Sr. Product Manager

CSL; São Paulo; In loco; BRL 250.000 - 360.000; Tempo pieno

Descrizione del lavoro

CSL Behring in Brazil, São Paulo, seeks a Senior Product Manager to lead the strategic direction, execution, and lifecycle management of CSL Behring's portfolio in Brazil. You will develop brand strategies, ensure launch excellence, maximize market opportunities, and foster cross-functional collaboration while keeping patient focus and compliance.

You will drive omnichannel engagement, partner with Medical Affairs, Market Access, Regulatory, Commercial, Supply Chain, Finance, and Global teams,

Competenze

• 7+ years of Product Management experience in the pharmaceutical or healthcare industry.
• Experience in brand planning, product launches, omnichannel marketing, and project management.
• Strong analytical skills with proficiency in Excel, CRM, and Business Intelligence tools.
• Fluent in English and Portuguese.

Mansioni

• Develop and execute brand strategy, positioning, segmentation, and tactical plans aligned with business objectives.
• Lead product launches and lifecycle management, ensuring flawless cross-functional execution.
• Analyze market trends, customer insights, competitive intelligence, forecasting, and financial performance to support strategic decision-making.
• Drive omnichannel customer engagement strategies and field force excellence.
• Partner with Medical Affairs, Market Access, Regulatory, Commercial, Supply Chain, Finance, and Global teams to deliver objectives.
• Build and maintain relationships with healthcare professionals, key opinion leaders, patient organizations, and other stakeholders.
• Manage marketing budgets, forecasts, and investments, ensuring effective resource allocation and ROI.
• Lead agency partners and vendors to deliver compliant, high-quality marketing initiatives.
• Continuously identify opportunities to improve customer experience and organizational capabilities.

Conoscenze

Strategic Thinking

Business Acumen

Brand Strategy

Lifecycle Management

Customer Centricity

Cross-functional Leadership

Data & Market Analytics

Communication & Influencing

Omnichannel Marketing

Project Management

Innovation & Agility

Compliance & Ethics

Formazione

Bachelor's degree in Business, Marketing, Life Sciences, Engineering, Economics, Communications, or related field

Strumenti

Excel

CRM systems

Business Intelligence tools

Descrizione del lavoro

Role Purpose

Senior Product Manager is responsible for leading the strategic direction, execution, and lifecycle management of CSL Behring's portfolio in Brazil. The role drives sustainable business growth by developing brand strategies, ensuring launch excellence, maximizing market opportunities, and fostering strong cross-functional collaboration while maintaining customer focus and compliance.

Key Responsibilities

• Develop and execute brand strategy, positioning, segmentation, and tactical plans aligned with business objectives.
• Lead product launches and lifecycle management, ensuring flawless cross-functional execution.
• Analyze market trends, customer insights, competitive intelligence, forecasting, and financial performance to support strategic decision-making.
• Drive omnichannel customer engagement strategies and field force excellence.
• Partner closely with Medical Affairs, Market Access, Regulatory, Commercial, Supply Chain, Finance, and Global teams to deliver business objectives.
• Build and maintain strong relationships with healthcare professionals, key opinion leaders, patient organizations, and other external stakeholders.
• Manage marketing budgets, forecasts, and investments, ensuring effective resource allocation and return on investment.
• Lead agency partners and vendors to deliver compliant, high-quality marketing initiatives.
• Continuously identify opportunities to improve customer experience, business performance, and organizational capabilities.

Qualifications

• Bachelor's degree in Business, Marketing, Life Sciences, Engineering, Economics, Communications, or a related field.
• 7+ years of Product Management experience in the pharmaceutical or healthcare industry.
• Experience in brand planning, product launches, omnichannel marketing, and project management.
• Strong analytical skills with proficiency in Excel, CRM, and Business Intelligence tools.
• Fluent in English and Portuguese.

Leadership Expectations

• Demonstrate strategic thinking and strong business ownership.
• Lead complex cross-functional projects and influence key business decisions.
• Apply financial acumen with a solid understanding of P&L and business performance.
• Build alignment across multiple stakeholders and functions.
• Coach and develop others while fostering a collaborative culture.
• Drive innovation, execution excellence, and continuous improvement.

Core Competencies

• Strategic Thinking
• Business Acumen
• Brand Strategy & Lifecycle Management
• Customer Centricity
• Cross-functional Leadership
• Data & Market Analytics
• Communication & Influencing
• Omnichannel Marketing
• Project Management
• Innovation & Agility
• Compliance & Ethic