Marketing Activation Specialist - Abrasives Division, Sumaré/SP

3M; Sumaré; Presencial; BRL 120 000 - 180 000; Tempo integral

Resumo da oferta

3M is seeking a Marketing Activation Specialist for the Abrasives Division in Sumaré, SP. This on-site role focuses on planning and executing marketing strategies aligned with global guidelines to boost demand and market share.

You will lead budgets, monitor results, plan demand, and coordinate cross-functional actions with Sales, Marketing, and Operations, including LATAM representation.

Qualificações

• Bachelor's degree in marketing or engineering.
• 3+ years of experience in marketing disciplines (price, portfolio, end-user, channel, communication).
• 3+ years of experience in B2B marketing.
• Affinity for B2B marketing linked to generating business results.
• Advanced knowledge in Excel, data analysis and action implementation with information.
• Advanced English level.

Responsabilidades

• Lead the execution of the Marketing Plan for Brazil in line with global strategy.
• Manage the budget to maximize ROI and capitalization for the business.
• Monitor results, refine points, and replicate best practices to accelerate sales.
• Demand planning based on programs and portfolios.
• Connect market opportunities with activation in Marketing, segments and partnerships.
• Align and ensure penetration of the Abrasives strategy with Sales/Marketing/Operations.
• Present results and actions to local and global teams.
• Represent LATAM as Program Leader for strategy and materials.
• Implement key digital actions for lead generation and B2B E2E model.
• Review materials and link tactics to go-to-market.

Conhecimentos

Excel

Data analysis

Marketing (B2B) experience

Advanced English

Formação académica

Bachelor's degree in marketing or engineering

Descrição da oferta de emprego

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Marketing Activation Specialist - Abrasives Division, Sumaré/SP

Collaborate with innovative 3Mers around the world

As a Marketing Activation Specialist you will play a key role in the Abrasives Division. In this role, you will be able to plan and execution of Marketing strategies in line with the Global guideline for key Abrasives portfolios. Lead tactics to ensure demand generation and increased market penetration for key Abrasives product portfolio through different marketing channels (AOEMS, Industrial Channels, Hardware Channel, Robotics and Automation, End User).

The impact you will make in this role

• Responsible for the leadership of the execution of the Marketing Plan for Brazil (alignment with global strategy, definition of activities, execution of activities).
• Budget management, ensuring the use of the budget with the highest return and capitalization for the business.
• Monitoring results in the execution of the plan, refining improvement points, and replicating best practices to accelerate sales.
• Demand planning based on Programs and portfolios.
• Connect market opportunities with the activation of key actions in Marketing, segment management, and partnerships.
• Align and ensure the penetration of the 3M Abrasives strategy with support areas in the execution (Sales Channel, Marketing Channel, Commercial Operations).
• Executive presentation of results and key actions to the local, and global team.
• Program Leader to represent LATAM (alignment of information, strategy, definition of materials, and key actions).
• Implementation of key actions in the Digital environment for lead generation, E2E model in B2B.
• Review important materials for the execution of marketing activities and link with tactics to go to market.
• Know key products of 3M Abrasives to propose actions to increase marketing.
• Validate in the industry the implementation of marketing activities, take the voice of the customer, and promote improvements.

Your Skills and Expertise

To set you up for success in this role from day one, 3M is looking for candidates who must have the following qualifications:

• Bachelor's degree in marketing or engineering degree.
• 3+ years of experience in marketing disciplines (price, portfolio, end-user, channel, communication).
• 3+ years of experience in B2B.
• Affinity for B2B marketing linked to generating business results.
• Advance knowledge in Excel, Data analysis and implementation of actions with the information.
• Advanced English level.

Additional qualifications that could help you succeed even further in this role include:

• Working in a multidisciplinary environment.
• Strong skills in communication to engage sales teams with products, programs, promotions, etc.
• Strategic reaction to market changes.
• Background in products that required value proposition and technical demonstration, and industrial products knowledge.

Work location:

This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M plant in Sumaré.

Supporting your well-being

3M offers many programs to help you live your best life-both physically and financially. To ensure competitive compensation and benefits, 3M regularly benchmarks against other companies of similar size and scope.

Safety is a core value at 3M

All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

A 3M é um empregador que oferece oportunidades iguais à todos. A 3M não discriminará nenhum candidato baseado em sua raça, cor, idade, religião, gênero, orientação sexual, identidade ou expressão de gênero, nacionalidade ou deficiência.

Learn more about 3M's creative solutions to the world's problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.