PPC Manager, Senior Living (Remote, Rio de Janeiro)

Blacksmith Agency; Rio de Janeiro; Remote; BRL 495,000 - 715,000; Full time

Job summary

Blacksmith Agency is seeking a PPC Manager, Senior Living to own paid media for senior living clients across Google Ads and Meta. You will shape budgets, bidding strategies, targeting, and creative testing, acting as the strategic voice in client conversations.

Requirements include 3+ years hands-on Google Ads and Meta experience, a track record of ROAS/CPA improvements, and clear spoken English for live US calls. This is a remote, full-time role with an agency that handles multiple clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven ROAS/CPA improvements and pipeline impact.
• Experience managing multiple clients within an agency.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads for assigned accounts.
• Manage budget allocation, bidding, targeting, testing, and when to pause campaigns.
• Ensure accurate conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps per client and present the numbers story.
• Grow accounts through retention, upsell, and long-term client relationships.

Skills

Google Ads

Meta Ads

English (fluent)

Agency experience

Multi-client management

Tools

GA4

Tag Manager

Platform Pixels

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or similar multi-location businesses is a strong plus.