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Job summary
A leading cryptocurrency exchange in Brazil is seeking a highly organized Marketing Operations Analyst to manage multi-channel marketing campaigns. The ideal candidate will have over 2 years of experience in Marketing Operations, strong analytical skills, and excellent communication abilities in both English and Brazilian Portuguese. Responsibilities include planning, execution, and optimization of marketing initiatives, with an emphasis on data-driven insights and process improvements.
Qualifications
- 2+ years of experience in Marketing Operations, Growth, or Digital Marketing.
- Hands-on experience managing multi-channel marketing campaigns.
- Familiarity with A/B testing and automation platforms.
Responsibilities
- Plan and execute multi-channel marketing campaigns.
- Optimize marketing workflows and frameworks.
- Analyze A/B tests for campaign effectiveness.
Skills
Tools
About the Role We’re looking for a highly organized, data-driven, and creative Marketing Operations Analyst to own the planning, execution, and optimization of multi-channel marketing initiatives of Bybit in Brazil. You will play a key role in scaling marketing operations, improving efficiency, and delivering measurable results across campaigns and regions.
- Campaign Management: Plan, design, set up, and execute multi-channel marketing campaigns from concept to delivery.
- Process Optimization: Continuously iterate, improve, and build scalable marketing workflows and operational frameworks.
- Channel Ownership: Manage and optimize performance across multiple channels — Email Marketing, Push Notifications, Landing Pages, Social Media, Affiliates, SEO, Paid Ads, and more.
- Stakeholder Coordination: Collaborate closely with designers, translators, copywriters, operators, and developers to ensure timely and high-quality campaign delivery.
- Planning & Budgeting: Lead quarterly planning for regional deliverables and team budgets; ensure efficient budget control and ROI optimization.
- Testing & Optimization: Coordinate and analyze A / B tests across strategies, cohorts, and channels to enhance conversion rates and campaign effectiveness.
- Data & Insights: Deliver actionable insights and analyses focused on acquisition, activation, and retention strategies.
- Localization Quality: Oversee and improve translation quality for localized content (e.g., pt-BR) across app, website, and marketing assets.
- 2+ years of experience in Marketing Operations, Growth, Digital Marketing, or related roles.
- Strong analytical mindset with proficiency in marketing analytics tools (e.g., Excel, Google Analytics, Looker Studio, Tableau.)
- Hands‑on experience managing multi‑channel marketing campaigns.
- Excellent communication skills both in English and Brazilian Portuguese.
- Project management skills.
- Familiarity with A / B testing, automation platforms, and performance measurement.
- Strong attention to detail and ability to manage multiple stakeholders and priorities.
- Experience in crypto and / or fintechs is a plus.
- Experience managing marketing efforts across multiple regions.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.