Marketing Data Analyst

Capgemini; São Paulo; Híbrido; BRL 45.000 - 75.000; Tempo integral

Resumo da oferta

An established industry player is seeking a Marketing Data Analyst to support their marketing function through data analysis and reporting. This role involves data mining from large datasets, preparing marketing effectiveness analyses, and recommending strategies for improvement. The ideal candidate will possess strong SQL skills and a Bachelor's degree, with opportunities for career development in a dynamic and inclusive work culture. If you are passionate about data and marketing, this role offers a chance to make a significant impact within a globally recognized organization.

Serviços

Private Health Insurance

Pension Plan

Paid Time Off

Flexible Work Arrangements

Career Development Opportunities

Dynamic Work Culture

Training & Development

Qualificações

• 4-6 years of total work experience preferred.
• Intermediate skills in presentation and project management.

Responsabilidades

• Support marketing by performing data manipulation and mining.
• Prepare analyses on marketing effectiveness and efficiency.

Conhecimentos

Data Manipulation

Data Mining

Presentation Skills

Project Management

Formação académica

Bachelor's Degree

Ferramentas

SQL

SAS

Excel

Office Suite

Descrição da oferta de emprego

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Supports the quantitative evaluation of marketing campaigns and reporting of results. Data-mines and reports from large datasets. Creates and modifies computer programs to pull information from company databases. Prepares analysis of marketing effectiveness and efficiency, retention, and cross-sell data; continually enhances reports and analyses. Responsible for obtaining, evaluating, and communicating information that supports revenue growth and profitability. Recommends strategies for improving results and market position.

• Supports the marketing function by performing data manipulation and data mining on large sets of data;
• Development of data and information structure. Creates and modifies computer programs to pull information from company databases;
• Prepares analyses marketing driver effectiveness and efficiency and analysis of cross-sell and retention;
• Suggests enhancements to standard approaches;
• Identifies market segments and develops specialized reporting approaches. Prepares exhibits and responds to

requests for additional data;

• Provides detailed requirements for systems implementation projects;
• Measures and monitors marketing performance data. Facilitates through other parts of the organization to accomplish results;
• Supports data sciences team through access and manipulation/formatting of data as required performs other duties as assigned.

Requirements

Total Work Experience

• Preferred: 4-6

Required Education

• Required: Bachelor
• Other Critical Skills
• Presentation Skills - Intermediate
• Project Management - Intermediate

Software / Tool Skills

• SQL - Advanced
• SAS or other statistical software would be a plus
• Excel - Intermediate
• Office Suite - Intermediate

This position comes with competitive compensation and benefits package:

• Competitive salary and performance-based bonuses
• Home Office model
• Career development and training opportunities
• Flexible work arrangements (remote and/or office-based)
• Dynamic and inclusive work culture within a globally known group
• Private Health Insurance
• Pension Plan
• Paid Time Off
• Training & Development
• *Note: Benefits differ based on employee level

About Capgemini

Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group €22.5 billion in revenues in 2023.

https://www.capgemini.com/us-en/about-us/who-we-are/

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Vie

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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