Marketo Architect - Talent Connection

Nortal; São Paulo; Remote; BRL 802,000 - 1,016,000; Full time

Benefits offered by this job

Competitive USD salary

Full remote work with LATAM coworking

Paid time off under country rules

National holidays

Sick leave

Yearly health/well-being credit

Birthday off

Job summary

Nortal is seeking a Marketo Architect to lead the design and evolution of our marketing automation platform within a global MarTech team. You will define governance standards, scale integrations, and guide the relationship between Marketo Engage and the Adobe Experience Cloud, shaping the platform and roadmap.

You will mentor operations specialists, collaborate with Product Owners and senior stakeholders, and drive AI-enabled improvements across marketing operations in a remote LATAM-focused

Qualifications

• Bachelor's degree in CS/Engineering or related field.
• 8+ years in marketing automation, with 3+ years as Marketo architect/lead.
• Proven design and delivery of enterprise-scale Marketo Engage implementations.
• Expertise in Marketo Engage architecture: programs, templates, lifecycle, scoring, multi-workspace setups.
• Strong CRM integration experience (Salesforce/M Dynamics).
• Knowledge of Adobe Experience Cloud and ABM strategies.
• Excellent communication and advisory skills.

Responsibilities

• Own the Marketo Engage architecture and governance, including data quality and GDPR/CASL/CCPA compliance.
• Design end-to-end integrations across CRM, Marketo, and Adobe Experience Cloud; roadmap adoption.
• Lead solution design for Buying Groups and ABM frameworks; translate business needs into scalable tech.
• Mentor Marketo Operations specialists and advise stakeholders on technical options.
• Evaluate and drive AI and automation opportunities in marketing operations.

Skills

Architecture design

Marketo Engage

Salesforce integration

CRM integration

Data governance

Stakeholder mentoring

English communication

HTML/CSS/JS

Education

Bachelor's Degree in CS/Engineering

Tools

Marketo Engage

Salesforce

Microsoft Dynamics

Job description

Real ownership from day one, not check-ins and micromanagement. That's what the Marketo Architect role at Nortal looks like.

What Working With Us Looks Like

• Remote work with a LATAM team. Coffee breaks, tech talks, and games keep it human, even at a distance.
• No micromanagement. We hire for autonomy and expect you to use it.
• Support beyond the job. Our People Care team helps with time off, wellness, and anything in between.
• Our accounts team handles client relationships, so you focus on the work.

What You Get

• Competitive USD salary.
• Full remote work, with coworking spaces across LATAM if you want to meet the team in person.
• Paid time off under your country's rules, at full salary.
• National holidays.
• Sick leave, no stress attached.
• A yearly refundable credit. Spend it on anything related to your health and well-being.
• A day off for your birthday.

About This Search

Great talent doesn't wait for job postings, so we don't either. We're building a network of skilled professionals for roles that come up regularly with our clients. Join our Future Talent network and you'll be one of the first people we reach when the right opening appears. We make around 160 hires a year, so it happens often.

The role

As a Marketo Architect, you’ll lead the design and evolution of our marketing automation platform within a global MarTech team. You’ll set the platform’s direction, design scalable solutions and define governance standards. You’ll also shape how Buying Groups and Marketo Engage connect with the wider Adobe Experience Cloud, including AEP, Real-Time CDP, Journey Optimizer and CJA. Along the way, you’ll guide stakeholders and mentor Marketo Operations specialists through a large digital transformation.

Your Day-to-day

• Own the target architecture and governance of the Marketo Engage instance, including program templates, the data model, data quality and compliance (GDPR, CASL, CAN-SPAM, CCPA).
• Design end-to-end integrations and data flows across CRM, Marketo and the Adobe Experience Cloud (AEP, Real-Time CDP, Journey Optimizer, CJA), and define the roadmap for adopting them.
• Lead the solution design for Buying Groups and account-based frameworks, turning business requirements into scalable technical solutions.
• Mentor Marketo Operations specialists and advise stakeholders on technical options, trade-offs and recommendations.
• Assess how AI tools and automation can improve marketing operations, and lead their adoption.

What We're Looking For

• Bachelor's Degree in Computer Science, Engineering, ora relatedfield.
• 8+ years of marketing automation experience, including at least 3 years in a Marketo architect, lead or solution design role in B2B enterprise environments.
• A track record of designing and delivering enterprise-scale Marketo Engage implementations, migrations or instance redesigns.
• Expert command of Marketo Engage at the architectural level: program and template frameworks, lead lifecycle and scoring models, multi-workspace setups, custom objects, Velocity Scripting and API limits.
• Deep experience designing CRM integrations (Salesforce and/or Microsoft Dynamics), including bi-directional sync strategy, custom objects, campaign member management and conflict resolution.
• Hands-on experience with Marketo Engage B2B capabilities such as Buying Groups, Account Profiling and Target Account Management, and with ABM strategy.
• Solid knowledge of the Adobe Experience Cloud ecosystem (AEP, Real-Time CDP, Journey Optimizer, CJA), including XDM schemas, identity resolution and the Marketo-AEP connectors.
• Strong grasp of integration architecture: REST APIs, webhooks, middleware/iPaaS, ETL patterns and event-driven data flows.
• SQL skills and an understanding of data modeling, data warehousing and marketing data pipelines.
• Experience designing and running governance frameworks covering data privacy, consent management, access control and change management.
• Ability to produce clear architecture artifacts: solution designs, data-flow diagrams, integration specs and standards documentation.
• Proven experience mentoring technical teams and working with Product Owners, Business Architects, Data/IT teams and senior business stakeholders.
• Strong communication and consulting skills, with the ability to influence decisions and explain complex technical topics in business terms.
• Working knowledge of HTML/CSS/JavaScript for templates, tracking and form behavior.
• Marketo Certified Expert and Marketo Certified Solutions Architect (or Adobe Certified Master - Marketo Engage Architect) required.
• Advanced English Level isrequiredfor this role,as you will work with US clients.Effective communication in English is essential to deliver the best solutions to our clients and expand your horizons.

About Nortal

For over 25 years, we've built the systems that global enterprises and public institutions run on. Today, that means using AI and data to help organizations make better decisions, not just build what they asked for. We believe good solutions don't have to be complicated. That's why our clients trust us with the initiatives that matter most. Real ownership, real impact, no micromanagement.