Marketing Analyst, Data & Analytics

Willowtree; Porto Alegre; Híbrido; BRL 50.000 - 100.000; Tempo integral

Resumo da oferta

An innovative consultancy seeks a Marketing Analyst specializing in Data & Analytics to drive impactful marketing strategies. This hybrid role involves collaborating with global teams to analyze data, optimize campaigns, and develop insights that enhance client engagement and satisfaction. You'll lead projects, mentor teams, and utilize cutting-edge tools to deliver exceptional results for renowned brands. Join a diverse and inclusive environment where your contributions will shape the future of digital marketing. If you are passionate about data-driven decision-making and thrive in a collaborative setting, this opportunity is perfect for you.

Serviços

Flexible hours

Health and dental plan

Life insurance

Monthly vouchers for meals

Child care assistance

International travel opportunities

Qualificações

• 3+ years in marketing analytics and strategy development.
• Experience with SQL and data visualization tools.

Responsabilidades

• Analyze marketing performance and optimize user dashboards.
• Lead marketing service engagements and develop strategies.

Conhecimentos

Marketing Strategy Development

Data Analysis

Client Communication

User Experience Optimization

Project Management

Data Visualization

Audience Segmentation

Empathy

Problem Solving

Communication Skills

Formação académica

Bachelor's Degree in Marketing or Related Field

Ferramentas

SQL

Google Data Studio

Tableau

Amplitude

Mixpanel

Braze

Segment

Descrição da oferta de emprego

Who We Are

In 2021, Poatek was acquired by WillowTree, an award-winning digital product consultancy recognized as one of the fastest growing and best places to work in the United States. Now a TELUS Digital company, with offices across the globe, we continue to partner with the world's leading brands, such as FOX, Capital One, HBO, PepsiCo, Domino's, and more, to design, build, and transform their digital products and strategies. We're looking to grow our Poatek offices in Brazil with top talent excited to collaborate with team members across the globe to deliver innovative solutions for our clients.

Location and Flexibility

This is a hybrid role. This model requires the ability to work in a hybrid mode from one of our offices in São Paulo (2 times/week or 8 days/month) or Porto Alegre (3 times/week or 12 days/month). Our WFN culture is designed to foster in-person innovation, collaboration, and connection with team members local and visiting from other global offices.

The Opportunity

As a Marketing Analyst, Data & Analytics, you’ll support the strategy, specification, execution, and visualization of marketing analytics for multi-platform digital products. In partnership with best-in-class digital marketing teams, you’ll utilize storytelling to simplify complex data and turn it into actionable and meaningful insights and strategies.

You will play an instrumental, client-facing role as you lead complex business/technical integrations, manage digital marketing campaigns, or impact our clients’ products through data-driven decisions.

We understand our responsibility to create a diverse, equitable, and inclusive place within the tech industry while pushing to make our industry more representative. Because of this responsibility, we are seeking candidates who value all dimensions of diversity and inclusion through their work, team collaboration, and mentorship.

Responsibilities

• Analyze integrated marketing performance by audience segment and make adjustments to optimize user dashboards, customer experience, personalization, and relevance.
• Act as a data advocate who can articulate and demonstrate the value of data to clients and multidisciplinary project teams (e.g., engineers and designers) and use data and reporting to guide digital campaign and product strategies.
• Lead ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics, and data reporting to demonstrate ROI.
• Develop multi-channel marketing strategies to improve engagement, conversion, and retention metrics, using tools like Braze, Segment, and mParticle.
• Drive ongoing client success and satisfaction by determining the scope of various engagements and communicating regularly with various stakeholders.
• Coach project teams and mentor the Growth team to ensure client success.
• Lead discovery engagements to learn our clients’ business goals and determine their optimal marketing tech stacks.
• Travel to client offices as needed (10%).

Qualifications

• 3+ years of professional experience developing and executing a marketing and analytics strategy for clients and/or digital products.
• Experience working directly with external clients to understand high-level business goals and guide an analytics process.
• Demonstrated understanding of relational databases and utilizing SQL to interpret data on an enterprise level.
• Experience constructing user-friendly dashboards and advanced enterprise-level knowledge of data visualization and analytics platforms like Google Data Studio, Tableau, Amplitude, Mixpanel, etc.
• Ability to partner with cross-functional teams.
• Empathetic to client needs and capable of finding solutions if problems arise.
• Experience successfully developing and leading multi-phase projects with diverse stakeholders.
• Experience leading digital, multi-channel marketing and analytics and familiarity with session data and marketing campaign metrics.
• Excellent written and verbal communication skills.
• Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc.
• Ability to present complex ideas to clients and team members in a compelling and energetic way.

Bonus Points

• Experience with open-source programming languages such as Python and/or R.
• Experience evaluating a breadth of tools and platforms — Amplitude, Mixpanel, Google Analytics, Tableau, etc. — and guiding clients in selecting the ideal tool for their needs.
• Experience working with marketing teams to implement growth-specific tools or platforms like Segment, Braze, or Branch.
• Mobile analytics or ecommerce experience.
• Experience migrating a client from one analytics tool to another.

Why WillowTree/Poatek?

In addition to being part of an international and innovative consultancy company, you will have:

• Flexible hours and autonomy.
• Work with cutting-edge technologies.
• Partner with global and relevant brands in the market.
• Collaborative team and learning ecosystem.
• International travel opportunities (optional).

Some of our benefits include:

• Health and dental plan.
• Life insurance.
• Monthly voucher for meals, culture, education, health, and mobility.
• Child care assistance and more!

Equality is a principle here at Poatek. We are committed to building an inclusive team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Therefore, we provide equal employment opportunities to all employees and applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, age, or disability.