Marketing Ops Specialist LATAM - Analytics

Motorola Mobility (a Lenovo Company); São Paulo; Presencial; BRL 40.000 - 80.000; Tempo integral

Resumo da oferta

An established industry player is seeking a Marketing Ops Specialist for LATAM, focusing on optimizing marketing processes and technology management. This role involves overseeing marketing campaigns, collaborating with cross-functional teams, and leveraging data analytics for decision-making. The ideal candidate will possess strong project management skills and a background in marketing, ensuring alignment with business goals. Join a dynamic team that values innovation and data-driven strategies, contributing to impactful marketing initiatives across Latin America.

Qualificações

• 3+ years in marketing operations or project management roles.
• Proficiency in Excel and PowerPoint is essential.

Responsabilidades

• Oversee execution of marketing campaigns and track performance.
• Coordinate across teams for timely execution of initiatives.

Conhecimentos

Marketing Operations

Project Management

Data Analysis

Stakeholder Management

Problem-Solving

Communication

Formação académica

Bachelor’s in Marketing

Master’s in Business

Bachelor’s in Communications

Ferramentas

Salesforce

Power BI

Asana

Google Analytics

Tableau

Trello

Monday.com

Descrição da oferta de emprego

Marketing Ops Specialist LATAM - Analytics

Join to apply for the Marketing Ops Specialist LATAM - Analytics role at Motorola Mobility (a Lenovo Company).

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a global technology powerhouse with US$57 billion in revenue, ranked #248 in the Fortune Global 500, serving millions daily across 180 markets. Focused on delivering Smarter Technology for All, Lenovo offers a full-stack portfolio of AI-enabled devices, infrastructure, software, solutions, and services. Our innovation aims to build a more equitable, trustworthy, and smarter future for everyone. Listed on the Hong Kong stock exchange (HKSE: 992), visit www.lenovo.com for more information.

Role Overview

The Marketing Operations PMO Specialist ensures the efficiency and alignment of marketing activities with business goals for Motorola LATAM, focusing on process optimization, technology management, data-driven decision-making, and project governance.

Key Responsibilities

Marketing Operations

• Oversee end-to-end execution of marketing campaigns, ensuring efficiency and performance tracking.
• Collaborate with cross-functional teams, including LATAM media agency stakeholders, to improve campaign workflows.

Marketing Automation Technology

• Manage marketing automation tools such as Salesforce, Power BI, SharePoint, and Asana.
• Ensure data accuracy and system optimization for better lead tracking and nurturing.

Performance Measurement & Analytics

• Assist in marketing budget planning and tracking to maximize ROI.
• Track KPIs for marketing efforts and analyze campaign performance, ROI, and attribution models to provide insights.
• Support leadership with dashboards and reports for data-driven decisions.

PMO Responsibilities

• Develop and supervise marketing project roadmaps, timelines, and deliverables.
• Coordinate across teams for timely execution of initiatives.

Process Improvement & Governance

• Adopt project management methodologies and best practices.
• Identify bottlenecks and propose solutions for workflow improvements.

Stakeholder Communication

• Act as the liaison between LATAM marketing, finance, media agencies, and stakeholders.
• Facilitate meetings, reporting, and alignment discussions.

Key Skills & Qualifications

• Bachelor’s or Master’s in Marketing, Business, Communications, or related field.
• Proficiency in Excel and PowerPoint.
• 3+ years in marketing operations, project management, or related roles.
• Technical skills in Salesforce, Asana, Trello, Monday.com, Google Analytics, Tableau, Power BI.

Soft Skills

• Strong analytical and problem-solving abilities.
• Excellent communication and stakeholder management skills.
• Ability to multitask and prioritize in a fast-paced environment.

We are an Equal Opportunity Employer and do not discriminate based on race, color, sex, age, religion, sexual orientation, gender identity, national origin, veteran status, disability, or any protected class.