Marketing AWC & CC Manager

Convatec; São Paulo; Híbrido; BRL 240 000 - 320 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive salary

Bonus

Resumo da oferta

Convatec is seeking a Marketing Manager to design, execute, and monitor a global-local marketing plan for medical devices and life sciences products, aligning with regional objectives while protecting the company’s public reputation.

You will lead multi-country launches, perform market research, and collaborate across Sales, Medical, Market Access, Finance, Regulatory and Supply Chain to drive portfolio performance.

Qualificações

• Bachelor’s degree in Marketing, Business Administration, Life Sciences, Biomedical Engineering, Nursing, Pharmacy, or related healthcare field.
• Postgraduate qualification, MBA, or specialization in Marketing, Healthcare Management, Life Sciences, or Health Economics is desirable.
• Previous experience in marketing roles, preferably within medical devices, pharmaceuticals, or healthcare / life sciences industries.
• Demonstrated experience working within regulated healthcare environments, with solid understanding of healthcare systems, compliance, and industry regulations.
• Proven background in product lifecycle management, including portfolio strategy, new product launches, and product mix optimization.
• Strong experience in market research, data analysis, and performance tracking, translating insights into effective marketing strategies.
• Strong communication and presentation skills, with ability to engage diverse audiences and cultures.
• Recognized expertise in Convatec’s products and services (or ability to rapidly develop this expertise).
• High adaptability to translate global and regional strategies into local market realities.

Responsabilidades

• Define and execute strategic marketing plans that drive sustainable business growth and portfolio development.
• Provide marketing leadership in the development and optimization of product and service portfolios.
• Communicate product and service strategies aligned with overall company marketing strategies.
• Assess internal and external market variables impacting products, pricing, brands, and promotional plans, and adjust campaigns accordingly to maintain desired market positioning.
• Conduct market research and develop actionable insights to support strategic decision-making.
• Extract and translate key clinical literature findings that align with and add value to marketing strategies.
• Lead the development and execution of new product and line launches across assigned countries, coordinating activities from market research through launch to sales force, customers, and end users.
• Evaluate and develop business cases in line with global, regional, and local marketing strategies.
• Define, evaluate, and optimize the product mix to maximize portfolio performance.
• Build and sustain long-term strategic relationships with Key Opinion Leaders (KOLs).
• Collaborate with cross-functional teams, including Sales, Medical, Market Access, Finance, Supply Chain and Regulatory, to ensure alignment and execution excellence.
• Work closely with the sales organization through field engagement, providing feedback on marketing variables, message execution, and identification of business opportunities.
• Support sales strategies with clear, differentiated value propositions grounded in clinical and economic evidence.
• Allocate, manage, and authorize expenditures within the approved marketing budget.
• Evaluate and manage grants requested by the sales organization in compliance with internal policies and governance standards.
• Apply health economics principles to generate strategic insights that support value-based selling and access strategies.
• Build and sustain long-term strategic relationships with Key Opinion Leaders (KOLs).
• Collaborate with cross-functional teams, including Sales, Medical, Market Access, Finance, Supply Chain and Regulatory, to ensure alignment and execution excellence.

Conhecimentos

Strategic marketing

Project management

Stakeholder engagement

Communication

Market research

Cross-functional collaboration

Formação académica

Bachelor’s degree in Marketing, Business Administration, Life Sciences, Biomedical Engineering, Nursing, Pharmacy, or related healthcare field

MBA or Healthcare Management specialization desirable

Descrição da oferta de emprego

The Marketing Manager is responsible for designing, executing, and monitoring the company’s marketing plan to ensure optimal efficiency in terms of investment versus results. The role ensures full compliance with applicable regulations and corporate standards, while protecting and strengthening the organization’s public reputation.

This position leads the development and implementation of marketing strategies and plans for the company’s products and services in alignment with global, regional, and local objectives. The role also provides market analysis and strategic leadership for new product launches, with a strong focus on supporting commercial efforts across assigned countries, zones, and channels, while ensuring consistency with company-wide strategies.

Success in this role is measured by sustained market growth, effective portfolio performance, successful new product launches, strong collaboration with the sales organization, and the generation of measurable business impact through evidence-based marketing initiatives.

Job Description

Key Responsibilities

Marketing Strategy & Execution

• Define and execute strategic marketing plans that drive sustainable business growth and portfolio development.
• Provide marketing leadership in the development and optimization of product and service portfolios.
• Communicate product and service strategies aligned with overall company marketing strategies.

Market Analysis & Positioning

• Assess internal and external market variables impacting products, pricing, brands, and promotional plans, and adjust campaigns accordingly to maintain desired market positioning.
• Conduct market research and develop actionable insights to support strategic decision-making.
• Extract and translate key clinical literature findings that align with and add value to marketing strategies.

Product Launches & Lifecycle Management

• Lead the development and execution of new product and line launches across assigned countries, coordinating activities from market research through launch to sales force, customers, and end users.
• Evaluate and develop business cases in line with global, regional, and local marketing strategies.
• Define, evaluate, and optimize the product mix to maximize portfolio performance.

Stakeholder & KOL Engagement

• Build and sustain long-term strategic relationships with Key Opinion Leaders (KOLs).
• Collaborate with cross-functional teams, including Sales, Medical, Market Access, Finance, Supply Chain and Regulatory, to ensure alignment and execution excellence.

Sales Force Enablement

• Work closely with the sales organization through field engagement, providing feedback on marketing variables, message execution, and identification of business opportunities.
• Support sales strategies with clear, differentiated value propositions grounded in clinical and economic evidence.

Budget & Governance

• Allocate, manage, and authorize expenditures within the approved marketing budget.
• Evaluate and manage grants requested by the sales organization in compliance with internal policies and governance standards.

Health Economics & Strategic Value

• Apply health economics principles to generate strategic insights that support value-based selling and access strategies.
• Build and sustain long-term strategic relationships with Key Opinion Leaders (KOLs).
• Collaborate with cross-functional teams, including Sales, Medical, Market Access, Finance, Supply Chain and Regulatory, to ensure alignment and execution excellence.

Skills & Experience

Strong strategic marketing expertise within healthcare, medical devices, pharmaceutical, or life sciences industries.

Proven ability to manage complex, multi-country and cross-functional projects.

Advanced market research, analytics, and reporting capabilities.

Solid financial and technical skills to evaluate business models and investment returns.

Deep understanding of traditional and digital marketing strategies.

Strong knowledge of medical device market dynamics and competitive environments.

Excellent communication and presentation skills, with the ability to engage diverse audiences and cultures.

Recognized expertise in Convatec’s products and services (or ability to rapidly develop this expertise).

High adaptability to translate global and regional strategies into local market realities.

Qualifications/Education

Bachelor’s degree in Marketing, Business Administration, Life Sciences, Biomedical Engineering, Nursing, Pharmacy, or a related healthcare field.

Postgraduate qualification, MBA, or specialization in Marketing, Healthcare Management, Life Sciences, or Health Economics is desirable.

Previous experience in marketing roles, preferably within medical devices, pharmaceuticals, or healthcare / life sciences industries.

Demonstrated experience working within regulated healthcare environments, with solid understanding of healthcare systems, compliance, and industry regulations.

Proven background in product lifecycle management, including portfolio strategy, new product launches, and product mix optimization.

Strong experience in market research, data analysis, and performance tracking, translating insights into effective marketing strategies.

Travel Requirements

Position may involve travel up to 20% of working time, primarily within the region, with occasional overnight stays.

Languages

• Fluent English and Spanish level

Working Conditions

Applicable local workplace laws and statutes should be included in the description of working conditions

Hybrid working model, combining office-based and remote work in line with local regulations and Convatec’s flexible working approach.

Special Factors

Occasional travel outside standard working hours as required by business needs.

Participation in regional and global initiatives aligned with portfolio strategy and product launches.

What you’ll get

• Competitive salary + bonus
• Training & development
• Collaborative, supportive culture

Equal opportunities

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.

About Convatec

Pioneering trusted medical solutions to improve the lives we touch:

Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. With over 10,000 colleagues, we provide products and services in around 90 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention, treatment for hard to heal wounds, at-risk skin and ulcerated tissue to supporting debilitating conditions, improved patient outcomes and reduced care costs. Convatec's revenues in 2025 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more please visit: http://www.convatecgroup.com.