Senior Marketing Performance Analyst

Fanatee; São Paulo; Presencial; BRL 70.000 - 130.000; Tempo integral

Resumo da oferta

An innovative company is seeking a Senior Marketing Performance Analyst to elevate their marketing strategies through data-driven insights. This role involves leading user acquisition campaigns, analyzing KPIs, and collaborating with cross-functional teams to optimize marketing efforts. The ideal candidate will have a robust understanding of marketing principles, exceptional analytical skills, and a passion for digital marketing. Join a vibrant team that values continuous improvement and offers a flexible work environment, including a remote option and a lively office atmosphere in São Paulo, complete with amenities for relaxation and fun.

Serviços

Flexible benefits

Health insurance

Dental insurance

Profit sharing

Career development opportunities

Professional growth avenues

Stocked fridge

Ping-pong table

Qualificações

• 2+ years managing online advertising campaigns with measurable results.
• Strong analytical skills to derive insights from complex data sets.

Responsabilidades

• Lead user acquisition campaigns across digital channels aligned with business goals.
• Analyze KPIs for campaign effectiveness and provide strategic recommendations.

Conhecimentos

Data Analysis

Campaign Management

Market Research

A/B Testing

Communication Skills

Problem Solving

Formação académica

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Engineering

Bachelor's degree in Information Technology

Ferramentas

Google Ads

Facebook Ads

Unity Ads

Microsoft Excel

Google Sheets

Data Visualization Tools

Descrição da oferta de emprego

Job Overview:

We are in search of a seasoned and strategic Senior Marketing Performance Analyst to lead our marketing team. The ideal candidate will spearhead efforts in optimizing our marketing strategies through comprehensive data analysis, trend identification, and actionable insights to elevate campaign performance across our games portfolio.

Responsibilities:

1. Lead the design and execution of user acquisition campaigns across diverse digital channels, ensuring alignment with overarching business objectives.
2. Spearhead the monitoring and analysis of key performance indicators (KPIs) to evaluate the effectiveness of user acquisition campaigns, providing strategic recommendations for optimization.
3. Drive collaboration with cross-functional teams to leverage data insights for informed campaign planning and continuous enhancement.
4. Produce in-depth reports on campaign performance, offering strategic insights and recommendations for iterative improvements.
5. Conduct A/B testing initiatives, leveraging data-driven insights to refine and optimize marketing strategies.
6. Conduct comprehensive market research to identify emerging trends, competitive landscapes, and untapped opportunities for user acquisition.
7. Stay abreast of industry trends and best practices in user acquisition and digital marketing, driving innovation and continuous improvement within the team.

Qualifications:

1. Bachelor's degree in Marketing, Business, Engineering, Information Technology, or a related field.
2. Robust understanding of advanced marketing principles and concepts, with demonstrated experience in strategic campaign management.
3. Exceptional proficiency in English, with the ability to articulate complex ideas clearly and succinctly.
4. Minimum of 2 years of experience in managing online advertising campaigns, with a proven track record of driving measurable results.
5. Strong analytical prowess and quantitative skills, coupled with the ability to derive actionable insights from complex data sets.
6. Proficiency in utilizing advanced data visualization tools and techniques to communicate insights effectively.
7. Meticulous attention to detail, coupled with the ability to manage multiple projects concurrently within a dynamic environment.
8. Advanced proficiency in Microsoft Office suite, particularly Excel, or Google Sheets.

Preferred Skills:

1. Familiarity with leading digital advertising platforms such as Google Ads, Facebook Ads, Unity Ads, etc., with a proven ability to maximize their potential.
2. Extensive experience in mobile game advertising.

Personal Attributes:

1. Proactive leader with a results-driven mindset, capable of thriving in a fast-paced and dynamic work environment.
2. Collaborative team player with exceptional problem-solving skills and a strong inclination towards continuous learning and development.
3. Enthusiastic about the ever-evolving digital marketing landscape, with a passion for driving innovation and excellence.
4. Excellent communication and interpersonal skills, with a proven ability to build strong relationships across diverse stakeholders.

What We Offer:

In addition to a vibrant and enjoyable work atmosphere, we provide competitive compensation aligned with industry standards, flexible benefits, health and dental insurance, profit sharing, opportunities for career development, and robust avenues for professional growth and advancement. Although the position is primarily remote, our São Paulo office serves as a hub for those seeking a dedicated workspace. Here, you can focus, unwind, and take advantage of amenities such as a stocked fridge with a variety of food and beverages. Also, for a bit of fun, why not play some friendly ping-pong? Join us in shaping the future of our amazing team!