Senior Brand Development Analyst – Temporary

Jobtailor; Betim; Presencial; BRL 120 000 - 190 000; Tempo integral

Resumo da oferta

Jobtailor in Brazil seeks a Brand Manager to lead the regional brand strategy, coordinate stakeholder efforts, and guarantee alignment with the global brand team. You will drive successful product launches and oversee KPI-driven brand performance across Brazil.

The role requires strong collaboration with Product, Marketing, and Sales teams, plus reporting to maintain brand equity and customer experience across all touchpoints.

Qualificações

• Education: Bachelor's degree in Business Administration, Marketing, Advertising, or Communication.
• English: intermediate level.
• Project Management: proficiency with management tools and methodologies (e.g., schedules, agile rituals, follow-ups, delivery control).
• Product Communication: launch campaigns, agency briefings, POS materials, activations and awareness initiatives.
• Brand and Experience Metrics Analysis: interpret KPIs like NPS, brand equity, image, satisfaction, and reputation.
• Presentations and Storytelling: structure strategic presentations and tell stories with clarity and visual impact.
• Office Suite/Microsoft Teams: PowerPoint, Excel basics.

Responsabilidades

• Propose and coordinate the brand strategic roadmaps with regional and local stakeholders.
• Act as the brand guardian for the region to build brand equity and ensure proper positioning.
• Ensure full alignment and reporting with the global brand team.
• Ensure the success of product launches.
• Serve as the BMC interface for all brand projects in Brazil and for regional projects.
• Centralize, update, and distribute KPIs to monitor brand performance.
• Coordinate multiregional brand projects aligned with business objectives and timelines.
• Diagnose and assess brand needs (communication, customer experience).
• Ensure integration between communications and all functions that interact with stakeholders.

Conhecimentos

Brand strategy development

Project management proficiency

Product communication experience

KPI analysis and interpretation

Presentation and storytelling

English intermediate

Cross-functional collaboration

Microsoft PowerPoint

Microsoft Excel

Microsoft Teams

Formação académica

Bachelor's degree in Business Administration, Marketing, Advertising, or Communication

Ferramentas

PowerPoint

Excel

Microsoft Teams

Descrição da oferta de emprego

• Propose and coordinate the brand strategic roadmaps in collaboration with regional and local stakeholders;
• Act as the brand guardian for the region; ensure appropriate brand positioning with the ultimate goal of building brand equity;
• Ensure full alignment and reporting with the global brand team;
• Ensure the success of product launches;
• Serve as the BMC interface for all brand projects in Brazil and for all regional projects. Work closely with brand managers to ensure alignment of brand initiatives and activities;
• Centralize, update, and distribute key KPIs to enable continuous monitoring of brand performance;
• Coordinate multiregional brand projects aligned with business objectives. Ensure projects are executed within estimated timelines and that all phases are completed;
• Continuously diagnose and assess brand needs (communication, customer experience, etc.);
• Ensure integration between communications and all functions that interact directly with stakeholders, ensuring coherence, synergy, and connectivity;
• Ensure a consistent, strategic brand positioning across all customer touchpoints by integrating product and communication initiatives to strengthen brand equity and customer perception;
• Act as a cross-functional facilitator, connecting Product, Communications, Sales, After-Sales, and Customer Experience teams to develop coherent narratives, impactful launches, and a smooth, integrated customer journey;

Requirements

• Education: Bachelor's degree in Business Administration, Marketing, Advertising, or Communication;
• English: intermediate level;
• Project Management: proficiency with management tools and methodologies (e.g., schedules, agile rituals, follow-ups, delivery control);
• Product Communication: experience with launch campaigns, agency briefings, POS materials, activations, and awareness initiatives;
• Brand and Experience Metrics Analysis: ability to read and interpret KPIs such as NPS, brand equity, brand image, satisfaction, and reputation;
• Presentations and Storytelling: ability to structure strategic presentations and tell stories with clarity and visual impact;
• Office Suite/Microsoft Teams: strong skills in PowerPoint (or Slides), Excel (basic dashboards).

Core Competencies

Demonstrates expertise in brand strategy development and execution, with a focus on product communication and performance analysis. Proficient in project management methodologies and skilled in creating impactful presentations that enhance brand equity and customer experience.

Highest-signal resume keywords

• Brand Strategy Development
• Project Management Proficiency
• Product Communication Experience
• KPI Analysis and Interpretation
• Presentation and Storytelling Skills

ATS Optimization Keywords

Hard Skills

• Brand Positioning
• KPI Analysis
• Product Launch Campaigns
• Agile Methodologies
• Brand Equity Measurement

Soft Skills

• Cross-Functional Collaboration
• Strategic Thinking
• Communication Skills

Industry Keywords

• Brand Equity
• Customer Experience
• Stakeholder Engagement
• Marketing Strategy
• Advertising

Tools & Technologies

• Microsoft PowerPoint
• Microsoft Excel
• Microsoft Teams