Product Marketing Specialist

Jobtailor; Campinas; Presencial; BRL 120 000 - 180 000; Tempo integral

Resumo da oferta

Croda LATAMConsumer Care is seeking a Marketing professional to drive strategy execution in the cosmetics market across Latin America. You will collaborate with Communications, R&D and Sales to craft campaigns, develop technical content and train the sales force for impactful launches.

The role requires translating complex science into compelling consumer propositions, monitoring outcomes, and identifying opportunities aligned with market trends.

Qualificações

• Bachelor’s degree in marketing or related fields.
• Experience in product marketing or ingredient marketing for cosmetics.
• Experience supporting launches, campaigns, events, and marketing materials.
• Advanced English is mandatory; Spanish is a plus.

Responsabilidades

• Support the execution of marketing strategy for LATAM cosmetics markets.
• Develop and execute campaigns and activations with cross-functional teams.
• Create technical and commercial content and present strategic materials.
• Support sales training and monitor results to recommend improvements.
• Translate technology into consumer-facing marketing propositions.
• Manage product launches in the region with Marketing, R&D and Sales.
• Collaborate to ensure alignment and efficient execution of initiatives.

Conhecimentos

Marketing Strategy

Campaign Development

Technical Marketing

Content Creation

Market Trend Analysis

Product Launch Management

Advanced English

Formação académica

Bachelor's Degree in Marketing

Bachelor's Degree in Business Administration

Bachelor's Degree in Chemistry

Bachelor's Degree in Engineering

Bachelor's Degree in Pharmacy

Descrição da oferta de emprego

• Support the execution of the Marketing strategy for Consumer Care LATAM, aligned with Croda’s global guidelines, with a focus on the cosmetics market;
• Contribute to the development and execution of marketing campaigns and activations in partnership with Communications, R&D and Sales through:
• Generating ideas connected to key industry trends;
• Creating and adapting technical and commercial content;
• Supporting sales team training;
• Monitoring results and recommending improvements;
• Develop strategic materials and presentations, as well as contribute with technical articles and participation in industry events;
• Support customer-focused initiatives, including:
• Portfolio analysis and identification of opportunities, aligned with market trends;
• Building concepts applying Croda ingredients;
• Translating technology into attractive propositions for the end consumer;
• Transform technical knowledge into clear, relevant and inspiring marketing communication, contributing to campaigns, training and insight generation;
• Work directly on managing product launches in the region, including:
• Collaborate continuously with Marketing, R&D and Sales teams to ensure alignment and efficient execution of initiatives.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Chemistry, Engineering, Pharmacy or related fields;
• Experience in product marketing, technical marketing or ingredient marketing, preferably in the Cosmetics or Personal Care markets;
• Experience supporting product launches, campaigns, events and development of marketing materials;
• Advanced English - Mandatory;
• Spanish - Advantageous.

Core Competencies

Demonstrates expertise in executing marketing strategies for the cosmetics market, with a strong focus on product launches, campaign development, and technical marketing communication. Proficient in generating insights from market trends and translating technical knowledge into compelling marketing propositions.

Highest-signal resume keywords

• Product Marketing
• Technical Marketing
• Campaign Development
• Advanced English
• Cosmetics Market Experience

ATS Optimization Keywords

Hard Skills

• Marketing Strategy Execution
• Portfolio Analysis
• Content Creation
• Sales Team Training
• Market Trend Analysis
• Product Launch Management
• Technical Communication
• Event Participation
• Concept Building
• Insight Generation

Soft Skills

• Collaboration
• Creativity
• Communication

Certifications & Qualifications

• Bachelor’s Degree in Marketing
• Bachelor’s Degree in Business Administration
• Bachelor’s Degree in Chemistry
• Bachelor’s Degree in Engineering
• Bachelor’s Degree in Pharmacy

Industry Keywords

• Consumer Care
• Cosmetics
• Personal Care
• Marketing Campaigns
• R&D Collaboration
• Sales Alignment
• Technical Articles
• Customer-Focused Initiatives
• Market Trends
• Ingredient Marketing