Product Analytics

Jobtailor; São Paulo; Presencial; BRL 90 000 - 130 000; Tempo integral

Resumo da oferta

Jobtailor in São Paulo, Brazil seeks a data tracking specialist to map and document events, implement and validate analytics using GTM and GA4, and ensure data quality through QA of implementations.

You will develop tracking strategies for digital products, create technical tracking plans, and collaborate with Product, Marketing, and Data teams to translate business needs into measurement solutions. Flexible collaboration and proactive data governance are valued.

Qualificações

• Experience with Google Analytics (GA4 preferred).
• Proficiency in Google Tag Manager (GTM).
• Experience mapping, implementing, and validating events in web/mobile apps.
• Knowledge of tracking plans (Tracking Plan).
• Basic knowledge of HTML, CSS, and JavaScript.
• Experience with QA of analytics implementations.
• Analytical, organized, and detail-oriented.
• Strong communication skills for interacting with cross-functional teams.

Responsabilidades

• Map and document events across user journeys.
• Implement, configure, and validate events using Google Tag Manager (GTM).
• Ensure data quality through testing (QA) of implementations.
• Develop and evolve tracking strategies for digital products.
• Create and maintain technical documentation for tracking plans.
• Collaborate with Product, Marketing, and Data teams to translate business requirements into measurement solutions.
• Monitor implementation quality and propose continuous improvements to data collection processes.
• Support decision-making by ensuring reliable, well-structured data.

Conhecimentos

GA4

GTM

Event mapping

Tracking plan

HTML/CSS/JS

Analytics QA

Analytical mindset

Cross-functional communication

Descrição da oferta de emprego

Responsibilities

• Map and document events across user journeys
• Implement, configure, and validate events using Google Tag Manager (GTM)
• Ensure data quality through testing (QA) of implementations
• Develop and evolve tracking strategies for digital products
• Create and maintain technical documentation for tracking plans
• Collaborate with Product, Marketing, and Data teams to translate business requirements into measurement solutions
• Monitor implementation quality and propose continuous improvements to data collection processes
• Support decision-making by ensuring reliable, well-structured data

Requirements

• Experience with Google Analytics (preferably GA4)
• Proficiency in Google Tag Manager (GTM)
• Experience mapping, implementing, and validating events in web and/or mobile applications
• Knowledge of creating tracking plans (Tracking Plan)
• Basic knowledge of HTML, CSS, and JavaScript
• Experience with QA of analytics implementations
• Analytical, organized, and detail-oriented
• Strong communication skills for interacting with cross-functional teams