Team Lead, Lifecycle, CRM

BRP; Campinas; Presencial; BRL 240 000 - 360 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Annual bonus

Generous paid time away

Pension plan

Collective saving opportunities

Industry leading healthcare

Flexible work schedule

Summer schedule

Holiday season shutdown

Educational resources

Discount on BRP products

Resumo da oferta

BRP is seeking a CRM Team Lead to guide a newly formed global CRM team across multiple time zones. You will shape the CRM strategy, drive successful campaign executions, and optimize ongoing CRM operations to meet departmental goals.

The role emphasizes leadership, process-building, and cross-functional collaboration within a dynamic, customer-focused environment. Ideal candidates bring extensive digital background, hands-on platform experience (Salesforce, Adobe Campaign), and a proven track

Qualificações

• Salesforce or Adobe Campaign knowledge: understanding of system capabilities of sales cloud, service cloud, bot & generative AI, Adobe Campaign Classic
• Autonomous, proactive & problem solving: ability to move forward without a clear process, build new processes
• Business oriented: understand journeys & campaigns impact on business, measure results and advise on goals

Responsabilidades

• Set direction for the CRM team and align goals and priorities
• Assign tasks based on strengths and workloads; monitor progress and remove blockers
• Act as main contact between CRM team and upper management or other teams; communicate decisions and updates
• Mentor and develop team members; provide constructive feedback and ensure best practices
• Oversee budgets, invoices, vendor deliverables, contracts and other operational activities

Conhecimentos

Salesforce

Adobe Campaign

Autonomous

Proactive

Business orientation

Adaptability

Team management

Communication

Descrição da oferta de emprego

CRM Team Lead

Therefore, you will be responsible for CRM operations and the flawless execution of the campaigns and running processes. You will be building a growth path and the vision of your workstream to support the delivery of the various strategies and campaign deployments contributing to the department's ambitions.

• Leadership & guidance: Set direction for the team and ensure everyone understands goals and priorities. Act as a role model for behavior, communication, and performance standards.
• Task & projects: Assign tasks based on team members’ strengths and workloads. Monitor progress, remove blockers, and ensure deadlines are met.
• Collaborate & Communication: Act as the main point of contact between the team and upper management or other teams. Communicate decisions, updates, and expectations clearly.
• Performance and Development: Mentor, coach, and support team members' professional growth. Provide feedback (both positive and constructive) regularly. Quality assurance, best practices.
• Administration & Operations: Oversee team budgets, invoice approvals, agency deliverables and documentation, contracts, and other operational activities. Ensure administrative processes are efficient, compliant, and well managed to support the team's objectives and business priorities.

CRM Team Lead

We are looking for a CRM Team Lead who will report to the Global CRM Marketing Automation manager to strengthen the customer experience through strong customer relationship management activations. You will lead a newly created team of experts in various countries and time zones. Therefore, you will be responsible for CRM operations and the flawless execution of the campaigns and running processes. You will be building a growth path and the vision of your workstream to support the delivery of the various strategies and campaign deployments contributing to the department's ambitions.

You’ll Have The Opportunity To

• Leadership & guidance: Set direction for the team and ensure everyone understands goals and priorities. Act as a role model for behavior, communication, and performance standards.
• Task & projects: Assign tasks based on team members’ strengths and workloads. Monitor progress, remove blockers, and ensure deadlines are met.
• Collaborate & Communication: Act as the main point of contact between the team and upper management or other teams. Communicate decisions, updates, and expectations clearly.
• Performance and Development: Mentor, coach, and support team members' professional growth. Provide feedback (both positive and constructive) regularly. Quality assurance, best practices.
• Administration & Operations: Oversee team budgets, invoice approvals, agency deliverables and documentation, contracts, and other operational activities. Ensure administrative processes are efficient, compliant, and well managed to support the team's objectives and business priorities.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

• Salesforce or Adobe Campaign knowledge: Understanding of system capabilities of sales cloud, service cloud, bot & generative AI, Adobe Campaign Classic
• Autonomous, proactive & problem solving: Demonstrated ability to move forward without a clear process or route. Skilled in building new processes and ways of working
• Business oriented: Understand the impact of various journeys & campaigns on business, measure results, and present strategic recommendations to support goals & objectives
• Adaptability: Curious and always looking for new business opportunities, able to navigate in a complex multi-stream business environment
• Team management: Identifying resource needs (people, tools, time) and advocating for them. At least 10 years in digital environment roles & past leadership experience.
• Communication: Stellar interpersonal and communication skills, capable of working harmoniously with multiple teams, especially to translate a product functionality into a business/user impact

Do you have other qualifications? Tell us what is unique about you that would be a great addition to the team.

THE ROAD SHOULD BELONG TO EVERYONE.

We still live in a world where many feel the road is for other people. We believe we can make a difference. Moving people goes beyond making innovative products.

We strive to nurture our people’s aspirations, to exceed our riders’ expectations and stand in solidarity with all the communities that ride with us.

Building a more inclusive BRP with no barriers for those who seek to ride starts from within, and we need everyone's commitment, drive and dedication to make it a reality.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation — You want it, we have it:

• Annual bonus: we work hard, and we know it. This yearly thank you is our way to fuel your dreams.
• Generous paid time away: winding down is as important as creating the future of recreational products.
• Pension plan: we want to make sure you’ll enjoy retirement; we’ve got you covered.
• Collective saving opportunities: being part of BRP allows you to tap into the strength of our saving programs.
• Industry leading healthcare: fully paid by BRP, this program is here for you, whatever happens, so you can focus on what matters.

What About Some Feel Good Extras

• Flexible work schedule: balance is key to innovation, and we want to make sure you are at the top of your game with a schedule that will work for you.
• Summer schedule: time flies at BRP, so we hit pause to enjoy it.
• Holiday season shutdown: between Christmas and New Year’s, we close our facilities and refill on good times.
• Educational resources: you love what you do, and we get you resources to stay cutting-edge, so we all win together.
• Discount on BRP products: what we build is amazing, freeing, revolutionary, and you're first in line for the experience.

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.