Regional Marketing Director, LATAM

Circle; São Paulo; Presencial; BRL 400 000 - 650 000; Tempo integral

Resumo da oferta

Circle is seeking a Regional Marketing Director, LATAM, based in São Paulo, to translate business objectives into executable marketing programs that drive growth, market presence, and customer engagement across LATAM. The role requires strong regional expertise and the ability to work across global teams to plan and deliver high-impact initiatives.

The ideal candidate will be a senior, hands-on marketer with regional ownership, able to manage complex stakeholders, partner with Sales, Revenue,

Qualificações

• 12+ years in marketing with regional or multi-country exposure.
• Experience as a senior regional marketing lead or business partner.
• Strong understanding of LATAM markets including Brazil, Argentina, Colombia, Mexico.
• Proven ability to plan integrated programs across channels.
• Experience aligning with Sales, BD, and Revenue teams to support pipeline.

Responsabilidades

• Serve as the primary marketing partner to the LATAM Managing Director translating priorities into plans.
• Lead regional campaigns, events, partnerships to support pipeline growth and market expansion.
• Develop and localize GTM strategies and messaging for LATAM markets.
• Collaborate with global marketing, product, communications, and legal to ensure cohesive execution.
• Own regional marketing calendar and budgets, forecasting, and spend.
• Analyze performance, define KPIs, and optimize marketing impact.

Conhecimentos

Regional marketing leadership

Stakeholder management

Cross-functional collaboration

Data-driven marketing

Budget management

Ferramentas

CRM systems

Marketing automation

Analytics tools

Descrição da oferta de emprego

Circle (NYSE: CRCL) is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet‑scale financial innovation. Learn more at circle.com.

What You’ll Be Part Of

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we’re expanding into some of the world’s strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder.

What you’ll be responsible for

Circle is seeking a Regional Marketing Director, LATAM, based in São Paulo, to directly support the priorities and initiatives of the Managing Director for the region. This role will serve as a strategic marketing partner to regional leadership, responsible for translating business objectives into clear, executable marketing programs that drive growth, market presence, and customer engagement across LATAM.

The ideal candidate is a senior, hands‑on marketer with strong regional expertise and the ability to operate at both a strategic and executional level. This individual will work cross‑functionally with global marketing, business development, communications, and operations teams to plan and deliver high‑impact marketing initiatives tailored to LATAM markets. Success in this role requires strong judgment, operational rigor, and the ability to manage complex stakeholders while moving quickly in a dynamic, regulated environment.

What you’ll work on

• Serve as the primary marketing partner to the LATAM Managing Director, translating regional commercial priorities into clear, integrated marketing plans.
• Lead the planning and execution of regional marketing initiatives that support pipeline growth, customer acquisition, and market expansion across priority LATAM markets (including Brazil, Mexico, Argentina, Colombia, and more).
• Develop and localize go‑to‑market (GTM) strategies, messaging, and programs in alignment with global marketing frameworks and LATAM market dynamics.
• Partner closely with Business Development, Sales, and Revenue teams to ensure marketing initiatives directly support regional pipeline and growth objectives.
• Coordinate cross‑functionally with global teams including product marketing, communications, content, creative, events, marketing operations, and legal to deliver cohesive regional execution.
• Own the regional marketing calendar, ensuring alignment across campaigns, events, partnerships, and executive priorities.
• Support partner and ecosystem marketing initiatives across LATAM, including co‑marketing programs, joint events, announcements, and strategic partner activations.
• Lead regional event strategy and execution, including industry conferences, fintech forums, regulatory engagements, and Circle‑hosted programs.
• Ensure all regional marketing programs comply with local regulatory, legal, and brand requirements, in partnership with legal and compliance teams.
• Track, analyze, and report on marketing performance against regional business and GTM objectives; use data to inform optimization and prioritization.
• Manage regional marketing budgets, forecasts, and spend in close collaboration with finance and global marketing leadership.
• Continuously assess market conditions, competitive landscape, regulatory developments, and macroeconomic trends across LATAM to refine strategy and inform leadership decision‑making.

What you’ll bring to Circle

Core Requirements

• 12+ years of experience in marketing, with demonstrated ownership of regional or multi‑country marketing initiatives across Latin America.
• Experience operating as a senior regional marketing lead or business partner, supporting executive stakeholders and translating commercial strategy into executable marketing programs.
• Strong understanding of Brazil, Argentina, Colombia, Mexico, and other countries in Latin America market dynamics, including regulatory frameworks, cross‑border payment ecosystems, fintech adoption trends, and country‑specific GTM nuances.
• Proven ability to plan and execute integrated marketing programs across multiple channels, including campaigns, events, partnerships, and communications.
• Experience partnering closely with Sales, Business Development, and Revenue teams to support pipeline growth, enterprise adoption, and ecosystem expansion.
• Demonstrated ability to collaborate effectively within a highly cross‑functional, global organization with distributed teams.
• Strong program and stakeholder management skills, with the ability to manage multiple concurrent initiatives across markets and time zones.
• Data‑driven mindset with experience defining KPIs, measuring impact, and optimizing marketing performance.
• Experience managing regional marketing budgets and forecasts in partnership with finance teams.
• Excellent written and verbal communication skills in English and Portuguese; Spanish proficiency strongly preferred.

Preferred Requirements

• Familiarity with crypto, blockchain, stablecoins, or emerging digital asset regulatory environments in LATAM.
• Experience marketing fintech, payments, financial infrastructure, or regulated financial services products in the region.
• Comfort operating in fast‑paced, ambiguous environments with evolving regulatory and macroeconomic conditions.

Compensation

Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.

Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status required by the laws in the locations where we hire. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.

Should you require accommodations or assistance in our interview process because of a disability, please reach out to [e-mail] for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.