Marketing Performance Analyst (User Acquisition)

Fanatee; São Paulo; Teletrabalho; BRL 60.000 - 80.000; Tempo integral

Resumo da oferta

A leading company in the gaming industry is seeking a Marketing Performance Analyst to optimize user acquisition strategies through data analysis and campaign management. The ideal candidate will collaborate with teams to enhance marketing effectiveness and drive results in a dynamic environment. The role offers a competitive salary and flexible benefits, with opportunities for career development.

Serviços

Health and Dental Insurance

Flexible Benefits

Profit Sharing

Career Development Opportunities

Vibrant Work Environment

Qualificações

• At least 2 years managing online advertising campaigns with measurable results.
• Strong analytical skills and ability to interpret complex data.

Responsabilidades

• Design and execute user acquisition campaigns across digital channels.
• Monitor and analyze KPIs to evaluate campaign effectiveness.
• Collaborate with cross-functional teams for campaign planning.

Conhecimentos

Analytical Skills

Communication

Project Management

Formação académica

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Engineering

Bachelor's degree in IT

Ferramentas

Google Ads

Facebook Ads

Unity Ads

Microsoft Office

Google Sheets

Descrição da oferta de emprego

Marketing Performance Analyst (User Acquisition)

Join to apply for the Marketing Performance Analyst (User Acquisition) role at Fanatee

Job Overview:

We are seeking a strategic Senior Marketing Performance Analyst to lead our marketing efforts. The ideal candidate will optimize marketing strategies through data analysis, trend identification, and actionable insights to improve campaign performance across our games portfolio.

Responsibilities:

1. Design and execute user acquisition campaigns across digital channels, aligned with business objectives.
2. Monitor and analyze KPIs to evaluate campaign effectiveness, providing recommendations for optimization.
3. Collaborate with cross-functional teams to leverage data insights for campaign planning and improvement.
4. Produce detailed reports on campaign performance, with strategic insights and recommendations.
5. Conduct A/B testing to refine marketing strategies based on data insights.
6. Perform market research to identify trends, competition, and new opportunities for user acquisition.
7. Stay informed of industry trends and best practices in user acquisition and digital marketing to foster innovation.

Qualifications:

• Bachelor's degree in Marketing, Business, Engineering, IT, or related field.
• Experience in strategic campaign management and marketing principles.
• Excellent English communication skills.
• At least 2 years managing online advertising campaigns with measurable results.
• Strong analytical skills and ability to interpret complex data.
• Proficiency in data visualization tools and techniques.
• Attention to detail and ability to manage multiple projects in a dynamic environment.
• Advanced skills in Microsoft Office or Google Sheets.

Preferred Skills:

• Experience with platforms like Google Ads, Facebook Ads, Unity Ads.
• Deep understanding of mobile game advertising industry.

Personal Attributes:

• Proactive, results-driven, and adaptable to fast-paced environments.
• Collaborative, problem-solving, and eager to learn.
• Passionate about digital marketing innovation.
• Strong interpersonal and communication skills.

What We Offer:

Competitive salary, flexible benefits, health and dental insurance, profit sharing, career development opportunities, and a vibrant work environment. The role is primarily remote, with access to our São Paulo office for those who prefer a dedicated workspace, which includes amenities like food options and ping-pong for leisure.