Senior Growth Lead

Blablacar; São Paulo; On-site; BRL 250,000 - 420,000; Full time

Benefits offered by this job

Relocation package and visa support

Omint health plan, dental care, and生活?

4 additional weeks maternity/paternity

30 days holidays per year

Meal plan & CAJU card

Employee stock ownership plan

Gympass access

Regular team building events

Mental health support

1 day off per year to test product

Job summary

BlaBlaCar is seeking a Senior Growth Lead to drive sustainable, data-informed growth across the customer lifecycle in Brazil. You will own local growth strategy, partner with global teams, and blend analytical rigor with creative experimentation to unlock opportunities and build scalable systems for long-term success.

This highly cross-functional role works with marketing, business, product, data, and customer success teams to ensure every funnel stage delivers a seamless, engaging journey for

Qualifications

• 7+ years of experience in growth, performance marketing, or data-driven product marketing, consultancy or entrepreneurship — ideally in a fast-paced, tech-driven environment.

Responsibilities

• Lead full-funnel growth initiatives — from awareness and acquisition to engagement, retention, and referral.
• Develop and execute data-driven experiments to identify, test, and scale the most impactful growth levers.
• Own key metrics such as CAC, LTV, conversion rates, churn, and engagement.
• Collaborate with Product and Marketing teams to improve user journeys, messaging, and channel performance.
• Design and manage multi-channel growth strategies, including performance marketing, lifecycle marketing (email, push, CRM), SEO/ASO, partnerships, and referrals.
• Build and refine analytics frameworks to track performance, uncover insights, and inform decision-making.
• Champion sustainable growth, ensuring acquisition strategies align with long-term retention and brand health.
• Mentor and inspire junior team members and help build a culture of experimentation, curiosity, and accountability.

Skills

Growth marketing

Data analysis

A/B testing

Lifecycle campaigns

Multi-channel marketing

Team mentorship

Communication

English & Portuguese

Tools

Tableau

Job description

About BlaBlaCar

BlaBlaCar is the world’s leading community-based travel app enabling 40 million active members to share rides across 41 countries each year. Its technology matches drivers with empty seats with passengers heading the same way, so they can share the cost of the trip.

BlaBlaCar’s mission is to be the go-to marketplace for shared travel, bringing carpooling, buses, and trains together in one place. Globally, the BlaBlaCar Group also includes Obilet, the leading online bus ticketing platform in Turkey. By partnering with over 20,000 operators, the Group offers a wide choice of affordable and sustainable transport solutions.

In 2025, the BlaBlaCar community connected 2.7 million meeting points worldwide and enabled 138 million connections between travelers. Drivers saved 568 million euros by carpooling, and all of the BlaBlaCar Group’s mobility services contributed to avoiding 4 million tonnes of CO2 emissions.

Your Mission

We’re looking for a Senior Growth Lead to drive sustainable, data-informed growth across the entire customer lifecycle — from acquisition to retention - and take BlaBlaCar to the next level in Brazil. You’ll own the local growth leading and partner with global teams on settings the strategy end-to-end, blending analytical rigor with creative experimentation to unlock new opportunities, optimize performance, and build scalable systems for long-term success.

This is a highly cross-functional role, working closely with marketing, business, product, data, and customer success teams to ensure that every stage of the funnel contributes to a seamless and engaging customer journey.

Your Role

• Lead full-funnel growth initiatives — from awareness and acquisition to engagement, retention, and referral.
• Develop and execute data-driven experiments to identify, test, and scale the most impactful growth levers.
• Own key metrics such as CAC, LTV, conversion rates, churn, and engagement.
• Collaborate with Product and Marketing teams to improve user journeys, messaging, and channel performance.
• Design and manage multi-channel growth strategies, including performance marketing, lifecycle marketing (email, push, CRM), SEO/ASO, partnerships, and referrals.
• Build and refine analytics frameworks to track performance, uncover insights, and inform decision-making.
• Champion sustainable growth, ensuring acquisition strategies align with long-term retention and brand health.
• Mentor and inspire junior team members and help build a culture of experimentation, curiosity, and accountability.

Your qualifications

• 7+ years of experience in growth, performance marketing, or data-driven product marketing, consultancy or entrepreneurship — ideally in a fast-paced, tech-driven environment.
• Proven track record of scaling user acquisition and improving retention through full-funnel optimization.
• Strong analytical mindset — comfortable with data tools (Tableau) and statistical thinking.
• A creative problem-solver who can balance numbers with storytelling and brand-building.
• Experience designing and executing A/B tests, marketing experiments, and lifecycle campaigns.
• Strong understanding of growth frameworks and sustainable growth principles.
• Excellent communication and collaboration skills — able to align teams around shared goals and insights.
• Fluent in English and Portuguese

What we have to offer

• 4 additional weeks on top of legal maternity/paternity leaves
• Financial support for home office equipment (2.187 BRL one shot)
• 30 days holidays per year (after 12 months)
• Local meal plan & public transport policy (CAJU card)
• Omint health plan, dental care, and life insurance
• Gympass access
• Relocation package and visa support
• Free unlimited carpooling & bus rides
• Personal growth via trainings, mentorship, and internal mobility programs
• Employee Stock ownership plan
• Regular team building events
• Mental health support through Moka.care
• 1 day off per year to test our product
• 1 day per year for social engagements with non-profits

Interested in joining the ride? Here’s what your hiring journey will look like

• a 45-min video-call with one of our Talent Acquisition Managers to get to know you, understand your career expectations and answer your questions
• a 60-min video-call with our VP of Marketplace Brazil, Tatiana Mattos, to deepdive into your experience executing marketing strategies and delivering campaigns
• a fully remote exercise to evaluate your technical skills, including a 60-min video-call with key stakeholders to present your work;
• a 30-min video-call with our VP Growth & Marketing, Caroline Wilsford for a final validation

Our hiring process lasts on average 25-30 days and offers usually come within 48 hours.

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.