Koko-Social Media Exeutive-LK

Alibaba; Colombo; Presencial; BRL 60 000 - 100 000; Tempo integral

Resumo da oferta

Alibaba Brasil is seeking a proactive Social Media Manager to lead Koko's day-to-day presence across Meta, TikTok, LinkedIn and other active channels, ensuring consistent voice, tone, and visual identity across every post.

You will plan and execute comprehensive content calendars aligned with campaigns and merchant activity, optimize publishing times using audience insights, monitor trends and competitors, and collaborate with design and marketing to deliver native content and influencer

Qualificações

• 2–4 years running social for a brand or agency.
• A strong writer with a feel for platform-native content (TikTok ≠ LinkedIn).
• Experience managing influencer collaborations end to end.
• Comfort reading analytics and optimising based on performance.

Responsabilidades

• Manage Koko's day-to-day presence across Meta, TikTok, LinkedIn, and other active channels, maintaining brand consistency in voice, tone, and visual identity.
• Plan and execute content calendars aligned with campaigns, merchant activity, and key dates and moments throughout the year.
• Optimise publishing times using platform audience insights, continuously refining based on performance data rather than fixed schedules.
• Monitor trends, platform algorithm changes, and competitor activity to keep Koko's content relevant and competitive.
• Respond to comments, messages, and mentions promptly in an on-brand tone, fostering community engagement across all channels.
• Produce compelling written copy and creative direction for social media posts, stories, reels, and short-form video across all platforms.
• Collaborate with the design team to brief and deliver visually strong assets that are true to the Koko brand.
• Develop platform-native content and adapt creative accordingly — what works on TikTok is different from what works on LinkedIn.
• Contribute original ideas for campaigns, always-on content, and merchant-led activations.
• Source, shortlist, and manage KOL and influencer collaborations from brief to delivery.
• Maintain and update the influencer contact database, ensuring it remains an accurate and useful reference for campaigns and ad hoc requirements.
• Coordinate outreach, briefing, content review, and follow-up across the collaboration lifecycle.
• Work with the Marketing Associate to ensure influencers are vendor-registered ahead of any engagement requiring payment.

Descrição da oferta de emprego

Social Media Management

• Manage Koko's day-to-day presence across Meta, TikTok, LinkedIn, and other active channels, maintaining brand consistency in voice, tone, and visual identity.
• Plan and execute content calendars aligned with campaigns, merchant activity, and key dates and moments throughout the year.
• Optimise publishing times using platform audience insights, continuously refining based on performance data rather than fixed schedules.
• Monitor trends, platform algorithm changes, and competitor activity to keep Koko's content relevant and competitive.
• Respond to comments, messages, and mentions promptly in an on-brand tone, fostering community engagement across all channels.

Content Creation

• Produce compelling written copy and creative direction for social media posts, stories, reels, and short-form video across all platforms.
• Collaborate with the design team to brief and deliver visually strong assets that are true to the Koko brand.
• Develop platform-native content and adapt creative accordingly — what works on TikTok is different from what works on LinkedIn.
• Contribute original ideas for campaigns, always-on content, and merchant-led activations.

KOL & Influencer Management

• Source, shortlist, and manage KOL and influencer collaborations from brief to delivery.
• Maintain and update the influencer contact database, ensuring it remains an accurate and useful reference for campaigns and ad hoc requirements.
• Coordinate outreach, briefing, content review, and follow-up across the collaboration lifecycle.
• Work with the Marketing Associate to ensure influencers are vendor-registered ahead of any engagement requiring payment.

Position Requirement

• 2–4 years running social for a brand or agency, hands‑on across Meta, TikTok, and LinkedIn.
• A strong writer with a feel for platform‑native content (TikTok ≠ LinkedIn).
• Experience managing influencer collaborations end to end.
• Comfort reading analytics and optimising based on performance, not habit.
• A creative, organised, self‑starting mindset and a genuine pulse on culture.