Digital Advertising / Pay Per Click Assistant

Chdr; Rio das Ostras; Presencial; BRL 46 000 - 55 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Benefits after 6 months

Resumo da oferta

Chdr is seeking a Digital Marketing / PPC Assistant to oversee performance, health, and scalability of paid media across Google Ads, Meta and LinkedIn Ads. The role emphasizes audits, ongoing optimization, and troubleshooting to improve CPA, ROAS, CTR, and conversion rates.

You will analyze accounts, fix tracking gaps, validate GA4/GTMs, and ensure campaigns align with business objectives. English and Portuguese fluency is required; monthly salary starts at BRL 4,500 with benefits after 6 months.

Qualificações

• In-depth knowledge of Google Ads, Facebook Ads and Microsoft Ads.
• Detail oriented and able to spot issues in campaigns and tracking.

Responsabilidades

• Conduct in-depth audits of paid search and social accounts across multiple platforms.
• Identify structural issues, wasted spend, tracking gaps and blockers to performance.
• Document findings and deliver prioritized optimization recommendations.
• Translate business goals into effective paid media strategies.

Conhecimentos

Google Ads

Facebook Ads

Microsoft Ads

Attention to detail

Ferramentas

GA4

Google Tag Manager

Descrição da oferta de emprego

The Digital Marketing / Pay Per Click Assistant is a responsible for the performance, health, and scalability of paid advertising accounts across Google Ads, Meta (Facebook & Instagram), and LinkedIn Ads. This role is heavily focused on account audits, ongoing optimization, technical troubleshooting, and performance improvements.

You will analyze existing ad accounts, identify inefficiencies and technical issues, recommend and implement fixes, and ensure tracking, structure, and strategy are aligned with business objectives.

Requirements

• In-depth knowledge of the following platforms: Google ads, Facebook Ads, Microsoft Ads
• Detail oriented

Key Responsibilities

Account Audits & Diagnostics

• Conduct in-depth audits of Google Ads, Meta, Microsoft, and LinkedIn Ads accounts. Experience or working knowledge across secondary platforms, including TikTok, Pinterest, Reddit, X, Snapchat, Spotify, and Amazon.
• Identify structural issues, wasted spend, tracking gaps, and performance blockers
• Diagnose bugs and technical issues such as:
• Incorrect or missing conversion tracking
• Pixel or tag misfires
• Attribution and reporting discrepancies
• Budget pacing and delivery issues
• Audience overlap and campaign cannibalization
• Document findings and deliver clear, prioritized optimization recommendations

Optimization & Performance Management

• Continuous proactive optimization of campaigns, ad groups, keywords, audiences, bids, and creatives
• Improve key performance metrics such as CPA, ROAS, CTR, and conversion rate
• Manage and reallocate budgets based on performance and growth opportunities
• Plan and execute A/B tests across targeting, creative, offers, and landing pages
• Optimize accounts across full-funnel stages (awareness, consideration, conversion)
• Translate business goals into effective paid media strategies
• Ensure account structures align with funnel intent and buyer journeys
• Align ad messaging with audience intent and platform best practices

Tracking, Data & Reporting

• Ensure accurate setup and ongoing validation of conversion tracking
• Work with GA4, Google Tag Manager, and platform analytics to confirm data integrity
• Analyze performance data to uncover insights, issues, and opportunities
• Create performance reports that clearly explain results, risks, and next steps

Process & Quality Control

• Maintain clean account structure, naming conventions, and documentation
• Build and follow optimization and audit checklists
• Stay current on platform updates, policy changes, and best practices
• Proactively flag risks, inefficiencies, or declining performance trends

Additional Tasks

• Forecasts and initial ad spend recommendations to assist with the Sales team.
• Have basic design knowledge and be able to coordinate ad copy and creative with internal team members.

Language Requirements

• Fluent in English and Portuguese

R$4500 BRL (Brazilian Real) / Per Month to start

Benefits after 6 months

Hiring Process

• Initial Interview with small knowledge test
• Second interview with Ads team
• Possible follow up questions / test
• Final meet and greet meeting