Senior Trade Marketing Manager - LATAM COE

Aktiebolaget Electrolux; São Paulo; Hybrid; BRL 150,000 - 210,000; Full time

Benefits offered by this job

Hybrid work environment

Profit share bonus

Parental leave benefits

Insurance policy plan

Product discounts

Job summary

Aktiebolaget Electrolux in São Paulo seeks a Senior Trade Marketing Manager for LATAM COE to drive POS execution and promotional strategies, transforming Trade Marketing into a sell-out growth engine across the region.

We expect leadership in Trade Marketing, matrix-organization experience, and strong stakeholder management. Fluency in English and Spanish, travel availability, and a hybrid work model with 4 days in-office and 1 remote day are required.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Economics, Engineering, Technology, or related fields.
• Experience leading Trade Marketing and the manufacturing industry.
• Experience supporting decision-making for senior executives in a matrix organisation.
• Strong stakeholder management and multi-product experience.
• Willingness to travel.

Responsibilities

• Drive sales growth through excellence in point-of-sale execution and promo strategies.
• Standardize POS execution across physical and digital channels.
• Scale playbooks and best practices across LATAM.
• Promote data-driven decisions based on sell-out and shopper insights.
• Define Trade Marketing concepts and the Perfect Store framework.
• Lead shopper intelligence initiatives to enhance engagement.
• Lead strategic growth projects and annual commercial calendar.

Skills

Leadership

Stakeholder management

Travel availability

English fluency

Spanish fluency

Cross-functional collaboration

Education

Bachelor's degree in Business Admin, Marketing, Economics, Engineering, Technology, or Communications

Job description

Marketing

Job Description

Senior Trade Marketing Manager - LATAM COE

Lead the way to better sales that make for better experiences.

São Paulo - SP

At the Electrolux Group, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.

Join us in our exciting quest to build the future home!

All about the role:

The Electrolux Group's Sales teams have a holistic approach when doing business with our customers, exploring and leverage consumer journeys with focus on in-store and e-commerce conversion. Through a fast-paced and consumer-oriented approach, our Sales teams enable Electrolux to reach even better results, creating value consistently along the way to deliver outstanding experiences.

What you'll do:

As Senior Trade Marketing Manager - LATAM COE, you will be responsible for driving sales growth through excellence in point-of-sale execution and promotional strategies, transforming Trade Marketing into a true sell-out growth engine. You will ensure consistency, high-quality execution at the point of sale, and the scalability of best practices across Latin America.

In detail, you will:

• Standardize point-of-sale execution across physical and digital channels;
• Ensure consistency in communication and consumer experience;
• Scale playbooks and best practices across the region;
• Promote data-driven decision-making based on sell-out, shopper, and execution insights;
• Define Trade Marketing concepts and activities, shaping the shopper experience at the point of sale;
• Own the definition and auditing of the Perfect Store concept, ensuring methodology, applicability, and impact assessment;
• Develop shopper intelligence and insights to enhance customer experience and consumer engagement;
• Lead innovation initiatives at the point of sale, focused on growth and brand strengthening;
• Conduct Trade Marketing audits and ensure effectiveness of initiatives, including resource allocation and promotional performance;
• Lead strategic growth projects;
• Define and influence the annual commercial calendar in collaboration with Sales, Category, and Marketing teams.

As part of the culture of continuous improvement, you will be involved in Lean Thinking projects and activities (EMS/EAI).

Who you are:

You have:

• Bachelor's degree in Business Administration, Marketing, Economics, Engineering, Technology, Communications, or related fields;
• Experience in leadership positions within Trade Marketing and the manufacturing industry;
• Experience supporting decision-making processes for senior executives;
• Experience working within a matrix organizational structure;
• Strong stakeholder management skills;
• Experience managing multiple product categories;
• Advanced/Fluent English and Spanish;
• Experience with small domestic appliances or consumer goods categories will be considered a plus;
• Availability for travel.

Where you'll be:

You will be based at the São Paulo office, the center of Electrolux Sales and Marketing operations in Brazil and the workplace of collaborators who are driven by the creation of value along the steps of the Consumer Journey.

In order to create a culture of inclusion and care for everyone's wellbeing, we offer the following benefits:

• Flexible work hours/hybrid work environment;
• Profit share bonus;
• Extended parental leave (6 months for primary caregiver and 4 weeks for secondary caregiver);
• Insurance policy plan;
• Discounts on our award-winning Electrolux products and services;
• Extensive learning opportunities and flexibile career path;
• Hybrid model (4 days in-office, 1 day remote).

As part of the Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you.

#LI-Hybrid