Market Research Senior Analyst

Didi-Global-; São Paulo; Hybrid; BRL 60,000 - 120,000; Full time

Job summary

DiDi Global Inc. in Brazil is seeking a Market Intelligence Analyst to deepen insights into competitors, trends, and coverage gaps that shape our merchant acquisition strategy. You will map regional landscapes and produce actionable intelligence for sales teams.

The role requires a background in business or market research, strong Excel skills, and fluency in English to collaborate with global teams and turn data into opportunities.

Qualifications

• Background in Business, Economics, Marketing, Market Research, or related field.
• Strong research and competitive analysis skills.
• Proficiency with Excel/Google Sheets and research databases.
• Fluency in English is mandatory.

Responsibilities

• Conducting comprehensive competitor mapping across regions (coverage, pricing, delivery slots).
• Analyzing market trends and local player dynamics in key categories (supermarkets, pharmacies, beverages stores).
• Identifying white spaces and coverage gaps through systematic market analysis.
• Monitoring competitor strategies, promotional activities, and market positioning.
• Developing market intelligence reports that inform acquisition targeting and strategy.
• Supporting pricing analysis and competitive benchmarking initiatives.
• Tracking industry developments and emerging players that could impact our market position.
• Collaborating with leads management team to translate market insights into actionable opportunities.

Skills

Market research

Competitive analysis

Data interpretation

Analytical mindset

Written communication

English fluency

Education

Business/Economics/Marketing background

Tools

Excel/Google Sheets

Research tools & databases

Web scraping tools

Job description

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

The Lead Acquisition & Intelligence team is responsible for identifying and qualifying the right merchants to join our platform, ensuring that sales teams focus on the most relevant opportunities. As a Market Intelligence Analyst, you will deep-dive into competitor landscapes, market trends, and coverage gaps to deliver actionable intelligence that shapes our merchant acquisition approach.

Role Responsibilities

• Conducting comprehensive competitor mapping across regions (coverage, pricing, delivery slots).
• Analyzing market trends and local player dynamics in key categories (supermarkets, pharmacies, beverages stores).
• Identifying white spaces and coverage gaps through systematic market analysis.
• Monitoring competitor strategies, promotional activities, and market positioning.
• Developing market intelligence reports that inform acquisition targeting and strategy.
• Supporting pricing analysis and competitive benchmarking initiatives.
• Tracking industry developments and emerging players that could impact our market position.
• Collaborating with leads management team to translate market insights into actionable opportunities.

Role Qualifications

• Background in Business, Economics, Marketing, Market Research, or related fields.
• Strong research skills with experience in competitive analysis and market intelligence.
• Proficiency in Excel/Google Sheets and familiarity with research tools and databases.
• Analytical mindset with ability to synthesize complex market information into clear insights.
• Experience with web scraping, data collection methodologies, or similar research techniques.
• Strong written communication skills for creating comprehensive market reports.
• Fluency in English (mandatory) – multicultural exposure and frequent interaction with China.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

This is our ongoing journey, with much more still to come.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).