User Acquisition Expert

Keeta; São Paulo; Presencial; BRL 260 000 - 380 000; Tempo integral

Resumo da oferta

Keeta Brazil, the international subsidiary of Meituan, seeks a results-driven User Operations professional to design and optimize growth campaigns for our Brazilian food delivery platform. You will own traffic strategies, channel expansion, and data-driven optimization with product, design and engineering partners.

Requirements include 5+ years in user operations or growth, strong SQL and analytics skills, and fluent English for cross-border collaboration.

Qualificações

• Bachelor's degree or higher in a related field.
• At least 5 years in user operations, growth, or traffic operations in the internet industry.
• Deep understanding of the e-commerce or food delivery sector is strongly preferred.
• Fluent English (written and verbal) for cross-border collaboration.

Responsabilidades

• Traffic Strategy: Build the traffic plan across ads, marketing, influencer partnerships, cross-promotions, and owned channels.
• New Channel Expansion: Identify, test, and grow new traffic channels; build an ROI tracking system.
• Growth Innovation: Explore new approaches to user acquisition and run rapid experiments.
• Data-Driven Operations: Track core metrics and own the full funnel from planning to SOPs.
• Cross-Team Collaboration: Work with Product, Merchant, Design, and Engineering to align resources and ship campaigns.

Conhecimentos

SQL

Data analysis

Dashboards

Campaign optimization

Cross-functional collaboration

Fluent English

Formação académica

Bachelor's degree or higher

Ferramentas

SQL

Descrição da oferta de emprego

Keeta is the international subsidiary of Meituan, a global giant in the delivery sector, and we’re on a bold mission: to revolutionize food and consumer goods delivery around the world. Our motto is simple yet powerful: “We help people eat better, live better.”

With innovation and technology at our core, Keeta is expanding rapidly — with over 1,000 employees worldwide — and you can be part of this global journey.

About the Team

Our User Operations team is the engine behind how we attract and keep customers engaged with our food delivery platform in Brazil. We design and run campaigns across the full user lifecycle - from bringing in new users to retaining and re-engaging existing ones through different channels. You'll translate data insights and local market knowledge into campaigns that actually move the needle on growth, retention, and lifetime value, all in close partnership with other teams. Strong analytical skills are a must: you'll own campaign reporting, evaluate performance KPIs, and continuously optimize based on what the data tells you.

Key Responsibilities

• Traffic Strategy: Build the traffic plan across ads, marketing, influencer partnerships, cross-promotions, and owned channels. The goal: drive more traffic efficiently and at scale.
• New Channel Expansion: Identify, test, and grow new traffic channels. Improve our traffic mix and lower Customer Acquisition Cost (CAC). Build an ROI tracking system to dynamically adjust and optimize channels.
• Growth Innovation: Continuously explore new, creative approaches to user acquisition. Help update and improve our internal growth tools. Run rapid experiments to find the next growth lever.
• Data-Driven Operations: Build systems to track core metrics (UV, CTR, CVR, CPM, CAC). Use analysis to find opportunities and fix problems. Own the full funnel independently: planning, tracking, analysis, reviews, and SOPs.
• Cross-Team Collaboration: Work closely with Product, Merchant, Design, and Engineering teams to align resources, execute projects, and ship campaigns that work.

Job Requirements

• Experience: Bachelor's degree or higher. At least 5 years in user operations, growth, or traffic operations in the internet industry. Deep understanding of the e-commerce or food delivery sector strongly preferred.
• Channel Expertise: Proven track record of leading user growth or traffic optimization projects from start to finish. Know how major traffic channels work.
• Data Skills: Proficient in data tools including SQL. Comfortable building dashboards, running attribution analysis, and making decisions rooted in numbers.
• Project Management: Strong communication and organizational skills. Able to lead complex, cross-functional projects from kickoff to delivery and keep both internal and external stakeholders aligned.
• Business Mindset: Good business sense and problem-solving ability. You understand the business deeply and can find new ways to grow.
• Fluent English (written and verbal) for cross-border collaboration.

Keeta Brazil is committed to building a diverse and inclusive workplace. We welcome and encourage applications from people with disabilities (PwD). If you require any accommodations during the recruitment process, please let us know - we are here to support you.