Sr Instrument Sales Development Account Manager

Waters; Barueri; Presencial; BRL 60.000 - 80.000; Tempo integral

Resumo da oferta

A leading company in specialty measurement is seeking a LATAM Lead Qualification Specialist to enhance customer engagement and generate sales-ready leads. The role involves utilizing various platforms for prospecting and requires strong communication skills in English, Spanish, and Portuguese. Ideal candidates will have a background in analytical sciences and sales experience.

Qualificações

• Sales or marketing experience preferred.
• Familiarity with analytical instrumentation market.

Responsabilidades

• Engage with customers to generate business opportunities.
• Identify needs and convert MQLs to sales readiness.
• Document market insights and customer interactions.

Conhecimentos

Communication

Collaboration

Networking

Resilience

Learning

Formação académica

BSc in analytical or life science-related discipline

Ferramentas

Salesforce

Marketo

Descrição da oferta de emprego

Overview

Waters Corporation is currently seeking a LATAM Lead Qualification Specialist.

As a lead qualification specialist, your role will focus on the delivery of an exemplary customer experience, involving timely telephone and/or email follow-up of prospects and customers who have expressed an interest in Waters solutions via their engagement with our digital presence and marketing campaigns, elevating the Waters brand. Your aim will be to generate high-quality opportunities for sales, through qualifying the interest and intent of marketing qualified leads (MQLs) to sales readiness or contact nurture status. Some campaigns may require self-paced learning and/or training prior to customer communication, with a focus on specific market segment campaign messaging and the current Waters product portfolio.

Reporting to the Inbound Sales Manager, and as part of the Americas Inside Sales organization, you will maximize MQL-opportunity conversion, drive sales funnel size and health, and ultimately grow the opportunity and nurture pipeline.

Responsibilities

• Engage with new and existing customer contacts that have expressed an interest in Waters solutions, identify their needs and generate business opportunities through the conversion of MQLs to the state of sales readiness or to contacts for nurture.

• Cover a range of product and solution offerings, aligned with current marketing campaign and product portfolio messaging and focus.

• Look for opportunities based on prospecting initiatives developed by marketing and/or sales teams, using or creating prospecting lists;

• Use of different platforms to find prospects and understand their buying intent, like LinkedIn Sales Navigator, ZoomInfo, Research Gate, other Social Networks, Google Scholar, Salesforce reports, regional industry lists, etc.

• Have meetings with LTAM marketing and sales teams to update about market insights and prospecting priorities

• Complete the necessary information in our customer relationship management system (Salesforce) to allow for ongoing nurture of customer contacts in future marketing and business development activities, and/or seamless handover to account managers for opportunity development.

• Through high-quality customer and prospect interactions via phone calls, video conferencing, and email: identify, understand, document, and communicate market and competitive insights.

• Work to meet or exceed lead qualification key performance indicator targets as set by the Inbound Sales Managers, aligned with service-level agreements between sales, marketing, and demand generation.

Qualifications

• BSc or higher in an analytical or life science-related discipline.
• Sales, tele- (inside) sales, business development, or marketing experience preferred.
• Familiarity with the market of analytical instrumentation and/or Waters’ primary customer market segments.
• Knowledge of chromatography, mass spectrometry, and related consumables and software advantageous.
• Knowledge or experience with Salesforce and/or Marketo is valuable.

Key Skills and Competencies:

• Outstanding verbal and written communication in: English, Spanish, and Portuguese
• Excellent interpersonal skills.
• Ability to work in an organized, accurate manner.
• Resilience and tenacity.
• Quick and enthusiastic learner.
• Evidence of effective collaboration & networking skills.
• Ability to interact with and influence customers across organizational levels.

Company Description

Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for over 60 years. With approximately 8,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.

Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We’re the problem solvers and innovators that aren’t afraid to take risks to transform the world of human health and well-being. We’re all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow.

Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status.