LATAM Brand & Digital Marketing Specialist

Solventum; Campinas; Híbrido; BRL 89 000 - 134 000; Tempo integral

Resumo da oferta

A Solventum busca um(a) LATAM Brand & Digital Marketing Specialist para fortalecer a presença da marca na América Latina, alinhando com diretrizes globais e touchpoints com clientes, parceiros e colaboradores.

O papel envolve planejar e executar ações de branding, gestão de conteúdo digital institucional e adaptação de estratégias globais às necessidades regionais, com viagem de até 20% e modelo híbrido com Campinas.

Qualificações

• Bacharelado em Marketing ou área relacionada com experiência em gestão de marca.
• Inglês avançado.
• Experiência em planejar e executar campanhas de marketing e comunicação, com gestão de parceiros externos.

Responsabilidades

• Fortalecer a aplicação da marca Solventum na LATAM, assegurando o alinhamento com diretrizes globais.
• Planejar, executar e medir campanhas de branding e iniciativas de comunicação.
• Gerenciar conteúdo para canais digitais institucionais e a governança de ativos digitais.
• Coordenar ativações de marca, eventos e campanhas promocionais na região LATAM.

Conhecimentos

Brand management

Corporate communications

Integrated marketing

Formação académica

Bachelor's degree in Marketing

Descrição da oferta de emprego

Obrigado pelo seu interesse em trabalhar para nossa Empresa. Recrutar o talento certo é crucial para os nossos objetivos. No dia 01 de Abril de 2024, a 3M Healthcare passou por uma cisão corporativa que levou à criação de uma nova empresa chamada Solventum. Ainda estamos no processo de atualização da nossa página de carreiras e documentos de candidatura, que atualmente possuem a marca 3M. Por favor, tenha paciência conosco. Enquanto isso, a nossa Política de Privacidade aqui: https://www.solventum.com/en-us/home/legal/website-privacy-statement/applicant-privacy/ continua a ser aplicada a qualquer informação pessoal que enviar, e os cargos da marca 3M listados na nossa Página de Carreiras são para cargos na Solventum. Tal como era na 3M, na Solventum todos os candidatos qualificados serão considerados para emprego, independentemente da sua raça, cor, religião, sexo, orientação sexual, identidade de género, origem nacional, deficiência ou estatuto militar.

Job Description

LATAM Brand & Digital Marketing Specialist

3M Health Care is now Solventum

At Solventum, we enable better, smarter, safer healthcare to improve lives. As a new company with a long legacy of creating breakthrough solutions for our customers’ toughest challenges, we pioneer game-changing innovations at the intersection of health, material and data science that change patients' lives for the better while enabling healthcare professionals to perform at their best. Because people, and their wellbeing, are at the heart of every scientific advancement we pursue.

We partner closely with the brightest minds in healthcare to ensure that every solution we create melds the latest technology with compassion and empathy. Because at Solventum, we never stop solving for you.

The Impact You'll Make in this Role

The LATAM Brand & Digital Marketing Specialist is responsible for strengthening and ensuring the consistent application of the Solventum brand across Latin America, ensuring global brand guidelines are properly implemented across all markets and customer, partner, and employee touchpoints.

This role will lead the planning and execution of branding, communications, and digital content initiatives, helping strengthen brand presence, manage institutional digital channels, and adapt global strategies to meet regional business needs.

• Lead branding and communications initiatives across LATAM, ensuring consistent application of Solventum’s brand identity and strengthening market positioning.
• Plan, execute, and measure branding campaigns, rebranding projects, and communication initiatives, leveraging KPIs, market insights, and industry trends.
• Manage content strategy and governance for institutional digital channels, ensuring a consistent brand experience and effective digital asset management.
• Coordinate brand activations, events, congresses, and promotional campaigns to enhance engagement and visibility across the region.
• Manage external vendors, agencies, and strategic partners while overseeing budgets, timelines, and project execution to ensure successful delivery of initiatives.

Your Skills And Expertise

To set you up for success in this role from day one, Solventum requires (at a minimum) the following qualifications:

• Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business Administration, or a related field AND experience in Brand Management, Corporate Communications, or Integrated Marketing.

In addition to the above requirements, the following are also required:

• Advanced English Level
• Experience developing and executing marketing and communication campaigns.
• Experience managing agencies, vendors, and external partners.

Additional qualifications that could help you succeed even further in this role include:

• Advanced Spanish Level
• Experience working in multinational companies or regional organizations is a plus.

Work location

• Hybrid Eligible (Job Duties allow for some remote work but require travel to Campinas at least 1 day per week)

Travel: May include up to 20%

Supporting Your Well-being

Solventum offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, Solventum regularly benchmarks with other companies that are comparable in size and scope.

Diversity & Inclusion

(*) We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, gender, sexual orientation, age, civil status, disability, family status, or membership of the travelling community.

A Solventum é um empregador que oferece oportunidades iguais à todos. A 3M não discriminará nenhum candidato baseado em sua raça, cor, idade, religião, gênero, orientação sexual, identidade ou expressão de gênero, nacionalidade ou deficiência.

Solventum is committed to maintaining the highest standards of integrity and professionalism in our recruitment process. Applicants must remain alert to fraudulent job postings and recruitment schemes that falsely claim to represent Solventum and seek to exploit job seekers.

Please note that all email communications from Solventum regarding job opportunities with the company will be from an email with a domain of @solventum.com. Be wary of unsolicited emails or messages regarding Solventum job opportunities from emails with other email domains.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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