Director, Product Management, Consumer Acquisition & Engagement (CA&E) - Marketing Services

Mastercard; Colômbia; Presencial; BRL 120.000 - 240.000; Tempo integral

Resumo da oferta

Uma empresa inovadora está em busca de um Diretor Regional para liderar a gestão de produtos de Marketing nos mercados da América Latina e Caribe. Este papel crucial envolve a responsabilidade de escalar soluções de produtos, garantir que atendam às necessidades locais e impulsionar o crescimento por meio de estratégias de go-to-market. O candidato ideal deve ter experiência em marketing digital, habilidades analíticas e uma mentalidade consultiva, além de ser fluente em inglês e ter conhecimento em espanhol. Se você é um solucionador criativo e está pronto para enfrentar desafios em um ambiente dinâmico, esta é a oportunidade perfeita para você.

Qualificações

• Experiência comprovada em liderança de produto, vendas ou serviços ao cliente.
• Expertise em Marketing Digital e soluções Martech.

Responsabilidades

• Atuar como Proprietário de Produto para Serviços de Marketing.
• Gerenciar a localização do produto e a estratégia de go-to-market.

Conhecimentos

Fluente em inglês

Marketing Digital

Gestão de Produto

Análise de Dados

Comunicação

Resolução Criativa de Problemas

Habilidades de Influência

Formação académica

Graduação em Administração de Empresas

Pós-graduação em Marketing

Engenharia

Economia

Ferramentas

Martech Solutions

Descrição da oferta de emprego

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Director, Product Management, Consumer Acquisition & Engagement (CA&E) - Marketing Services Overview

Mastercard’s Services organization is a key growth engine, delivering innovative solutions that help our customers thrive. By integrating proprietary data, cutting-edge technology, expert insights, and strategic expertise, Services plays a critical role in driving Mastercard’s differentiation and business growth.

The Consumer Acquisition & Engagement (CA&E) team focuses on products and solutions that address dynamic market needs. We are seeking a Regional Director product lead for the Latin American and Caribbean region to oversee product solutions and P&L management for one of our CA&E Line of Business: Marketing Services.

This role will be an expert on managing Marketing Services and be responsible for ensuring the product is scaled across the Region. The position will need to have a deep understanding of the competitive landscape, ensure the product meets local market needs, and be able to proactively enhance and innovate the product line by collecting the requirements for future development. This position will ensure the product meets local market needs, deliver the product go-to-market strategy, and partner closely with the Commercialization counterparts to ensure that the product is a part of the broader solutions portfolio to drive the desired business outcomes. This position will work closely across the Regional and Global Product Leads, Services Business Sales Leads, and Account Managers.

Reporting directly to the Regional Marketing Services Product Management Lead, this individual will ensure products maximize funding pools and facilitate sales customer dynamics.

Key Responsibilities

1. Act as Product Owner for Marketing Services
2. Bring global product to the region, including use cases
3. Fuel and understand global roadmap
4. Budget and forecast tracking
5. Lead Product Localization and GTM
6. Manage Studio process (including pricing)
7. Close involvement on pilots
8. Vendor/partner management
9. Offers sourcing (in-market)

Act as Regional SME

1. Understand competitive landscape
2. Map regional pain points/needs
3. Training and educational sessions to Account Managers / Sales
4. Measure value and articulate impact

All About You

1. Fluent in English, Spanish highly desirable
2. Proven experience as a product, sales or marketing client services leader with a demonstrated ability to drive growth.
3. Expert in Digital Marketing, having dealt with different Martech solutions
4. Coming mainly from Financial Institutions, Fintechs, high tech (e.g., ecommerce, marketplaces…), IT industries or digital marketing agencies, with experience in dealing product, digital marketing, strategic planning.
5. Strong business acumen and a track record of delivering innovative, customer-centric solutions.
6. Extensive experience launching and scaling products in dynamic markets.
7. Consultative mindset with the ability to craft compelling, customer-tailored narratives.
8. Skilled in influencing and motivating teams, with a vision for unifying sales stakeholders around strategic goals.
9. Expertise in developing go-to-market strategies and sales enablement plans.
10. Recognized as a senior digital marketing subject matter expert capable of navigating complex deals and engaging with executive-level clients.
11. Deep understanding of consumer, industry, and market trends.
12. Creative problem solver with the ability to generate “out of the box” solutions and build alignment across diverse teams.
13. Growth-oriented and adaptable, thriving in fast-paced, rapidly evolving environments.
14. International and matrixed organizational experience is highly desirable.
15. Exceptional networking, communication, and storytelling skills, with a strong focus on results and urgency.
16. Ability to work across geographically diverse teams and cultures
17. High analytical skills
18. Experience in applying data to life cycle management decisions
19. Graduated from top universities in Business Administration, Engineering, and Economics. Postgraduate in Marketing, technology or related areas highly desirable.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.