Subject Matter Expert (SME) - JR

Cognizant; São Paulo; On-site; BRL 180,000 - 280,000; Full time

Job summary

Cognizant in Sao Paulo seeks a Subject Matter Expert (SME) to act as the project’s primary technical and strategic advisor, shaping advanced Google Ads solutions and client outcomes. You will mentor the team and collaborate with project leadership to raise strategic maturity.

The role requires deep platform knowledge across Google Ads ecosystems and a strong track record in digital marketing consulting, with onsite work in São Paulo. English proficiency at a high level is essential.

Qualifications

• In-depth experience with Google Ads across search, display, video, apps, shopping, and Performance Max.
• Experience in digital marketing consulting or account management.
• Proven ability to understand complex client needs and architect advanced advertising solutions.
• Strong analytical skills using performance data and spreadsheets to identify opportunities.
• Excellent written and verbal communication skills; ability to explain complex concepts clearly.
• Advanced English proficiency (C1/C2).

Responsibilities

• Act as the primary technical and strategic advisor for clients and internal teams.
• Analyze clients' objectives and create advanced advertising strategies across multiple Google channels.
• Serve as POC for complex topics, policy changes, and platform updates.
• Provide guidance, training and mentoring to associates for client scenarios and planning.
• Align strategy and execution for feature launches and promotions to maximize client value.
• Present strategic reviews, insights and performance analyses to leadership with data-driven plans.

Skills

Google Ads

Digital marketing

Account management

Analytical skills

English proficiency (C1/C2)

Tools

Google Sheets

Google Docs

Google Slides

Job description

As a Subject Matter Expert (SME), you will make an impact by acting as the project's primary technical and strategic advisor, enabling best-in-class digital advertising solutions and driving strong results for clients. You will be a valued member of the consulting team and work collaboratively with project leadership and cross-functional stakeholders.

This role is fundamental to raising the team's strategic maturity through deep platform knowledge, advanced consulting guidance and mentoring.

In This Role, You Will

• Act as an in-house consulting specialist, deeply analyzing clients' business objectives and creating advanced advertising strategies across Search, Display, Video, Apps, Shopping and Performance Max.
• Be the primary point of contact (POC) for complex technical topics, platform updates, policy changes and emerging best practices, ensuring the team has accurate and up-to-date knowledge.
• Provide expert guidance, training and mentoring to marketing associates, helping them navigate complex client scenarios and contribute to strategic account planning.
• Align strategy and execution for feature launches and promotional initiatives to maximize client value.
• Conduct strategic quality calibrations, client consultation simulations and performance reviews to ensure consistent, high-quality consulting across the team.
• Present strategic reviews, technical insights and performance analyses to leadership, proposing data-driven action plans.
• Develop and maintain advanced technical documentation, manuals, case studies, summaries and standard operating procedures (SOPs) related to consulting best practices.

Work model

At Cognizant, we strive to provide flexibility wherever possible, and we are here to support a healthy work-life balance through our various wellbeing programs. Based on this role’s business requirements, this is an onsite position requiring 5 days a week in a client or Cognizant office in São Paulo, SP.

The working arrangements for this role are accurate as of the date of posting. This may change based on the project you’re engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.

What you need to have to be considered

• In-depth, hands-on experience across the Google Ads ecosystem, including Search, Display, Video, Apps, Shopping and Performance Max, with a solid understanding of optimization and measurement.
• Experience in account management or consulting in digital marketing or Google Ads.
• Proven ability to understand complex client needs and architect advanced advertising solutions.
• Strong analytical skills with the ability to use performance data, metrics and spreadsheets to identify opportunities and solve business problems.
• Excellent written and verbal communication skills with the ability to clearly explain complex technical and strategic concepts.
• Advanced English proficiency (C1/C2 level or equivalent).

These will help you stand out

• Prior experience in mentoring, coaching or working as a consulting specialist.
• Experience in developing strategic manuals, technical guides or training content.
• Proficiency in Google tools (Sheets, Docs and Slides) for content analysis and creation.

We're excited to meet people who share our mission and can make an impact in a variety of ways.

Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.