Google Ads & Local Services Ads (LSA) Specialist

Jobgether; Brasil; Remote; BRL 214,000 - 245,000; Full time

Benefits offered by this job

100% remote opportunity from anywhere

Job summary

Jobgether is seeking a hands-on Google Ads & Local Services Ads Specialist to manage campaigns for home service clients across Latin America. You will set up, launch, verify, optimize, and troubleshoot LSAs and Google Ads while controlling budgets and measuring performance.

The role is fully remote from Latin America, with $3,500–$4,000 USD per month and a focus on delivering qualified leads, improving CPL and CAC, and collaborating with the marketing team to meet client objectives.

Qualifications

• 4–5 years of relevant digital advertising experience.
• Extensive hands-on experience with Google Local Services Ads (mandatory).
• Experience setting up LSA accounts and managing Google's verification and screening requirements, including licensing, insurance, and background checks.
• Experience managing Google Ads campaigns for home service businesses.
• Strong knowledge of Google Search campaigns, bidding strategies, keyword research, and negative keywords.
• Experience with GA4, Google Analytics 4 tracking and GTM.
• Strong written English communication skills.
• Ability to manage several accounts independently.

Responsibilities

• Set up, launch, manage, and optimize Google Local Services Ads accounts from start to finish.
• Navigate Google's verification and screening processes, including licensing, insurance, and background checks.
• Troubleshoot verification delays, account suspensions, and performance issues, working directly with Google Support until they are resolved.
• Create, manage, and optimize Google Search, Performance Max, and Display campaigns.
• Conduct keyword research, develop campaign structures, and write conversion-focused ad copy.
• Manage monthly advertising budgets of $2,000–$5,000 per client while minimizing wasted spend.
• Review recorded lead calls, assess lead quality, and submit LSA disputes when eligible.
• Monitor and optimize key performance indicators, including CPL, qualified lead volume, and CAC.
• Prepare weekly internal updates, monthly performance reports, and Looker Studio dashboards.
• Collaborate with the Head of Google Division and internal account management team to support campaign performance and client objectives.

Skills

English communication

Analytical skills

Multitasking across accounts

Independent work

Tools

Google Local Services Ads

Google Ads

GA4 (Google Analytics 4)

Google Tag Manager

Looker Studio

Performance Max

Display campaigns

GoHighLevel

Call tracking tools

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Google Ads & Local Services Ads (LSA) Specialist based in Brazil.

We are looking for a hands‑on digital advertising specialist to manage and optimize Google Ads and Local Services Ads campaigns for multiple home service businesses.
You will take ownership of campaign setup, launch, verification, troubleshooting, and ongoing performance optimization.
A key part of the role involves navigating Google's LSA verification and screening processes to ensure accounts remain active and generate consistent leads.
You will also analyze lead quality, manage advertising budgets, and identify opportunities to improve customer acquisition.
Working closely with internal marketing and account management teams, you will contribute directly to measurable client growth.
This is an execution‑focused opportunity for an experienced specialist who enjoys working independently across multiple accounts in a remote environment.

Accountabilities

You will manage the full lifecycle of Google advertising campaigns, ensuring reliable lead generation, efficient budget allocation, and continuous performance improvement. Your main responsibilities will include:

• Set up, launch, manage, and optimize Google Local Services Ads accounts from start to finish.
• Navigate Google's verification and screening processes, including licensing, insurance, and background checks.
• Troubleshoot verification delays, account suspensions, and performance issues, working directly with Google Support until they are resolved.
• Create, manage, and optimize Google Search, Performance Max, and Display campaigns.
• Conduct keyword research, develop campaign structures, and write conversion-focused ad copy.
• Manage monthly advertising budgets of $2,000–$5,000 per client while minimizing wasted spend.
• Review recorded lead calls, assess lead quality, and submit LSA disputes when eligible.
• Monitor and optimize key performance indicators, including cost per lead (CPL), qualified lead volume, and customer acquisition cost (CAC).
• Prepare weekly internal updates, monthly performance reports, and Looker Studio dashboards.
• Collaborate with the Head of Google Division and internal account management team to support campaign performance and client objectives.

Requirements

The ideal candidate has substantial practical experience managing Google Ads and Local Services Ads, particularly for home service businesses. You should be comfortable handling technical account issues, analyzing campaign performance, and independently managing multiple accounts. Key qualifications include:

• 4–5 years of relevant digital advertising or paid media experience.
• Extensive hands‑on experience with Google Local Services Ads (mandatory).
• Proven experience setting up LSA accounts and managing Google's verification and screening requirements, including licensing, insurance, and background checks.
• Experience managing Google Ads campaigns for home service businesses, such as roofing, HVAC, plumbing, remodeling, or electrical services.
• Strong knowledge of Google Search campaigns, bidding strategies, keyword research, and negative keywords.
• Experience communicating directly with Google Support to resolve account and campaign issues.
• Ability to review recorded calls and evaluate lead quality.
• Solid understanding of conversion tracking, Google Analytics 4 (GA4), and Google Tag Manager.
• Strong analytical skills and familiarity with CPL, qualified lead volume, and CAC.
• Ability to manage several accounts independently with excellent attention to detail.
• Strong written English communication skills.

Additional experience with Google Ads Editor, Performance Max, Display and remarketing campaigns, GoHighLevel, Looker Studio, or call tracking tools is an advantage.

Benefits

• Monthly salary of $3,500–$4,000 USD.
• 100% remote opportunity from anywhere in Latin America.
• Opportunity to manage campaigns across a variety of home service businesses.
• Hands‑on role with direct responsibility for campaign execution and measurable results.