Senior Marketing Lead, Brazil

airbnb, Inc.; São Paulo; Presencial; BRL 120.000 - 240.000; Tempo integral

Resumo da oferta

Join a dynamic and innovative team as a Senior Marketing Lead in Brazil, where your strategic vision and creative prowess will drive growth for one of the world's leading travel platforms. In this pivotal role, you will partner with regional and global teams to craft and execute marketing strategies that resonate with local audiences. Your expertise in integrated marketing, coupled with a passion for storytelling and community engagement, will help shape memorable experiences for users. If you thrive in a fast-paced environment and are eager to make a significant impact, this opportunity is for you!

Qualificações

• 12+ years in marketing, preferably in a fast-paced startup or tech company.
• Experience in Latin America and understanding of local market nuances.

Responsabilidades

• Develop and execute marketing strategies for growth in Brazil.
• Collaborate with cross-functional teams to deliver localized marketing plans.

Conhecimentos

Marketing Strategy

Creative Thinking

Analytical Skills

Team Leadership

Budget Management

Communication Skills

Fluency in English and Portuguese

Agency Management

Descrição da oferta de emprego

Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join:

Airbnb’s Marketing organization are storytellers, creators and relentless community champions, responsible for sharing the Airbnb love around the world by creating magical, memorable, shareable experiences that inspire and grow our community. It takes an entire team united behind something big. Together, we work hard, we laugh a lot, we brainstorm nonstop, and are passionate about the company and our values.

The Difference You will Make:

The Senior Marketing Lead, Brazil will report to the Senior Marketing Lead, Americas. They will partner with them to develop strategic plans and execute, implement, and track marketing programs to drive profitable growth for the region. They will also act as a thought partner, sounding board, and consultant to the Senior Marketing Lead, Americas regarding regional business, marketing planning, and operations by tapping into their deep understanding of the business, consumer and market.

With strategic, creative, operational, and emotional effectiveness, this person will define business challenges and strategies to drive growth

, nurture a high-performing in-house marketing team, manage agency partners, and work collaboratively with cross-functional teams including regional business leadership, PR, media, product, performance marketing and customer experience, to deliver actionable, locally relevant, growth-oriented marketing plans that realize the business and brand ambitions.

A Typical Day:

• Develop growth plans for current and prospective users in each market; collaborate across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy.
• Partner with the Airbnb global campaign team, internal creative and other external agency partners, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plan.
• In partnership with other marketing stakeholders, develop and deliver the Latin American marketing strategy, balancing alignment with global strategy and regional opportunities.
• Be the relentless advocate for localization across Brazil; ensure all marketing activities feel local and personal; articulate market nuances for teams less familiar with the region.
• End to end execution and monitoring across all global and local marketing efforts and campaign activity.

Your Expertise:

• 12+ years in a marketing role, preferably with experience at a fast paced startup or technology company
• Experience working across Latin America and ideally US Latinx
• Creative and analytical thinker with proven ability to champion world class creative marketing programs that deliver results
• An integrated marketing mindset with experience in amplifying campaigns across paid, owned and earned channels
• Solid business acumen to understand key business and consumer levers that unlock growth
• Experience managing agencies and large, multinational teams internally
• Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing and accruing
• Willingness to regularly travel internationally
• Record of success in leading teams, measurement of ROI, and accountability for results
• Ability to thrive in a fast-paced startup environment
• Outstanding communication and presentation skills; able to articulate a vision, strategy and idea clearly and succinctly
• The ability to work at both strategic and tactical levels
• Fluent in English and Portuguese (written and verbal)
• Appreciation for design and a passion for Airbnb

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.