Influencer Marketing Manager

Paired; Brasil; Remote; BRL 120,000 - 190,000; Full time

Job summary

Paired, a U.S.-based health and wellness brand, seeks an Influencer Marketing Manager in Brazil to lead creator partnerships. You will source creators, manage outreach across Instagram, TikTok and YouTube, and grow affiliate-driven content and sales.

In this remote role, you will own the partnership lifecycle, craft briefs, coordinate campaigns, and optimize performance with the marketing team. The ideal candidate has 5+ years in influencer marketing, strong negotiation and relationship skills,

Qualifications

• 5+ years of experience in influencer marketing, creator partnerships, UGC, affiliate marketing, or a closely related field.
• Proven experience sourcing and outreach to creators and influencers, preferably at scale.
• Experience managing creators throughout the full partnership lifecycle, from outreach and onboarding through content delivery and performance tracking.
• Experience with health, wellness, supplements, fitness, beauty, or other DTC consumer brands is strongly preferred.
• Experience building or managing an affiliate creator network is a strong plus.
• Strong communication, relationship management, negotiation, and organizational skills.
• Comfortable working independently in a remote environment and managing multiple creator relationships simultaneously.
• Strong understanding of platforms such as Instagram, TikTok, YouTube, and relevant creator/affiliate ecosystems.

Responsibilities

• Source and identify relevant creators and UGC creators within the health, wellness, fitness, supplements, and lifestyle space.
• Conduct creator outreach across email, Instagram, TikTok, and other relevant channels to build a strong creator pipeline.
• Manage creator relationships from initial outreach through onboarding, briefing, content delivery, and ongoing collaboration.
• Develop and manage creator gifting and UGC campaigns, ensuring creators receive clear briefs and deliver content aligned with brand objectives.
• Build and maintain an affiliate creator network, identifying opportunities to turn high-performing creators into long-term brand partners.
• Track creator outreach, responses, content submissions, affiliate activity, and campaign performance.
• Monitor creator and campaign performance to identify high-performing partners and opportunities for further collaboration.
• Collaborate with the marketing team to continuously improve creator selection, outreach strategies, campaign briefs, and partnership processes.

Skills

Influencer marketing

Creator partnerships

UGC campaigns

Affiliate marketing

Relationship management

Tools

Instagram

TikTok

YouTube

Job description

Our client is a growing U.S.-based health and wellness supplements brand focused on building its presence through creator-led marketing and user-generated content (UGC). They are looking for an Influencer Marketing Manager to build and manage a network of creators, develop creator partnerships, and grow affiliate-driven content and sales. This role is focused on managing creators and creator relationships rather than personally creating content.

Key responsibilities

• Source and identify relevant creators and UGC creators within the health, wellness, fitness, supplements, and lifestyle space.
• Conduct creator outreach across email, Instagram, TikTok, and other relevant channels to build a strong creator pipeline.
• Manage creator relationships from initial outreach through onboarding, briefing, content delivery, and ongoing collaboration.
• Develop and manage creator gifting and UGC campaigns, ensuring creators receive clear briefs and deliver content aligned with brand objectives.
• Build and maintain an affiliate creator network, identifying opportunities to turn high-performing creators into long-term brand partners.
• Track creator outreach, responses, content submissions, affiliate activity, and campaign performance.
• Monitor creator and campaign performance to identify high-performing partners and opportunities for further collaboration.
• Collaborate with the marketing team to continuously improve creator selection, outreach strategies, campaign briefs, and partnership processes.

Requirements

• 5+ years of experience in influencer marketing, creator partnerships, UGC, affiliate marketing, or a closely related field.
• Proven experience sourcing and conducting outreach to creators and influencers, preferably at scale.
• Experience managing creators throughout the full partnership lifecycle, from outreach and onboarding through content delivery and performance tracking.
• Previous experience working with health, wellness, supplements, fitness, beauty, or other DTC consumer brands is strongly preferred.
• Experience with UGC creator campaigns and understanding of what makes creator content effective for paid and organic social.
• Experience building or managing an affiliate creator network is a strong plus.
• Strong communication, relationship management, negotiation, and organizational skills.
• Comfortable working independently in a remote environment and managing multiple creator relationships simultaneously.
• Strong understanding of platforms such as Instagram, TikTok, YouTube, and relevant creator/affiliate ecosystems.