Marketing Ops Specialist LATAM - Analytics

Lenovo; São Paulo; Presencial; USD 50.000 - 90.000; Tempo integral

Resumo da oferta

An established industry player is seeking a Marketing Operations & PMO Specialist to enhance marketing efficiency and align activities with business goals. This pivotal role involves overseeing marketing campaigns, managing automation tools, and analyzing performance metrics to drive data-driven decisions. You will collaborate with cross-functional teams to optimize workflows and ensure timely execution of initiatives. If you have a passion for marketing and a knack for project management, this opportunity offers a dynamic environment where your contributions will impact the success of marketing efforts across LATAM.

Qualificações

• 3+ years in marketing operations or project management.
• Advanced skills in Excel and PowerPoint are essential.

Responsabilidades

• Oversee execution of marketing campaigns and track performance.
• Manage marketing automation tools and ensure data accuracy.

Conhecimentos

Analytical Skills

Problem-Solving Skills

Communication Skills

Multitasking

Formação académica

Bachelor's degree in Marketing

Master's degree in Marketing

Ferramentas

Salesforce

Power BI

SharePoint

Asana

Google Analytics

Tableau

Trello

Monday.com

Descrição da oferta de emprego

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.

Description and Requirements

ROLE OVERVIEW:

The Marketing Operations & PMO (Project Management Office) Specialist plays a critical role in ensuring the efficiency, effectiveness, and alignment of marketing activities with business objectives for Motorola LATAM. This role focuses on process optimization, technology management, data-driven decision-making, and project governance to drive marketing success.

KEY RESPONSIBILITIES

Marketing Operations:

1. Oversee end-to-end execution of marketing campaigns, ensuring efficiency and performance tracking.
2. Collaborate with cross-functional teams, including LATAM Media agency stakeholders to improve campaign workflows.

Marketing Automation & Technology:

1. Manage marketing automation tools with proven experience at Salesforce, Power BI, SharePoint, Asana.
2. Ensure data accuracy and system optimization for better lead tracking and nurturing.

Performance Measurement & Analytics:

1. Assist in marketing budget planning and tracking to maximize ROI.
2. Track key performance indicators (KPIs) for marketing efforts.
3. Analyze campaign performance, ROI, and attribution models to provide actionable insights.
4. Support leadership on the development of dashboards and reporting mechanisms to enable data-driven decision-making.

PMO (Project Management Office) Responsibilities:

1. Develop and supervise marketing project roadmaps, timelines, and deliverables.
2. Coordinate across teams to ensure timely execution of marketing initiatives.

Process Improvement & Governance:

1. Adopt project management methodologies and best practices.
2. Identify bottlenecks and inefficiencies, proposing solutions for improved workflows.

Stakeholder Collaboration & Communication:

1. Act as the bridge between LATAM marketing, finance, media agency and other key stakeholders.
2. Facilitate regular meetings, reporting, and alignment discussions.

Key Skills & Qualifications:

1. Education: Bachelor’s or master’s degree in Marketing, Business, Communications, or a related field.
2. Excellence in Advanced Excel and PowerPoint.
3. Experience: 3+ years in marketing operations, project management, or a related function.
4. Technical Proficiency:
5. CRM tools such as Salesforce.
6. Project management tools Asana, Trello, Monday.com.
7. Data analytics and visualization tools: Google Analytics, Tableau, Power BI.

Soft Skills:

1. Strong analytical and problem-solving skills.
2. Excellent communication and stakeholder management.
3. Ability to multitask and prioritize in a fast-paced environment.
4. Organization and excellence on Business Management System (BMS).