Digital Shelf Analytics Lead

Mars, Incorporated and its Affiliates; Guararema; On-site; BRL 180,000 - 240,000; Full time

Job summary

Mars, Incorporated and its Affiliates is seeking a Digital Shelf Analytics Lead to build analytics capabilities and translate data into decisive actions that boost product visibility and digital growth.

You'll partner with PXM, Marketing and Digital Commerce to turn insights into strategic recommendations, foster a closed-loop process with PIM systems, and standardize KPIs across markets while exploring AI-driven analytics to stay ahead in the Digital Store program.

Qualifications

• Bachelor’s or master’s degree in a relevant field.
• Fluency in English, both written and oral.
• 3+ years in data analytics or BI roles.
• Strong Power BI skills and data visualization.

Responsibilities

• Design, develop, and scale Digital Shelf analytics dashboards (Power BI).
• Translate data into actionable insights for PXM, Marketing, and Digital Commerce.
• Partner with tech teams to integrate insights into PIM systems like Salsify.
• Standardize KPIs and govern metrics across markets.
• Leverage multiple data sources to inform retail media strategies.
• Identify trends, opportunities, and competitive threats on Digital Shelf.

Skills

Power BI

Data analytics

Stakeholder management

Cross-functional teamwork

Data storytelling

Education

Bachelor’s or Master’s degree in data analytics or related field

Tools

Salsify

e.fundamentals

NielsenIQ

Profitero

PriceSpider

Job description

Job Description:

The Digital Shelf Analytics Lead is responsible for building analytics capabilities, translating complex data into clear, actionable insights that drive business performance. This role is pivotal in developing a "closed loop" analytics process, turning data from the Digital Shelf into decisive actions that enhance our product experience and digital growth.

Acting as a strategic partner to the PXM, Marketing, and Digital Commerce teams, the job holder will use insights to identify opportunities and recommend actions that improve product visibility, conversion, and overall performance. By ensuring our strategies are data-driven, this role plays a critical part in helping our brands win on the Digital Shelf and Perfect Digital Store (PDS) initiatives.

Key Responsibilities

• Develop & Scale Analytics: Design, develop, and scale our Digital Shelf Analytics capabilities. Create and maintain intuitive dashboards (primarily in Power BI) that provide clear visibility into key performance indicators (e.g., availability, content quality scores, share of search, pricing, ratings & reviews).

• Generate Actionable Insights: Translate complex data into strategic recommendations. Proactively identify trends, competitive threats, and opportunities on the Digital Shelf and Perfect Digital Store, including new product introductions and promotional activities.

• Drive Closed-Loop Execution: Partner with the PXM and technology teams to create and refine "closed-loop" processes, ensuring that insights from analytics are seamlessly integrated into our PIM (Salsify) and other platforms to enable rapid updates and optimization.

• Strategic Business Partnership: Work closely with the PXM Community, Marketing, Digital Commerce, and Sales teams to understand their priorities and deliver insights that support superior decision-making and drive measurable business outcomes.

• Standardize & Govern KPIs: Define, standardize, and govern the key metrics for measuring digital shelf performance across all markets, ensuring alignment with our global analytics framework and the "Perfect Digital Store" program.

• Leverage Multiple Data Sources: Integrate data from various sources, including Digital Shelf Analytics (DSA) solutions, retailer platforms, and internal systems, to build a cohesive and comprehensive view of our digital performance.

• Inform Retail Media Strategy: Utilize DSA insights on competitor strategy and search positioning to partner with marketing teams, informing and optimizing retail media ad purchases and campaign strategies.

• Champion Continuous Improvement: Continuously enhance our analytics solutions by automating reporting, introducing new metrics, and exploring emerging capabilities like AI-driven analytics and sentiment analysis on consumer reviews.

Job Specifications/Qualifications

• Bachelor’s or master’s degree in Data Analytics, Business Intelligence, Product Management, Marketing, or a related field

• Fluency in English, both written and oral

• 3+ years of experience in data analytics, business intelligence, or digital analytics roles

• Strong hands-on experience with Power BI (dashboard development, data modeling, visualization, best practices)

• Relevant experience working with Digital Shelf Analytics solutions such as Salsify Automated Insights (preferred), e.fundamentals, NielsenIQ, Profitero, PriceSpider.

• Strong analytical skills with the ability to translate data into business insights and recommendations

• Familiarity with developing "closed-loop" processes that connect analytics insights into action within PIM or marketing automation systems

• Stakeholder management and the ability to influence decision-making through data

• Experience working in global, cross-functional environments

Nice to Have / Additional Skills

• Experience with PXM/PIM platforms (e.g., Salsify)

• Knowledge of SQL, data modeling, or data integration concepts

• Familiarity with data storytelling and visualization best practices

• Experience with automation and AI-driven analytics

• Understanding of MarTech and eCommerce ecosystems

Key Mars Leadership Competencies

• Drives Results

• Manages Ambiguity

• Optimizes Work Processes

• Plans and Aligns

• Tech Savvy

• Collaborates

What can you expect from Mars?

Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.

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