Paid Media Manager, Senior Living (Remote, Rio de Janeiro)

Blacksmith Agency; Rio de Janeiro; Remote; BRL 495,000 - 826,000; Full time

Job summary

Blacksmith Agency is a remote, AI-first digital agency seeking a Paid Media Manager for Senior Living accounts. You will own paid media strategy, budgeting, and storytelling during client calls, owning the roadmap and narrative to justify decisions.

You will manage multi-platform campaigns, optimize ROAS/CPA, and drive growth across a portfolio of senior living operators and home care agencies. US, Canada, LatAm, or SA markets accepted.

Qualifications

• 3+ years hands-on experience in Google Ads and Meta; campaigns built, run, optimized.
• Track record of improving ROAS, CPA or pipeline metrics.
• Agency experience across multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Handle budget allocation, bidding, targeting and creative testing; know when to pause a campaign.
• Set up and rely on GA4, Tag Manager and platform pixels for conversion tracking and attribution.
• Develop 90-day and quarterly roadmaps for each client with story behind the numbers.
• Grow accounts through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

ROAS optimization

CPA optimization

Agency experience

English communication

Tools

GA4

Tag Manager

Pixels

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or similar multi-location businesses is a strong plus.