Google Ads Optimization SME (Mid-Level)

Cognizant; São Paulo; On-site; BRL 180,000 - 240,000; Full time

Job summary

Cognizant seeks a Google Ads Optimization SME in São Paulo to lead enterprise campaigns, drive ROI, and elevate the team’s capabilities through coaching and best practices.

The role requires advanced English, hands-on optimization across Search, Performance Max, Display, Video and Shopping, plus strong analytics and a collaborative mindset for coaching colleagues and aligning with client goals.

Qualifications

• Advanced English proficiency required.

Responsibilities

• Provide advanced strategic guidance for Google Ads optimization across core products.
• Translate business objectives into scalable optimization strategies and best practices.
• Develop and maintain optimization playbooks, SOPs, and knowledge-sharing materials.
• Partner with Team Leads and Quality teams to improve campaign performance and client satisfaction.
• Stay current on Google Ads updates, optimization frameworks, and industry trends.

Skills

Advanced English

Google Ads optimization

Performance Max

Smart Bidding

Audience segmentation

Conversion optimization

Campaign performance analysis

Coaching

Team mentoring

Analytics

Education

Bachelor's degree in marketing or related field

Tools

Google Sheets

Excel

Job description

About the role

As a Google Ads Optimization SME you will make an impact by serving as the strategic authority for campaign optimization across large-scale and enterprise advertising accounts. You will drive campaign performance, maximize ROI, support operational excellence, and elevate team capabilities through coaching, best practices, and optimization expertise.

In this role, you will

• Provide advanced strategic guidance for Google Ads optimization, including Performance Max, Search, Display, Video, Shopping, Smart Bidding, and budget management.
• Translate complex business objectives into scalable optimization strategies and operational best practices.
• Develop and maintain optimization playbooks, SOPs, and knowledge-sharing materials while supporting team upskilling initiatives.
• Partner with Team Leads and Quality teams to improve campaign performance, recommendation quality, and client satisfaction.
• Stay current on Google Ads updates, optimization frameworks, and industry trends to continuously improve account performance.

Work Model

Hybrid - São Paulo, SP (Morumbi Region)

This role follows a hybrid work model, requiring regular attendance at our São Paulo office while offering flexibility to work remotely on designated days.

What you need to have to be considered

• Advanced English proficiency, both written and verbal.
• Strong hands-on experience optimizing Google Ads campaigns across Search, Performance Max, Display, Video, and Shopping.
• Deep understanding of auction dynamics, Smart Bidding strategies, audience segmentation, conversion optimization, and campaign performance analysis.
• Experience managing large-scale advertising accounts and/or working within digital media agencies.
• Ability to coach, mentor, and develop team members on optimization best practices.
• Strong analytical skills with proficiency in Google Sheets, Excel, and performance reporting.

These will help you stand out

• Google Ads certifications across core products.
• Experience as a Subject Matter Expert, Campaign Strategist, Senior Media Buyer, or similar digital marketing leadership role.
• Portuguese and/or Spanish language proficiency.

As this role may be reviewed by global stakeholders, applications submitted in English will ensure a consistent evaluation process across regions and teams.

Our mission

At Cognizant, we help our clients modernize technology, reimagine processes, and transform experiences so they can stay ahead in a fast-changing world. We are committed to fostering an inclusive, collaborative, and innovative environment where individuals can grow their careers while making a meaningful impact for clients, communities, and colleagues.