Growth Marketing Coordinator - Database Marketing

Sermo; Brasil; Teletrabalho; USD 30.000 - 45.000; Tempo integral

Resumo da oferta

Sermo recherche un coordinateur marketing en croissance pour optimiser les campagnes d'acquisition et de fidélisation. Le candidat idéal est axé sur les données, possède de fortes compétences analytiques, et aime collaborer avec des équipes multifonctionnelles. Rejoindre Sermo, c'est travailler dans un environnement dynamique et contribuer à l'amélioration des résultats en santé.

Qualificações

• 2-4 ans d'expérience en marketing opérationnel axé sur les données.
• Compétences analytiques fortes pour manipuler des ensembles de données volumes.
• Connaissance des métriques clés du marketing comme CPA, ROI, CR.

Responsabilidades

• Supporter l'équipe croissante dans l'exécution des campagnes marketing.
• Gérer la base de données des prospects tout en maintenant son intégrité.
• Analyser et rapporter les performances des campagnes.

Conhecimentos

Data Management

Analytics

Collaboration

Communication

Problem Solving

Ferramentas

Marketo

Google Analytics

Google Ads

Meta Ads Manager

Descrição da oferta de emprego

Are you ready to make a difference in the world of healthcare? Then you’ve come to the right place.
600+ employees, 9 countries, and 1 mission - to amplify the voice of physicians and improve global
healthcare.

This is where you come in. Helping unite physicians across the world to improve patient outcomes—and even save lives— is an incredible feeling. Join us!

About Sermo
Sermo is the world leader in turning physician experience, expertise, and observations into actionable insights for the global healthcare community. Engaging with more than 1.5 million HCPs across 150
countries, the company offers a unique physician-first online community that allows clinicians to
communicate about issues that are important to them and their patients. Sermo uses a suite of
proprietary, technology-enabled tools, so that they can cultivate a deep understanding of healthcare
provider observations that will benefit pharmaceutical, healthcare partners and the medical community at large. To learn more, visit sermo.com.

Who we’re looking for:

Sermo is in search of a dynamic and results-oriented Growth Marketing Coordinator to join our team.
The ideal candidate is a strategic thinker and hands-on executor, skilled at managing multi-channel
campaigns that drive member acquisition, retention, and ROI. You excel at collaborating with cross functional teams, analyzing campaign performance, and leveraging insights to optimize results. Withstrong organizational skills, you can manage budgets, timelines, and processes while maintaining attention to detail.

If you’re passionate about harnessing data-driven marketing to build meaningful connections with
audiences while contributing to the advancement of healthcare and patient outcomes, we want to hear from you!

Responsibilities:

• Support Sermo’s Growth Team in executing a data-driven approach to acquisition and lead
  generation.
• Manage and optimize Sermo’s lead database, ensuring data hygiene, accuracy, and seamless
  integration with internal marketing systems. Develop and maintain best practices for lead
  segmentation, importation, and tracking to maximize campaign effectiveness.
• Launch and execute surveys to convert leads to members. Ensure proper survey targeting, track response data, and analyze trends to identify conversion opportunities.
• Collaborate with data vendors to acquire high-value HCP leads, ensuring seamless data transfers, accurate segmentation, and compliance with quality standards. Maintain strong relationships with external partners to optimize the lead acquisition pipeline.
• Support the Growth Marketing Directors in the development and execution of marketing campaigns to leads across multiple channels, including email, content, digital ads, affiliate partnerships, and more to increase lead conversion rate and volume of new members.
• Monitor and report on campaign performance, providing actionable insights to optimize results.
• Collaborate with cross-functional teams, including engineering, design, email operations and data, to plan and execute growth initiatives to grow the Sermo community.
• Coordinate testing and quality assurance for lead and data-related marketing initiatives, preparing test scenarios, analyzing results, and communicating findings to relevant stakeholders. Proactivelyidentify data inconsistencies, usability concerns, and workflow inefficiencies
• Stay up-to-date with industry trends and new technologies that can integrate AI, automate
  processes, increase personalization, enhance resources and elevate results in membership growth.

Skills and Qualifications:

• 2-4 years of experience in a marketing operations, database marketing, or performance marketing
  role with a strong focus on data management, automation, and reporting.
• Very strong analytics and IT skills to feel comfortable manipulating large datasets; ability to analyze, model and interpret important data.
• Detail-oriented with an analytical mindset, capable of translating data insights into
  recommendations for performance marketing strategy
• Proficiency in email automation platforms such as Marketo and analytics tools (e.g., Google
  Analytics).
• Proficiency in digital marketing tools such as Google Ads and Meta Ads Manager is preferred.
• Familiarity with multi-channel marketing, including affiliates, paid ads (programmatic display, video, social, native, audio), SEO, SEM, CRO, email, and partner marketing.
• Proven ability to coordinate with external data vendors, ensuring accurate and compliant data
  acquisition for marketing efforts, is preferred but not required.
• Strong understanding of key marketing metrics like CPA, ROI, CR with the ability to optimize results.
• Healthcare industry experience is preferred, ideally marketing to doctors.
• Enjoy a fast-paced, high-growth environment.
• Desire to “have a seat at the table” and have your voice make an impact.
• A second language is preferred but not required.

Sermo is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, or any other legally protected classes.