Lifecycle Marketing Manager (Braze Specialist)

BRCG; Brasil; Remoto; BRL 120.000 - 180.000; Tempo integral

Benefícios oferecidos por esta vaga

Fully remote

Optional visits to Charlottesville HQ

Flexible PTO

Health and dental insurance

Resumo da vaga

BRCG is seeking a Brazil-based Lifecycle Marketing Manager with hands-on Braze experience to lead CRM strategy and execution for a portfolio of client accounts across regions.

You will collaborate with internal Campaign Coordinators, Ops, and Creative teams, oversee roadmap planning, platform management and multi-channel campaigns, and serve as the day-to-day client lead, often working with US stakeholders.

Qualificações

• Hands-on Braze experience with canvases, segments and campaigns.
• Fluent English, you will lead calls with US clients weekly.
• Based in Brazil with working hours overlapping US Eastern Time.
• 2–3+ years in CRM, email marketing, or lifecycle marketing (agency or client-facing).

Responsabilidades

• Define CRM strategy and roadmap across onboarding, engagement, retention, winback and monetization.
• Oversee multi-channel lifecycle campaigns (email, push, SMS, in-app) calendars and execution.
• Act as CRM platform expert advising on segmentation, personalization and campaign logic in Braze and similar tools.
• Analyze performance and extract insights to inform roadmaps and future opportunities.
• Lead weekly client calls in English and build strong client relationships.

Conhecimentos

Braze

Braze Canvas

Segments

Campaigns

Fluent English

CRM

Formação

Bachelor's degree in Marketing or related field

Ferramentas

Braze

Iterable

Klaviyo

HTML/CSS

Liquid

Braze certification

Descrição da vaga

BRCG (Blue Ridge Consulting Group) is a consulting agency specializing in CRM and lifecycle marketing solutions. We partner with clients across industries, from high-growth startups to Fortune 100 brands, to design and execute strategies that drive meaningful revenue outcomes. Our work spans email, push notifications, SMS, and in-app messaging, with a focus on conversion, engagement, retention, and re-engagement. Our clients operate in sectors like ecommerce, gaming, fintech, and social platforms.

About the Role

We're looking for a Brazil-based Lifecycle Marketing Manager with hands-on Braze experience to help drive CRM strategy and execution across a portfolio of client accounts. You'll collaborate closely with internal Campaign Coordinators, Ops, and Creative teams, and serve as the day-to-day lead with client stakeholders, most of them in the US. From roadmap planning to platform management and campaign execution, you'll ensure that CRM programs are high-impact, on time, and aligned to client goals.

Key Responsibilities

• Drive CRM Strategy & Roadmap: Help shape lifecycle strategies across onboarding, engagement, retention, winback, and monetization. Work with internal client leads to align on quarterly planning and prioritization.
• Manage Execution: Oversee campaign calendars and coordinate with internal teams to build and launch multi-channel lifecycle campaigns (email, push, SMS, in-app).
• Own the Platforms: Serve as the CRM platform expert for your clients, advising on segmentation, personalization, and campaign logic in Braze first, plus Iterable, Klaviyo, and similar tools.
• Analyze and Optimize: Monitor performance and extract actionable insights to inform roadmap adjustments and future opportunities.
• Client Leadership: Lead weekly client calls in English, share performance updates, and build strong working relationships that enable effective collaboration.

Sample Projects You May Work On

• Launch a multi-channel onboarding flow for a mobile gaming app using Braze Canvas, with personalized push and email touchpoints based on early in-app behavior
• Execute a resurrection campaign for a large social platform, using dynamic friend-activity content across email and push to drive sessions
• Develop a winback campaign for an ecommerce client targeting lapsed buyers via SMS and email with A/B-tested offers

Must Have

• Hands-on Braze experience: you have built Canvases, segments, and campaigns in Braze yourself (Braze certifications are a plus)
• Fluent spoken and written English: you will lead calls with US clients every week
• Based in Brazil, with working hours that overlap US Eastern time
• 2-3+ years in CRM, email marketing, or lifecycle marketing (agency or client-facing preferred)

Preferred Qualifications

• Bachelor's degree in Marketing or a related field
• Experience in at least two CRM channels (e.g. email, push, SMS, in-app)
• Experience with Iterable or Klaviyo in addition to Braze
• Familiarity with HTML/CSS and Liquid for email template edits
• Strong track record of collaborating with internal and external stakeholders
• Competitive salary based on experience
• Health and dental insurance
• Flexible PTO
• Fully remote, with optional visits to our Charlottesville HQ for team events