Marketing Analyst, Senior

Jobtailor; São Paulo; Híbrido; BRL 120 000 - 180 000; Tempo integral

Resumo da oferta

Jobtailor is seeking a Public Relations professional to lead media relations and corporate communications in São Paulo. The role focuses on building a robust media network within the economics and business sectors, shaping corporate narratives, and supporting senior leadership with press materials and strategic communications.

Ideal candidates have agency or press-relations experience, a journalism-informed background, and are comfortable working in a hybrid setup (3 days in the office, 2 days

Qualificações

• Bachelor's degree in Public Relations or Communications with journalism specialization.
• Intermediate English proficiency.
• Experience at communications agencies or press relations.
• Familiarity with AI tools is a plus.
• Availability to work in a hybrid model (3 days in office, 2 days remote).

Responsabilidades

• Manage relationships with journalists and media outlets.
• Develop and maintain an active media network, especially in economics and business sectors.
• Identify opportunities for corporate and institutional stories.
• Draft press releases, announcements, and corporate content.
• Produce copy for diverse audiences including press, brokers, employees, executives, and LinkedIn.

Conhecimentos

Media relations

Crisis communication

Content production

Media networking

Strategic planning

Interpersonal communication

Formação académica

Bachelor's degree in Public Relations

Bachelor's degree in Communications

Ferramentas

AI tools

Descrição da oferta de emprego

• Manage relationships with journalists and media outlets.
• Develop and maintain an active media network, particularly within the economics and business sectors.
• Identify opportunities for corporate and institutional stories.
• Anticipate reputational scenarios and risks.
• Prepare press releases, announcements, and corporate content.
• Produce copy for different audiences, including the press, brokers, employees, executives, and the corporate LinkedIn page.
• Provide direct support to the company's senior leadership.
• Connect executives and journalists for interviews and corporate visibility opportunities.
• Participate in communication crisis management.
• Develop communication plans.
• Monitor corporate events and institutional initiatives.
• Support requests related to the company's president and senior leadership.
• Conduct regular follow-ups with internal teams to ensure communication deadlines are met.

Requirements

• Bachelor's degree in Public Relations or Communications, with a specialization in Journalism.
• Intermediate English proficiency.
• Experience working at communications agencies or in press relations.
• Familiarity with Artificial Intelligence tools is a plus.
• Availability to work in a hybrid model (three days in the office and two days working from home).

Core Competencies

Demonstrates expertise in managing media relationships and developing communication strategies, with a strong focus on corporate visibility and crisis management. Proficient in preparing press materials and engaging with diverse audiences, including senior leadership and journalists.

Highest-signal resume keywords

• Media Relationship Management
• Crisis Communication Management
• Press Release Preparation
• Communication Strategy Development
• Journalism Specialization

Hard Skills

• Press Relations
• Corporate Communication
• Content Production
• Media Networking
• Communication Planning

Soft Skills

• Interpersonal Communication
• Collaboration
• Organizational Skills

Certifications & Qualifications

• Bachelor's Degree in Public Relations
• Bachelor's Degree in Communications

Industry Keywords

• Economics Sector
• Business Sector
• Corporate Visibility
• Reputational Risk Management

Tools & Technologies

• Artificial Intelligence Tools