Marketing Performance Analytics Sr Specialist / Sumaré SP

3M; Sumaré; Presencial; BRL 180 000 - 300 000; Tempo integral

Resumo da oferta

3M in Sumare, Brazil is seeking a Marketing Performance Analytics Senior Specialist to shape marketing decisions by delivering insightful analytics and actionable recommendations.

You will define KPIs, collaborate with global teams, and translate data into clear insights to support timely, data‑informed decisions. The role requires strong BI skills and cross‑functional collaboration.

Qualificações

• Bachelor's degree required; higher degree preferred.
• 3+ years of experience in marketing analytics, business analysis, or marketing performance reporting.
• Solid experience with Power BI, DAX, and SQL; familiarity with analytics platforms and environments.

Responsabilidades

• Deliver campaign performance analytics and actionable recommendations to improve marketing effectiveness.
• Provide performance input for monthly reviews, scorecards, KPI tracking, and reporting.
• Work with IT and business stakeholders to analyze complex datasets and business rules.

Conhecimentos

Power BI

DAX

SQL

Python

Snowflake

Azure

AWS

Adobe Analytics

CDP

Attribution

Marketing mix modeling

Segmentation

Data governance

Formação académica

Bachelor's degree in marketing, business, analytics, data science

Ferramentas

Power BI

DAX

SQL

Python

Snowflake

Azure

AWS

Adobe Analytics

CDP

Descrição da oferta de emprego

Marketing Performance Analytics Sr Specialist

As a Marketing Performance Analytics Sr Specialist at 3M, you will shape marketing decisions across global teams by delivering insightful analytics and actionable recommendations.

Impact You’ll Make

You will provide campaign performance analytics, identify trends, and offer recommendations to improve marketing effectiveness. You will collaborate with IT and business stakeholders, define KPIs, and translate data into clear insights to support timely, data‑informed decisions.

Responsibilities

• Deliver campaign performance analytics, identifying trends, and providing actionable recommendations to improve marketing effectiveness across assigned teams.
• Provide performance input for monthly business reviews, scorecards, KPI tracking, and other reporting needs to improve visibility and decision‑making.
• Work through complex datasets, business rules, and system structures, partnering closely with IT and business stakeholders.
• Partner with Global Integrated Marketing and cross‑functional analytics teams to define KPIs, assess performance, and surface insights, challenges, and opportunities.
• Translate business questions and complex marketing data into clear, concise insights and deliverables that support timely, data‑informed decisions.
• Support reporting consistency, process efficiency, and adoption of automated reporting and insight tools while aligning with global performance standards and frameworks.
• Understand digital marketing data flows across platforms and channels.
• Familiarity with modeling techniques, including attribution, marketing mix modeling, and segmentation.

Required Qualifications

• Bachelor’s degree or higher (completed and verified prior to start).
• Three (3) years of experience in marketing analytics, business analysis, or marketing performance reporting.

Preferred Qualifications

• Bachelor’s degree in marketing, business, analytics, data science, or a related discipline from an accredited institution.
• Five (5) years of experience in marketing analytics, performance measurement, business analysis, or insight generation.
• Solid experience with Power BI, DAX, and SQL.
• Knowledge of analytics platforms and environments such as Python, Snowflake, Azure, and AWS.
• Exposure to Adobe Analytics, CDP, and broader enterprise data environments.
• Understanding of digital marketing data flows across platforms and channels.
• Familiarity with modeling techniques, including attribution, marketing mix modeling, segmentation.
• Proven ability to translate business requirements into analytical solutions.
• Strong problem‑solving skills, with the ability to turn data into actionable business recommendations.
• Strong project management, communication, and stakeholder engagement skills.
• Experience in data management, including validation, cleansing, and governance.
• Experience working with large, complex datasets across multiple business functions.
• Exposure to AI‑enabled analytics and insight generation approaches.

Work Location

This role follows an on‑site working model, requiring the employee to work at least four days a week at the 3M Sumare, Brazil.

Travel

N/A

Relocation

Not Authorized

Equal Employment Opportunity

A 3M é um empregador que oferece oportunidades iguais à todos. A 3M não discriminará nenhum candidato baseado em sua raça, cor, idade, religião, gênero, orientação sexual, identidade ou expressão de gênero, nacionalidade ou deficiência.