Product Marketing Coordinator

Jobtailor; São Caetano do Sul; Presencial; BRL 180 000 - 240 000; Tempo integral

Resumo da oferta

Jobtailor in São Caetano do Sul seeks a seasoned Product/Marketing professional to define and execute short- and long-term product strategies for automotive lines. You will drive pricing, mix, and promotions, coordinate with Sales, Training, CRM, and Advertising teams, and lead cross-functional launches.

The role requires experience in the automotive market, strong MS Office skills, and willingness to travel domestically and internationally.

Qualificações

• Graduation in Administration, Engineering, Marketing or related.
• MBA with focus Marketing will be a differential.
• Fluent in English and Portuguese (mandatory); Spanish desirable.
• Experience in Product, Planning, Marketing or Sales in automotive market.
• Microsoft Office advanced knowledge.
• Availability to work at São Caetano do Sul plant.
• Availability to travel (local and international).

Responsabilidades

• Build and support short/mid-term strategies for product lines including content, trim levels, configurations, price, mix, and volume.
• Define and monitor the 360° product strategy across sales performance, training, CRM, advertising, distribution, and pricing.
• Create product communication briefs with the Communication team.
• Collaborate in developing long-term strategies with Product Planning.
• Define tactical market research to gather ad-hoc customer insights.
• Ensure alignment with Dealers Product Committee.
• Develop strategies and plans to improve KPIs across product lifecycle with pricing, mix, market share, and channel performance.
• Lead flawless and impactful product launches.
• Participate in cross-functional forums for product changes (PETs, MCOs, Design Workshops, Infotainment workshops).
• Participate in global strategies with Product Global Marketing.
• Ensure delivery of launch materials (MEVs, S&Os, Sales Package).
• Lead Go-to-Market strategy for launches.
• Support product events with VSSM, PR and Marketing Planning; build materials for gates of GVDP VSSM.
• Reflect product updates on PCCRs.
• Develop and support TOP leadership presentations.
• Support and integrate work with GMSA Product Marketing team.

Conhecimentos

Product Planning

Pricing Analysis

Sales Performance Monitoring

KPI Improvement Strategies

Tactical Planning

Collaboration

Communication

Leadership

Descrição da oferta de emprego

Responsibilities

• Build and Support short/mid-term strategies for product lines: content, trim levels, configurations, price, mix and volume, color palettes, special series
• Define and monitor the 360° product strategy (sales performance, training, CRM, Advertisement, Distribution, Price, Test drive, etc.)
• Create product communication brief together with Communication team
• Collaborate in the development of long-term strategies along with Product Planning area
• Define tactical market research to get ad-hoc insights from customers.
• Ensure strategies are aligned with the Dealers Product Committee.
• Develop strategies and tactical plans to improve the KPIs of its product line throughout the lifecycle, applying comparably equipped pricing analysis, sales and stock mix, market share, performance by channel (DS and TD)
• Ensure flawless and impactful launches
• Participate in cross-functional forums for applying product changes: PETs, MCOs workshops, Design Workshops, Infotainment workshops etc
• Participate in global strategies with Product Global Marketing
• Ensure delivery of support materials for new releases: MEV’s, S&O’s, Sales Package
• Lead launch Go-to-Market Strategy
• Support product events together with VSSM, PR and MKT Planning. Building materials for the gates of GVDP VSSM (MVR, MLR, MLA).
• Reflect product updates or needs on PCCRs
• Develop and support TOP leadership presentations
• Support and integrate work with GMSA Product Marketing team

Requirements

• Graduation: Administration, Engineering, Marketing or related
• Postgraduate: MBA with focus Marketing will be a differential
• Languages: Fluent in English and Portuguese (mandatory) / Spanish (desirable)
• Previous Experience in Product, Planning, Marketing or Sales at automotive market
• Microsoft Office advanced knowledge
• Availability to work at São Caetano do Sul plant
• Availability to travel (local and international)

Core Competencies

Demonstrates expertise in developing and executing product strategies, including market research, pricing analysis, and go-to-market strategies, while ensuring alignment with cross-functional teams and delivering impactful product launches. Proficient in utilizing advanced Microsoft Office tools to support product communication and leadership presentations.

Highest-signal resume keywords

• Product Strategy Development
• Market Research Analysis
• Go-to-Market Strategy
• Fluent in English and Portuguese
• Automotive Market Experience

ATS Optimization Keywords

Hard Skills

• Product Planning
• Pricing Analysis
• Sales Performance Monitoring
• KPI Improvement Strategies
• Tactical Planning

Soft Skills

• Collaboration
• Communication
• Leadership

Certifications & Qualifications

• MBA with Focus in Marketing

Industry Keywords

• Automotive Market
• Product Launch
• Cross-Functional Collaboration
• Product Communication
• Sales Package Development

Tools & Technologies

• Microsoft Office