Subject Matter Expert (SME) - JR

Cognizant; São Paulo; On-site; BRL 180,000 - 240,000; Full time

Job summary

Cognizant is seeking a Subject Matter Expert (SME) to serve as the project's primary technical and strategic advisor for digital advertising solutions. The role emphasizes deep platform knowledge, advanced consulting guidance, and mentoring across teams in São Paulo.

You will lead strategic reviews, architect advertising solutions, and develop SOPs and manuals to elevate consulting quality and client value.

Qualifications

• Extensive hands-on experience with Google Ads across Search, Display, Video, Apps, Shopping and Performance Max.
• Strong background in digital advertising strategy and client consulting.
• Excellent written and verbal communication; ability to explain complex concepts clearly.

Responsibilities

• Act as in-house consulting specialist analyzing clients' objectives and creating advanced advertising strategies across channels.
• Be the primary POC for technical topics, platform updates and best practices.
• Provide expert guidance, training and mentoring to marketing associates for complex client scenarios.

Skills

Digital advertising strategy

Google Ads expertise

Client consulting

Analytical skills

Communication skills

English proficiency

Project mentoring

Tools

Google Ads Platform

Sheets/Docs/Slides

Analytics tools

Job description

As a Subject Matter Expert (SME), you will make an impact by acting as the project's primary technical and strategic advisor, enabling best-in-class digital advertising solutions and driving strong results for clients. You will be a valued member of the consulting team and work collaboratively with project leadership and cross-functional stakeholders.

This role is fundamental to raising the team's strategic maturity through deep platform knowledge, advanced consulting guidance and mentoring.

In this role, you will:

• Act as an in-house consulting specialist, deeply analyzing clients' business objectives and creating advanced advertising strategies across Search, Display, Video, Apps, Shopping and Performance Max.
• Be the primary point of contact (POC) for complex technical topics, platform updates, policy changes and emerging best practices, ensuring the team has accurate and up-to-date knowledge.
• Provide expert guidance, training and mentoring to marketing associates, helping them navigate complex client scenarios and contribute to strategic account planning.
• Align strategy and execution for feature launches and promotional initiatives to maximize client value.
• Conduct strategic quality calibrations, client consultation simulations and performance reviews to ensure consistent, high-quality consulting across the team.
• Present strategic reviews, technical insights and performance analyses to leadership, proposing data-driven action plans.
• Develop and maintain advanced technical documentation, manuals, case studies, summaries and standard operating procedures (SOPs) related to consulting best practices.

Work model

At Cognizant, we strive to provide flexibility wherever possible, and we are here to support a healthy work-life balance though our various wellbeing programs. Based on this role’s business requirements, this is an onsite position requiring 5 days a week in a client or Cognizant office in São Paulo, SP.

The working arrangements for this role are accurate as of the date of posting. This may change based on the project you’re engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.

What you need to have to be considered

• In-depth, hands-on experience across the Google Ads ecosystem, including Search, Display, Video, Apps, Shopping and Performance Max, with a solid understanding of optimization and measurement.
• Experience in account management or consulting in digital marketing or Google Ads.
• Proven ability to understand complex client needs and architect advanced advertising solutions.
• Strong analytical skills with the ability to use performance data, metrics and spreadsheets to identify opportunities and solve business problems.
• Excellent written and verbal communication skills with the ability to clearly explain complex technical and strategic concepts.
• Advanced English proficiency (C1/C2 level or equivalent).

These will help you stand out

• Prior experience in mentoring, coaching or working as a consulting specialist.
• Experience in developing strategic manuals, technical guides or training content.
• Proficiency in Google tools (Sheets, Docs and Slides) for content analysis and creation.

We're excited to meet people who share our mission and can make an impact in a variety of ways.