Lifecycle Marketing Specialist (B2B & B2C)

BlackBox Strategies; Florianópolis; Teletrabalho; BRL 468 000 - 728 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive compensation

Flexible, remote work environment

Influence on pipeline and revenue

Collaboration with leadership

Exposure to AI-enabled workflows

Resumo da oferta

A revenue execution agency is seeking a senior Outbound & Lifecycle Execution Lead to drive outbound and lifecycle messaging strategies. The ideal candidate will have a strong background in executing email and CRM campaigns for both B2B and B2C audiences. This fully remote role requires at least 4 years of hands-on marketing experience, along with effective communication skills and an ability to thrive in a fast-paced environment. Join a dynamic team and influence growth via modern marketing strategies.

Qualificações

• Minimum of 4 years of hands-on experience in outbound and lifecycle marketing.
• Direct execution experience with email and CRM campaigns required.
• Strong understanding of deliverability and segmentation.
• Strong understanding of deliverability, segmentation, and channel tradeoffs.
• Clear written communicator with a bias toward execution.
• Comfortable operating with high-level direction in a fast-moving environment.

Responsabilidades

• Build and maintain outbound lists and manage cold email campaigns.
• Execute nurture, re-engagement, and expansion email campaigns.
• Collaborate with Social Media Manager for aligned messaging.
• Sync replies, outcomes, and lifecycle stages into HubSpot.
• Continuously test messaging by segment, persona, and intent.
• Build segmented audiences across lead, prospect, and customer stages.
• Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns.
• Manage compliance, suppression logic, and list hygiene.
• Use HubSpot Marketing Hub and/or Mailchimp.
• Support compliant, high-intent SMS use cases (follow-ups, reminders, re-engagement).
• Experience with platforms such as Twilio or similar is a strong plus.
• Coordinate SMS timing with email and social campaigns.
• Collaborate closely with the Social Media Manager to align themes, CTAs, and timing.
• Share outbound insights to inform social and content strategy.
• Partner with leadership on ICPs, testing priorities, and iteration.

Conhecimentos

Hands-on execution of marketing campaigns

Email marketing expertise

CRM knowledge

B2B and B2C strategy understanding

Communication

Execution bias

Fast-paced environment

Ferramentas

HubSpot

Mailchimp

Twilio

Clay

Instantly

Descrição da oferta de emprego

Role Overview

Outbound & Lifecycle Execution Lead (B2B + B2C)

BlackBox Strategies is seeking a senior, execution-first operator to own outbound and lifecycle messaging across both B2B and B2C audiences.

This role is ideal for someone who:

• Is an expert at hands-on execution
• Can collaborate on strategy, then independently ship
• Understands how B2B and B2C motions differ across email, CRM, and SMS
• Works closely with a Social Media Manager to align messaging and timing

You will partner with leadership on direction and priorities, then own execution end-to-end.

About BlackBox Strategies

BlackBox Strategies is a revenue execution agency that helps businesses grow through disciplined GTM strategy, outbound execution, and lifecycle optimization. We design and operate revenue systems across email, CRM, and digital channels—bridging strategy and hands-on execution to drive measurable results for both B2B and B2C clients.

Location

Remote | Open to global candidates (U.S. business hours required)

Key Responsibilities

Cold Email & Outbound Execution

• Build and maintain outbound lists and enrichment workflows using Clay
• Launch, manage, and optimize cold email campaigns in Instantly
• Own inbox health, deliverability, warm-up, and reply categorization
• Sync replies, outcomes, and lifecycle stages into HubSpot
• Continuously test messaging by segment, persona, and intent

Lifecycle & Marketing Email (B2B + B2C)

• Build segmented audiences across lead, prospect, and customer stages
• Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns
• Manage compliance, suppression logic, and list hygiene
• Use HubSpot Marketing Hub and/or Mailchimp

SMS Marketing (Nice to Have)

• Support compliant, high-intent SMS use cases (follow-ups, reminders, re-engagement)
• Experience with platforms such as Twilio or similar is a strong plus
• Coordinate SMS timing with email and social campaigns

Cross-Functional Collaboration

• Collaborate closely with the Social Media Manager to align themes, CTAs, and timing
• Share outbound insights to inform social and content strategy
• Partner with leadership on ICPs, testing priorities, and iteration

Requirements

• Minimum of 4 years of hands-on experience in outbound, lifecycle marketing, or RevOps-adjacent roles
• Direct experience executing (not just overseeing) email and CRM campaigns
• Experience supporting both B2B and B2C audiences
• Strong understanding of deliverability, segmentation, and channel tradeoffs
• Clear written communicator with a bias toward execution
• Comfortable operating with high-level direction in a fast-moving environment

Benefits

• Competitive compensation
• Flexible, fully remote work environment
• Opportunity to directly influence pipeline and revenue
• Close collaboration with strategy, social, and GTM leadership
• Exposure to modern outbound, CRM, and AI-enabled workflows