Marketing Data Analyst

Supports the quantitative evaluation of marketing campaigns and reporting of results. Data-mines and reports from large datasets. Creates and modifies computer programs to pull information from company databases. Prepares analysis of marketing effectiveness and efficiency, retention, and cross-sell data; continually enhances reports and analyses. Responsible for obtaining, evaluating, and communicating information that supports revenue growth and profitability. Recommends strategies for improving results and market position.

• Supports the marketing function by performing data manipulation and data mining on large sets of data;
• Development of data and information structure. Creates and modifies computer programs to pull information from company databases;

• Prepares analyses marketing driver effectiveness and efficiency and analysis of cross-sell and retention;
• Suggests enhancements to standard approaches;
• Identifies market segments and develops specialized reporting approaches. Prepares exhibits and responds to requests for additional data;

• Provides detailed requirements for systems implementation projects;
• Measures and monitors marketing performance data. Facilitates through other parts of the organization to accomplish results;
• Supports data sciences team through access and manipulation/formatting of data as required and performs other duties as assigned.

Total Work Experience

• Minimum Required: 1-3 years
• Preferred: 4-6 years

English Proficiency

• Minimum Required: Fluent

Required Education

• Required: Bachelor’s Degree

Other Critical Skills

• Presentation Skills - Intermediate
• Project Management - Intermediate

Software / Tool Skills

• SQL - Advanced
• SAS or other statistical software would be a plus
• Excel - Intermediate
• Office Suite - Intermediate

This position comes with a competitive compensation and benefits package:

1. Competitive salary and performance-based bonuses
2. Comprehensive benefits package
3. Home Office model
4. Career development and training opportunities
5. Flexible work arrangements (remote and/or office-based)
6. Dynamic and inclusive work culture within a globally known group
7. Private Health Insurance
8. Pension Plan
9. Paid Time Off
10. Training & Development
11. *Note: Benefits differ based on employee level

About Capgemini

Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided every day by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast-evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering, and platforms. The Group generated €22.5 billion in revenues in 2023.

Learn more about us