Senior Specialist, Product Management, Consumer Acquisition & Engagement (CA&E)

Mastercard; Colômbia; Presencial; BRL 80.000 - 150.000; Tempo integral

Resumo da oferta

Uma empresa inovadora está em busca de um Especialista Sênior em Gestão de Produtos para liderar iniciativas de aquisição e engajamento de consumidores na América Latina. Este papel crucial envolve a gestão de serviços de marketing, fidelidade e inovação de produtos, garantindo que as soluções atendam às necessidades do mercado local. O candidato ideal deve ter experiência em marketing digital e um histórico comprovado de crescimento em ambientes dinâmicos. Se você é um solucionador de problemas criativo, com habilidades analíticas e uma paixão por impulsionar resultados, esta é a oportunidade perfeita para você fazer a diferença em um setor em constante evolução.

Qualificações

• Experiência comprovada em serviços ao cliente em produto, vendas ou marketing.
• Reconhecido como especialista em marketing digital e plataformas Martech.

Responsabilidades

• Atuar como Product Owner para Marketing Services e Loyalty.
• Gerenciar o processo de localização do produto e GTM.
• Entender o cenário competitivo e mapear as necessidades regionais.

Conhecimentos

Fluência em inglês

Experiência em marketing digital

Capacidade de influenciar e motivar equipes

Solução de problemas criativa

Habilidades analíticas

Formação académica

Graduação em Administração de Empresas

Pós-graduação em Marketing

Ferramentas

Plataformas Martech

Ferramentas de análise de dados

Descrição da oferta de emprego

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Senior Specialist, Product Management, Consumer Acquisition & Engagement (CA&E) Overview

Mastercard’s Services organization is a key growth engine, delivering innovative solutions that help our customers thrive. By integrating proprietary data, cutting-edge technology, expert insights, and strategic expertise, Services plays a critical role in driving Mastercard’s differentiation and business growth.

The Consumer Acquisition & Engagement (CA&E) team focuses on products and solutions that address dynamic market needs. We are seeking a Regional Senior Analyst product lead for the Latin American and Caribbean region to support product solutions and P&L management for our CA&E Lines of Business: Marketing Services, Loyalty and Dynamic Yield.

This role will support managing Marketing Services, Loyalty and Dynamic Yield and help ensure the product is scaled across the Region. The position will need to have a deep understanding of the competitive landscape, ensure the product meets local market needs, and be able to proactively contribute to enhancing and innovating the product line by collecting the requirements for future development. This position will ensure the product meets local market needs, deliver the product go-to-market strategy, and partner closely with the Commercialization counterparts to ensure that the product is a part of the broader solutions portfolio to drive the desired business outcomes. This position will work closely across the Regional and Global Product Leads, Services Business Sales Leads and Account Managers.

Key Responsibilities

1. Act as Product Owner for Marketing Services, Loyalty and Dynamic Yield
2. Bring global product to the region, including use cases
3. Fuel and understand global roadmap
4. Budget and forecast tracking

1. Lead Product Localization and GTM
2. Manage Studio process (including pricing)
3. Close involvement on pilots
4. Vendor/partner management
5. Offers sourcing (in-market)

1. Act as Regional SME
2. Understand competitive landscape
3. Map regional pain points/needs
4. Training and educational sessions to Account Managers / Sales
5. Measure value and articulate impact

All About You

• Fluent in English, Spanish highly desirable.
• Proven experience as a product, sales or marketing client services with a demonstrated ability to drive growth.
• Expert in Digital Marketing, having dealt with different Martech solutions.
• Coming mainly from Financial Institutions, Fintechs, high tech (e.g., ecommerce, marketplaces, etc.), IT industries or digital marketing agencies, with experience in dealing product, digital marketing, strategic planning.
• Business acumen and a track record of delivering innovative, customer-centric solutions.
• Experience in launching and scaling products in dynamic markets.
• Consultative mindset with the ability to craft compelling, customer-tailored narratives.
• Skilled in influencing and motivating teams, with a vision for unifying sales stakeholders around strategic goals.
• Expertise in developing go-to-market strategies and sales enablement plans.
• Recognized as a subject matter expert in digital marketing and Martech platforms capable of navigating complex deals and engaging with executive-level clients.
• Good understanding of consumer, industry, and market trends.
• Creative problem solver with the ability to generate “out of the box” solutions and build alignment across diverse teams.
• Growth-oriented and adaptable, thriving in fast-paced, rapidly evolving environments.
• International and matrixed organizational experience is highly desirable.
• Good networking, communication, and storytelling skills, with a strong focus on results and urgency.
• Ability to work across geographically diverse teams and cultures.
• High analytical skills.
• Experience in applying data to life cycle management decisions.
• Graduated from top universities in Business Administration, Engineering, Economics. Postgraduate in Marketing, technology or related areas desirable.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks come with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach; and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.