DUTIES:

The Account Director - Group Sales is responsible for all activities related to the sales function and revenue generation from corporations with a concentration on traditional vertical market segments which can include insurance, finance, legal, consumer products, automotive, retail, consulting, etc. This position will oversee all group sales for these industries. Focuses on building long-term, value-based customer relationships that enable achievement of property sales objectives and personal booking goals.

This position will be part of the Hotel’s Sales & Marketing team, and requires on-site presence 5 days a week, in an office located in our Hotel.

Vacancy Status:

This posting represents an active vacancy for which we are currently hiring.

GENERAL DUTIES

• Develop and execute a comprehensive group sales strategy aligned with the hotel’s revenue goals and market positioning
• Prospect, negotiate, and secure group business across corporate, association, incentive, SMERF, and social segments
• Establish and maintain strong relationships with key clients, third-party planners, and industry partners
• Represent the property at sales calls, site inspections, trade shows, client events, and industry functions
• Collaborate with other departments of the hotel to ensure seamless transition from sales to event execution
• Review and approve group contracts, concessions, and pricing strategies to ensure profitability and risk mitigation
• Analyze market trends, competitive intelligence, and booking pace to inform strategic decision-making
• Develop and manage group sales forecasts, budgets, and action plans
• Drive production through targeted sales initiatives, account development, and strategic partnerships
• Ensure accurate and timely use of CRM and sales systems for reporting, forecasting, and account management
• Monitor guest satisfaction and post-event feedback, implementing corrective actions as needed
• Support cross-functional collaboration to ensure exceptional service delivery for all group clients
• Participate in annual budget planning and long-term business planning initiatives
• Perform other duties as assigned to support overall hotel sales and business objectives
• Maintain confidentiality of proprietary information

Please note that your job description is not an exhaustive of tasks and duties, but serves a guideline for daily duties, which may change from time to time.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• A post-secondary diploma or degree in a field of study related to this profession.
• Minimum of 4 years of experience in hotel sales experience within the luxury market;
• History of strong leadership and selling skills; and proven achievements in selling, optimizing guest and team member engagement and financial performance.
• Must possess strong presentation skills, exceptional follow-up capabilities and a strong business development acumen.
• Requires strong time management skills. Experience successfully leading in a fast-paced environment and prioritizing demands.
• Well versed in Sales & Marketing and Revenue Management financial aspects. Technically savvy and familiar with Sales & Marketing operating/budgeting systems and spreadsheets.
• Excellent verbal and written communication skills and strong attention to detail.
• Prior experience with Delphi and HMS or similar Property Management System is a plus.
• Flexibility to meet the demands of a 24-hour operation.

About us…

Our culture is caring and thoughtful, and we deliver good-natured and informed service, perfectly executed to evoke a sense of fulfillment and well-being. As a part of our team, you can look forward to activities and perks that drive your passion for nature such as:

• Designed by Nature work environment
• Health & Wellness - Competitive Medical, Dental & Vision, and EAP program
• Retirement Planning
• Paid Personal Days
• Career Advancement: Were growing rapidly and with growth comes advancement opportunities (around the globe)!
• Team Member Recognition program - Earn rewards and pay it forward, while doing all the good you can!

We thank all applicants for their interest in joining our team. Only candidates selected for an interview will be contacted.