Strategist, TikTok Shop

careers-quartile; Brasil; Presencial; BRL 180 000 - 260 000; Tempo integral

Resumo da oferta

Quartile in Brazil is seeking a Senior TikTok Shop Strategist to lead the growth strategy for a portfolio of clients on TikTok Shop. You will own the 12-month roadmaps, drive execution, and collaborate with account managers and specialist teams to scale performance.

You will run brand discovery, catalog audits, and hero product selection, optimizing listings and margins while keeping stakeholders informed through quarterly reviews and data-driven decisions.

Qualificações

• 3+ years in e-commerce strategy or growth.
• Hands-on TikTok Shop or social commerce experience.
• Audit catalogs and make go/no-go profitability decisions.
• Experience with listing optimization, SEO/keywords, or pricing analysis.
• Comfort analyzing margins, commissions, and ROAS.
• 2+ years in client-facing roles managing brands.
• Fluent written and spoken English.

Responsabilidades

• Lead assigned accounts and own the 12-month roadmap.
• Run brand discovery and catalog audits across TikTok, Amazon, and DTC.
• Select Hero Products based on margins and channel fit.
• Prepare listings for launch: titles, descriptions, images, pricing, parity.
• Build and defend the 12-month plan with quarterly milestones.
• Optimize performance across GMV, ROAS, margin, and AOV.
• Partner cross-functionally with Sampling and Affiliate teams.
• Lead kickoff calls and quarterly business reviews.
• Surface product and client feedback to internal teams.
• Make strategic calls and delegate when faster.

Conhecimentos

TikTok Shop

E-commerce strategy

Catalog auditing

Pricing analysis

Profitability analysis

ROAS analysis

Client-facing

English fluency

Ferramentas

TikTok Ads Manager

Amazon Advertising

Google Ads

Meta Ads Manager

Descrição da oferta de emprego

WHO WE ARE:

Quartile, the world's largest retail media optimization platform, is a trusted partner for multichannel e-commerce success. Through unmatchedexpertiseand patented AI technology, we fuel growth for 5,300+ brands and sellers worldwide and manage an annual ad spend exceeding$2 billion. The award-winning platform covers major marketplaces and ad channels foroptimalreach. The result is unprecedented granularity, smarter budgeting, and bespoke solutions for retailers.

Quartile is proud to be an equal opportunity employer with employees stemming from a wide range of backgrounds and experiences. As a business, we value the enrichment that diversity brings to our organization and are committed to a culture that creates a sense of inclusion and belonging. We welcome new perspectives and affirm that all employment decisions are made without regard to race, color, ancestry, religion, national origin, age, familial or marital status, sex, sexual orientation, pregnancy, gender identity or expression, disability, genetic information, veteran status, or any other classification protected by federal, state, or local law.

OVERVIEW:

We're looking for a Senior TikTok Shop Strategist to join our growing team. In this role you'll be exposed to all facets of the business and encouraged to develop skills both within and beyond your remit, working alongside passionate, high-performing colleagues.

You'll own the 12-month strategic roadmap for each TikTok Shop client — from catalog audit and Hero Product selection through launch readiness, quarterly reviews, and scale planning. The ideal candidate is a flexible team player who thrives in a fast-paced environment, communicates with clarity and confidence, and applies data-driven decision-making. As a player-coach, you'll both make the calls and do the work — delegating to specialist teams when that moves faster, and rolling up your sleeves when it doesn't.

REQUIREMENTS:

• 3+ years of experience in e-commerce strategy, channel operations, or growth strategy
• Direct, hands-on experience with TikTok Shop, social commerce, or creator-led marketing
• Demonstrated ability to audit product catalogs and make go/no-go decisions against profitability criteria
• Experience with product listing optimization, SEO/keyword strategy, or pricing analysis
• Comfort analyzing financial data — margins, commission structures, contribution margin, and ROAS
• 2+ years in a client-facing role, preferably managing small and medium-sized brands
• Fluent written and spoken English

NICE TO HAVE:

• Background in affiliate marketing or creator economics
• Experience managing other marketplaces or channels (Amazon, Shopify, Walmart, Target) is a plus
• Familiarity with advertising platforms (TikTok Ads Manager, Amazon Advertising, Google, Meta)
• Experience with consumer brands, CPG, beauty, or DTC products
• Exposure to SQL, data-analytics tools, or business intelligence platforms
• Intellectual curiosity and a strong desire to learn and experiment in a rapidly changing industry
• Experience in a fast-paced, startup environment

WHAT YOU’LL DO:

This role centers on owning each client's growth on TikTok Shop end to end. You'll set strategy, drive execution across a portfolio of assigned accounts, and surface feedback and insights that shape how Quartile builds its TikTok Shop managed service.

Key responsibilities include:

• Lead assigned accounts. Act as the dedicated strategist for each TikTok Shop client, owning the 12-month roadmap and partnering closely with the Account Manager and specialist teams to drive client success.
• Run brand discovery and catalog audits. Pull the full catalog across TikTok, Amazon, and DTC, and determine which products actually work on the channel.
• Select Hero Products. Score every product against margin economics, content demoability, inventory depth, affiliate commission capacity, compliance risk, cross-channel demand, and channel fit, then select the one to three products that will drive the engine.
• Prepare listings for launch. Optimize titles, descriptions,attributes, and images for TikTok search; confirm variation architecture, bundle strategy, pricing, and parity; and audit compliance and shop health.
• Build and defend the strategy. Develop the 12-month plan with quarterly milestones, own the 90-day scale-gate review, and make the case for expansion or optimization based on data.
• Optimize performance. Track performance across GMV, ROAS, contribution margin, AOV, and creator efficiency; identify optimization opportunities; and provide ongoing strategic recommendations.
• Partner cross-functionally. Brief the Sampling and Affiliate teams on creator strategy and product priorities, support creator seeding and affiliate launch, and keep the Account Manager equipped for client reporting.
• Lead client moments. Run kickoff calls and quarterly business reviews, present the 90-day review, and keep every decision documented and defensible.
• Surface insights. Capture product and client feedback from your account work and surface it to internal teams, helping shape Quartile's TikTok Shop managed-service model.
• Play both roles. Make the strategic calls and own the outcomes, delegating tasks to specialists when that moves faster and executing them yourself when it does not.
  

This is a PJ contract based out in Brazil.