Commercial Performance Analyst – Long Tail

Jobtailor; São Paulo; Presencial; BRL 90 000 - 150 000; Tempo integral

Resumo da oferta

Jobtailor is seeking an analytics professional to monitor a large merchant base using Metabase and key metrics such as funnel, SSS, and churn patterns. You will identify gaps, generate hypotheses, and define data-driven responses to boost engagement and retention.

Collaborate with product and marketing to design scalable playbooks, segment communications by behavior and lifecycle, and provide regular performance analyses to leadership. Strong SQL and marketing automation experience are essential.

Qualificações

• 3+ years in analytical roles interfacing with commercial teams
• Proficient in SQL for self-service analysis
• Hands-on with marketing automation/CRM platforms (Customer.io, Braze, HubSpot, Klaviyo, RD Station)
• Ability to derive actionable recommendations from numbers
• Familiarity with funnel metrics, cohorts, churn, LTV, lifecycle metrics
• Experience analyzing large datasets with behavioral segmentation

Responsabilidades

• Monitor health of a large merchant base using Metabase analyses (funnel, SSS, and decompositions by driver).
• Identify gaps and opportunities from data; define responses for each scenario.
• Design and operate scaled engagement strategies with behavior- and lifecycle-based cadences.
• Collaborate with merchants when data indicates high ROI from direct outreach or tech issues.
• Provide base patterns for Product and Marketing teams.
• Report base metrics to Supply, Operations and Leadership with business-focused analyses.

Conhecimentos

Analytical mindset

Clear communication

Commercial/data-driven collaboration

Behavioral segmentation understanding

Lifecycle metrics familiarity

Ferramentas

SQL

Metabase

Customer.io

Braze

HubSpot

Klaviyo

RD Station

Descrição da oferta de emprego

Responsibilities

• Monitor the health of a large merchant base using analyses in Metabase such as the consumer funnel, SSS (same‑store sales) and its decompositions by driver, base "water‑tank" metrics, ramp curves by cohort and estimated checkout share by vertical.
• Identify, from the data, where the gaps and opportunities are: which metric is ramping below expectations, which vertical has the largest share gap, which behavioral signals precede churn, and define the appropriate response for each scenario.
• Design and operate scaled engagement strategies with communication cadences segmented by behavior and lifecycle, and automated playbooks for onboarding, reactivation, upsell and win‑back that impact hundreds of merchants simultaneously.
• Work directly with merchants in cases where data indicates individual outreach yields disproportionate return, high TPV at risk, relevant unexplored potential, or technical integration issues with measurable impact.
• Provide base patterns as input to Product and Marketing teams.
• Report base metrics regularly to Supply, Operations and Leadership, with analyses that answer business questions.

Qualifications

• 3+ years of experience in analytical roles that interface with commercial teams such as growth, CRM, performance marketing, revenue operations or equivalent.
• SQL as a daily working tool; you extract your own analyses without depending on the data team for each query.
• Hands‑on experience with marketing automation or CRM platforms such as Customer.io, Braze, HubSpot, Klaviyo, RD Station or similar.
• Analytical mindset with the ability to arrive at an actionable recommendation: given a set of numbers, identify what is out of pattern, formulate hypotheses about causes and define the next step.
• Familiarity with funnel metrics, cohorts, churn, LTV and lifecycle metrics.
• Experience working with large bases through behavioral segmentation, scaled strategies and prioritization logic based on impact.
• Clear and concise written communication for different contexts: from a reactivation message to a specific merchant to a performance analysis for leadership.