Media Buyer - Alternative Platforms

Decentralized Masters; Brasil; Remote; BRL 2,321,000 - 3,482,000; Full time

Benefits offered by this job

Competitive salary package

Unlimited PTO

Fully remote work environment

Supportive, dynamic culture

Job summary

A leading DeFi education firm in Brazil is looking for a Media Buyer to manage and optimize campaigns across platforms like TikTok and native ads. This full-time position offers a competitive salary, unlimited PTO, and a fully remote work environment. The ideal candidate will have a proven track record of successfully scaling ad budgets and generating leads. Join to directly impact business growth and advertising innovation.

Qualifications

• 2+ years managing campaigns on TikTok, Taboola, Outbrain, or similar.
• Strong grasp of top-of-funnel lead generation tactics.
• Demonstrated success scaling campaigns profitably.
• Deep understanding of platform nuances like creative fatigue, CTR optimization and compliance.
• Data‑driven with experience using Google Sheets and attribution tools (Hyros, Triple Whale).
• Experience collaborating with creative teams to develop high‑performing ad concepts.

Responsibilities

• Plan, launch, and scale campaigns across various ad platforms.
• Manage ad budgets over $50K/month, optimizing performance.
• Analyze campaign data and track KPIs daily.
• Monitor platform changes, trends, and compliance for sustained performance.
• Analyze campaign data, run A/B tests, and track KPIs daily.

Skills

Campaign management on TikTok Ads Manager

Lead generation tactics

Scaling ad campaigns

Data analysis and decision-making

Collaboration with creative teams

Understanding of DeFi/crypto

Google Sheets

Hyros

Triple Whale

Tools

Google Sheets

Attribution tools (Hyros, Triple Whale)

Analytics dashboards

Job description

About the Company

Decentralized Masters is at the forefront of DeFi education globally. In just two years we’ve grown from a pioneering pair of co‑founders to over 120 dedicated professionals. We’re one of the fastest‑growing enterprises in the sector and are on track to achieve $50M in revenue this year alone.

Role Overview

We’re looking for a Media Buyer who specializes in alternative ad platforms such as native ads (Taboola, Outbrain), discovery ads (Google Discovery), and TikTok. Your goal is to drive top‑of‑funnel traffic, generate leads, and scale profitable ad campaigns to support our high‑ticket DeFi programs.

What You’ll Be Doing

• Strategically plan, launch, and scale campaigns across native platforms, discovery ads, and TikTok Ads.
• Manage ad budgets exceeding $50K/month, optimizing for CAC, ROAS, and lead quality.
• Continuously test creatives, headlines, placements, hooks, and audiences to identify scalable angles.
• Stay ahead of platform changes, trends, and compliance policies to ensure ad longevity and performance.
• Analyze campaign data across platforms, run A/B tests on ad formats, targeting, and funnels, and track KPIs daily.
• Collaborate with funnel and content teams to align landing pages and VSL funnels with ad messaging.
• Provide creative briefs and feedback to copywriters and designers for scroll‑stopping creative tailored to TikTok and native platforms.

Qualifications

• 2+ years managing campaigns on TikTok Ads Manager, Taboola, Outbrain, or other native/discovery platforms.
• Strong grasp of top‑of‑funnel lead generation tactics for high‑ticket offers (especially VSL/call funnel formats).
• Demonstrated success scaling ad campaigns profitably to $50K+ monthly budgets.
• Deep understanding of platform‑specific nuances such as creative fatigue, clickbait rules, CTR optimization, and compliance.
• Data‑driven decision‑making style with comfort using Google Sheets, attribution tools (Hyros, Triple Whale), and analytics dashboards.
• Experience collaborating with creative teams to develop high‑performing ad concepts.
• Knowledge of the DeFi, crypto, or financial education space is a strong plus.

Benefits

• Competitive salary package.
• Full‑time, 40 hours per week.
• Unlimited PTO.
• Fully remote with a supportive, young, and dynamic culture.
• Direct impact on business growth and advertising innovation.

How to Apply

Apply now to join our team at Decentralized Masters and help shape the future of finance.