Junior Web Analytics Analyst

Jobtailor; São Paulo; Presencial; BRL 60 000 - 90 000; Tempo integral

Resumo da oferta

Jobtailor in São Paulo is seeking a data analytics specialist to assist with the implementation and configuration of measurement tools, monitor the performance of websites and campaigns, and collaborate with marketing, product, and engineering teams. You will produce reports and dashboards with actionable insights to support decision-making and ensure correct data collection.

Stay current with analytics best practices and martech developments.

Qualificações

• Knowledge of web analytics tools (Google Analytics, Adobe Analytics).
• Familiarity with tag management platforms (Adobe Launch or similar).
• Understanding of digital marketing and performance metrics (SEO, SEM, social media, email marketing).
• Ability to work with spreadsheets (Excel/Google Sheets) and create presentations.
• Knowledge of SQL for data analysis.
• Analytical skills and logical reasoning to interpret data.
• Good interpersonal and written communication skills.
• Proactive attitude and eagerness to learn.
• Experience with data visualization tools (Power BI) is a plus.
• Basic HTML, CSS and JavaScript knowledge for tag implementation is a plus.

Responsabilidades

• Assist with the implementation and configuration of data measurement tools such as Adobe Analytics, Adobe Launch and CDP.
• Monitor and analyze the performance of websites, apps and digital marketing campaigns.
• Collaborate with marketing, product and engineering teams, providing the data needed for decision-making and campaign execution.
• Produce reports and dashboards with actionable insights for marketing teams to support decision-making.
• Work with development and marketing teams to ensure correct data collection and usage.
• Stay up to date on best practices and new technologies in web analytics and martech.

Conhecimentos

Web analytics

Analytical thinking

Interpersonal communication

Written communication

Spreadsheets (Excel/Sheets)

SQL

Power BI

HTML/CSS/JavaScript (basic)

Proactive learner

Ferramentas

Google Analytics

Adobe Analytics

Adobe Launch

Descrição da oferta de emprego

Responsibilities

• Assist with the implementation and configuration of data measurement tools such as Adobe Analytics, Adobe Launch and CDP.
• Monitor and analyze the performance of websites, apps and digital marketing campaigns.
• Collaborate with marketing, product and engineering teams, providing the data needed for decision-making and campaign execution.
• Produce reports and dashboards with actionable insights for marketing teams to support decision-making.
• Work with development and marketing teams to ensure correct data collection and usage.
• Stay up to date on best practices and new technologies in web analytics and martech.

Requirements

• Basic to intermediate knowledge of Web Analytics tools (Google Analytics, Adobe Analytics).
• Familiarity with tag management platforms (Adobe Launch or similar).
• Understanding of digital marketing and performance metrics (SEO, SEM, social media, email marketing).
• Ability to work with spreadsheets (Excel/Google Sheets) and create presentations.
• Knowledge of SQL for data analysis.
• Analytical skills and logical reasoning to interpret data.
• Good interpersonal and written communication skills.
• Proactive attitude and eagerness to learn.
• Experience with data visualization tools (Power BI) is a plus.
• Basic HTML, CSS and JavaScript knowledge for tag implementation is a plus.