New Channel Marketing Coordinator - São Caetano do Sul

General Motors South America; São Caetano do Sul; Híbrido; BRL 50.000 - 70.000; Tempo integral

Resumo da oferta

A leading automotive company is seeking a Marketing Coordinator to develop and execute communication strategies. The role involves coordinating advertising content, managing events, and enhancing customer relationships. Ideal candidates will have strong organizational skills and a background in luxury automotive marketing.

Qualificações

• Experience in advertising or media coordination, preferably in luxury automotive.
• Proficiency in English (B2 minimum, C1/C2 preferred).

Responsabilidades

• Coordinate with creative agency to produce advertising content.
• Monitor and analyze advertising campaign performance.
• Oversee event planning and execution.

Conhecimentos

Organizational Skills

Project Management

Communication

Data-Driven Mindset

Teamwork

Formação académica

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Ferramentas

Microsoft Office

Descrição da oferta de emprego

Job Description

Hybrid: This position does not require an employee to be on a full-time basis (Monday and Friday Home Office and the other days in person work). The Marketing Coordinator will be responsible for coordinating, developing, executing, and measuring 360 communication strategies, including content strategies and campaigns across various media channels (ON/OFF), customer relationship management (CRM) activities, and coordinating high-profile events and experiences to promote our premium automotive brands and positioning. This role requires a blend of communication planning, analytical skills, and a thorough understanding of the automotive market.

What You'll Do (Responsibilities)

• Coordinate with creative agency to produce compelling advertising content aligned with local and global standards.
• Monitor and analyze advertising campaign performance, providing insights for optimization.
• Pretest and posttest initiatives to gather target insights supporting content/media strategies.
• Oversee monthly planning activities aligned with brand and product objectives.
• Coordinate event planning, including concept development, logistics, budgeting, and execution to meet brand standards.
• Monitor and analyze event performance, providing insights for future improvements.
• Develop and oversee CRM strategies to enhance customer relationships.
• Engage with customers across channels to build loyalty and encourage referrals.
• Measure the effectiveness of communication initiatives and events, adjusting strategies as needed.
• Collaborate with cross-functional teams to integrate media and CRM strategies with broader marketing efforts.
• Promote a customer-centric culture reflecting the brand’s commitment to excellence.
• Coordinate cross-functional meetings to ensure synchronized communication initiatives.
• Adopt a test & learn mentality to foster innovation.

Additional Job Description

Your Skills & Abilities (Required Qualifications)

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proficiency in English (B2 minimum, C1/C2 preferred).
• Proficient in Microsoft Office.
• Experience in advertising, social media, or media coordination, preferably within luxury automotive or sectors.
• Experience in CRM and/or event coordination, preferably in luxury automotive or sectors.
• Excellent organizational and project management skills.
• Ability to work under pressure and manage multiple projects.
• Positive, proactive attitude, self-oriented.
• Data-driven mindset.
• Strong teamwork and communication skills.
• Market knowledge and customer focus.
• Strategic, results-oriented, and commercially minded.
• Leadership, innovation, collaboration, and self-management skills.

What Can Give You A Competitive Edge (Preference Qualifications)

• Spanish language skills.

About GM

Our vision is a world with Zero Crashes, Zero Emissions, and Zero Congestion. We embrace the responsibility to lead positive change for a better, safer, and more equitable world.

Why Join Us

We believe in making meaningful change daily through our words, deeds, and culture. Every employee should feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

GM is committed to an inclusive workplace that fosters belonging and diversity. We encourage candidates to review role responsibilities and qualifications, and apply accordingly. Applicants may be required to complete assessments and screenings prior to employment. For accommodations, contact us via email or phone.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Motor Vehicle Manufacturing, Appliances, Electrical, Electronics, IT Services, and Consulting