Social Media & Commerce Manager

TheSoul Group; Montenegro; Presencial; BRL 111 600 - 167 400; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive salary package

Performance-based bonus tied to KPIs

Growth opportunities within the company

Resumo da oferta

A leading digital media company in Brazil is seeking an experienced Social Media & Commerce Manager to drive social channels' growth and manage content across various platforms. The ideal candidate will have a proven track record in social commerce, hands-on experience with Meta and TikTok Shops, and strong analytical skills. This full-time role offers competitive compensation and the opportunity to lead initiatives for global brands.

Qualificações

• Proven experience in social commerce for consumer brands.
• Hands-on experience managing Meta Shops, TikTok Shop, and YouTube Shop.
• Strong analytical mindset and structured reporting skills.

Responsabilidades

• Manage and optimize Meta Shops, TikTok Shop, and YouTube Shopping.
• Plan, produce, and publish static content across Meta, TikTok, and YouTube.
• Source and evaluate creators for UGC and paid collaborations.
• Launch, manage, and optimize paid ads on Meta, TikTok, and YouTube.
• Deliver weekly and monthly performance reports across all platforms.

Conhecimentos

Social commerce expertise

Video editing

Cross-platform management

Analytical mindset

Communication skills

Descrição da oferta de emprego

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TheSoul Group is a global digital media company and one of the world's leading creators hub of social-first content. As part of TheSoul Media division, we work with external partners and brands, helping them achieve their goals through content creation, social media growth, digital marketing, and full-scale social commerce activation.

For one of our client projects, we are looking for a Social Commerce & SMM Manager who will lead the development and growth of the brand's social channels and social commerce presence across Meta, TikTok, and YouTube.

Role Overview

This role is designed for an experienced specialist with a proven track record of managing social commerce and social media for consumer brands. You will oversee social shops, drive content production, manage influencers, run paid campaigns, and deliver measurable growth.

Your core mission: Grow the brand's social presence with a strong focus on awareness, conversion impact, and sales.

What You'll Do

Social Commerce & Shop Operations

• Manage and optimize Meta Shops, TikTok Shop, and YouTube Shopping
• Maintain catalogs, product feeds, product tagging, and integrations
• Ensure accurate product tagging in Static posts, Stories, Reels, TikToks, and Shorts
• Improve storefront presentation, product listings, and sales conversion pathways

Social Media Management

• Plan, produce, and publish static content across Meta, TikTok, and YouTube
• Publish short‑form videos across Meta, TikTok, and YouTube
• Own the content calendar and ensure consistent brand identity
• Write captions, apply product tags, integrate UGC, and work with trends
• Manage community interactions and basic moderation

Influencer Marketing

• Source and evaluate creators for UGC, paid collaborations, and partnership content
• Handle outreach, negotiation, briefing, content deliverables, and deadlines
• Track influencer performance and sales attribution

Paid Media

• Launch, manage, and optimize paid ads on Meta, TikTok, and YouTube
• Work toward performance KPIs: ROAS, CPA, CTR, conversions, sales
• Provide insights for creative improvements based on data

Analytics & Reporting

• Deliver weekly and monthly performance reports across all platforms and initiatives
• Analyze growth, engagement, reach, conversions, CTR, sales, and ROAS
• Prepare insights and strategic recommendations for the brand

Requirements

• Proven experience in social commerce for consumer brands
• Hands‑on experience managing Meta Shops, TikTok Shop, and YouTube Shop
• Experience managing brand channels across Meta, TikTok, and YouTube
• Ability to re‑edit short‑form video and produce static content from scratch
• Proficiency with paid ads across four target platforms
• Experience working with influencers and UGC creators
• Strong analytical mindset and structured reporting skills
• Commercial thinking focused on sales, conversions, and performance impact
• Excellent communication and cross‑functional collaboration skills

Benefits

• Competitive salary package with a performance‑based bonus tied to KPIs
• Opportunity to lead a major social commerce initiative for a global U.S. brand
• Close collaboration with Creative, Video, Design, and Brand Partnerships teams
• Fast‑paced, innovative environment with direct impact on performance results
• Growth opportunities within TheSoul Group's expanding social commerce ecosystem

Seniority level: Associate
Employment type: Full‑time
Job function: Advertising
Industries: IT Services and IT Consulting

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